NewsCred FAQs

Tasks allow you to publish your content on your site or in feeds or in your social networks such as Facebook, Twitter, LinkedIn etc. There are 4 ways to create your task.

From option

This option is available on the top of every page in the CMP. Click on the icon and a drop-down will appear that will have all your workflows needed to create your tasks. We have some stock workflows for you but you can create your own workflows from

here.

Campaign

From Marketplace

Our Marketplace holds all the licensed contents from different sources that are available to you. Click on a content and at the bottomof the window, you will see the option . Clicking on it will bring up a list of all available workflows. Select your desired workflow for your task.

From Stories

Stories or original contents that you create for your blog also have the Start workflow option. Click on a story and a pane will appear on the right. At the topof that pane you will have the option available to you.

From Calander

CMP's calendar will also allow you to create tasks for upcoming dates. This is really helpful if you are planning an event or planning ahead.

To do that switch to planning view in Calander and click on a future date. A "Create New..." box will appear that will let you create a task and an event. Just fill out Title,, and Workflow box then hit "Create task".

This document introduces one of our new product updates called Labels, and how to set up, apply, and view these Labels.

With content Labels, you now have the ability to evaluate how one category of content performs over another. This better understanding of whats working at a more granular level helps drive future planning, promotion, and focus areas.

Currently, there are 4 types of Labels available in CMP:Content Format, Content Pillar, Journey Stage, and Target Audience.

How to Set Up Labels

You can set up Labels by going to Settings > Strategy. On the Strategy page you'll find the Labels section located under the "SEO Keywords" section.

[email protected]!

To add or edit the options for these Labels, expand the accordion drawers, click Add New Option to add options, or you can remove an option by clicking the "x" icon.

Remember to save the options by hitting the green Save Field button.

How to Apply Labels

In order for labels to work for analytic insights, you need to add Labels for each piece of your content. In task detail page, youll find Labels above Custom Fields.

With Labels, you can either type and search the suitable options or select them directly from the dropdown menu. If you are not seeing a dropdown menu with a specific Labels, make sure the options are correctly set up in Settings.

How to Access Labels Analytics

To view how well your content is performing with your content Labels, click on the Analytics button on the left-hand side of the navigation bar.

On the Analytics page, youll find defined Labelsshown in the filter panel on the left. Select the options and click Apply Filters to see the performance.

You can also use the data table below the graph to dive deeper into the Labels.

Please note that there is no limitation to the number of label types or label options a user can define in CMP. However, users may want to consider how an increased volume of label types and label options impacts administration and user experience when administering and/or adding to forms in CMP form (e.g. workflows, pitch requests, etc.)

If you have existing custom fields match these 4 types ofLabels, we can help you migrate your old content, just contact

For more detailed tips on how search works in the CMP, see the Detailed Curation Guide.

For tips around finding images, see the Image Curation Guide.

Article Search

Boolean logic

From the Marketplace, you can get to the search page by pressing the search button,or pressing the enter/return key while your cursor is in the search bar.

Set filters

Sort by date published, rather than relevance to see most recent results.

Has Featured Image: Will surface only articles that have featuredimages

Date Range: You can set a date-based parameter to restrict articles coming through based on the desired date range. For example, if youre looking for articles about elections, you may want to select a date range appropriate to that event.

Language: Makes your search results language specific.

Sources

You may search by source, or multiple sources. To add a source filter, check the box next to its name. If you have access to more than 25 different sources, click the "+Show All" link at the end of thesources list. This will open a separate search modal, where you can search for your sources and select them.

Tip: Separate low-volume sources from high-volume sources. With low volume sources, you may be able to scroll through all the content for the recent past. With high-volume sources, you may want to search only in that one source using keywords and/or topics.

Help with High-volume Sources

With these publishers, there are a few different approaches that may help

Example: Search for finance within just the source where you are trying to find content

The most labor-intensive are to simply scroll through all of the articles. While this is time-consuming, it is also the only failsafe way to ensure youre seeing all and any articles that may be helpful.

Next, applying general keywords can help narrow down the results you see

Quotations

When searching for multi-word terms, put quotation marks around the term, ie, small business

The same is true for long phrases, such as Lobbyists swarmed the Capitol on Wednesday

If you do not close the quotation, an error message will appear

AND / OR

The CMP is not Google. Search operates using .

In order to search properly, use quotations, as well as and and or connectors

business OR small business OR business operations

business AND taxes AND CFO

Tip: Using complex search strings with many ORs can help make certain youre surfacing as much relevant content as possible.

Keywords

Use word variants

Searching for one keyword will surface results, but to surface as many relevant results as possible, make sure to use word variants as well

health OR healthy

oncology OR oncologist OR oncological

soda OR soft drink OR soda pop

Use synonyms

Different terms are often used to describe the same or very similar topics. Try searching for all of these terms to get more results.

Example: green OR sustainable OR eco-friendly OR environmental

Example: NGO OR non-governmental organization OR non-governmental organization

Alternate spellings

Publishers do not always use the same spellings for words, especially if they include a hyphen, or are a foreign-language publisher

healthcare OR health care

wellbeing OR well-being OR well being

fiber OR fibre

Finding keywords

One simple way to find keywords is to look through articles that are appropriate for your topic.

Set aside a list of keywords you find in the article, and test them out in the CMP to see if they are effective.

Combining keywords may also have an effect on the usefulness of the search.

Specific vs. General

Very specific keywords are often the best way to find relevant content, especially when you know exactly what youre looking for

Example: SaaS OR Software-as-a-service.

However, if youaren'tcertain what you want, or want to see a broader range of available articles, general searches can be helpful to begin narrowing down content

Example: technology OR tech OR digital will turn up any article mentioning any of these words.

Article types

Publishers often (but not always) label article types in the headline or body of the text

Examples: Infographic, graphic, list, slideshow, guide, how-to, feature, explainer, advice

Saved Searches

If you find a search that is particularly useful, you can save the filters, sources, and other parameters you used for future use.

After inputting the search, click on the floppy disk to the left of the search icon:

Name your search by typing a title into the text field. If youd like the search to be public and usable by other CMP users, make sure to check the Share This Saved Search button before saving:

To access saved searches click on the file box icon, adjacent to the floppy disk. Note: this icon will only appear once you have saved at least one search:

Simply choose your saved search from the drop down:

Searches may also be edited, or deleted, after being created by clicking the Edit button in the top right of the Saved Searches window

Favorites

Easily access your Favorites from the link at the top of theMarketplace

Favorites are a good way to set aside articles or images that may be useful, without starting a workflow.

You can favorite (or un-favorite) an article or image by clicking the small heartthat appears in the right corner of search results

Favorites saved in the instance by one user will be visible to all users

Dates shown for favorites reflect the article publish date, not the date of favoriting

Previously Published Articles

If you have published an article previously, the article should have orange text noting this in the search results view.

1. Keyword Search

Entera search term to return articles containing those terms. If you add "Surround your term in quotes," it will show results ofarticles with that exact phrase.Without quotes, youwill get articles with each of those words, but in no particular order.

2. Load a Saved Search

When you signed up for NewsCred, we'll set you up with a set of Saved Searches that are designed to return content relevant to your business needs. Click the tray icon to order to select and fire up one of these searches.

3. Save a Search

You've just put together a masterpiece search using keywords and filters to their fullest extent. Clicking the floppy disk icon will save that search so you can run it again in the future and get tomorrow's batch of articles usingthe same filters.

4. Clear All Filters

Returns the search to its blank state, showingall of your availablecontent in reverse chronological order.

5. Date Range Picker

Filter content in certain a date range by using a specified start and end date.

6. Sort by Relevance/Date

If you want to see the most recent, sort by "Date". If you wantyour filters to carry more weight, sort by "Relevance".

7. Sources

Filter resultsfor a specific source, or leave them all unchecked to show all.

8.9. 10. Categories/Languages/Images

Filterbroadly by category, language, or whether or not the article contains an image.

11. Related Key Words

Suggests related keywords.

12. Favorite

If you want to "Favorite" an article, click the heart and it will show up in your favorites section for later use.

13. Articlelength

You can look for articles with aspecific word length.

14. Collapse All

This collapses all your filters.

Idea Lab uses SEO, social, and share of voice data to provide recommendations on topics that will resonate with your audience and help drive organic traffic to your hub. Now, you may save research in Notepad and create Pitch Requests, Events, Campaigns, and Tasks directly from within Idea Lab by completing the following steps:

Step-01

You can add a Keyword to the Notepad by clicking the Add to Notepad button on the left of each Keyword

Step-02

From Notepad, select the keyword(s) Click the Start button to open a drop-down menu and initiate one of the previously mentioned options.

Step-03

Once created, icons appear below the keyword to indicate the number of Pitch Requests, Events, Campaigns and Tasks that have been created using that keyword. Click and open an expanded view to know more details and navigate to them if required.

What is Share of Voice?

Share of Voice gives you the complete set of competitors for ranking on key topics so you can target the right keywords in your metadata and win the battle for organic traffic. Track who else is ranking for valuable keywords, identify the gaps in content that are impacting SERP position, and determine the strategic and tactical plan to leap over the competition.

How does it work?

In order to calculate the share of voice for a particular keyword, we first identify the organic competitors for that keyword. We already have your own domain and managed competitors (the domains whom you have saved as your managed competitors) in our Strategy Settings page. We then fetch the raw traffic value for the keywords in all of the domains which include own, managed competitors and organic/natural competitors.

The result is then displayed in a chart representation as below:

Keyword Searched: Running shoes

The above chart shows the share of voice/traffic percentage occupied by the top 5 natural competitors explicitly. The Other percentage includes managed competitors, own domains and the remaining natural competitors.

The above chart shows the raw traffic value of the managed competitors as well as own domain. The first domain always indicates the own domain.

We also display a detailed view of all the domains where the keyword occupies traffic.

The Organic traffic is the raw traffic value of that keyword in the domain.

The bold domains indicate your own domain and managed competitors.

Exporting your data from Idea Lab is now as easy as a few short steps. After performing your topic or domain search in Idea Lab, simply follow one of the brief tutorials below to download the results in Excel (.xls) and/or PDF format.

1. Export in Excel (.xls) for MacOS & Windows

2. Export in PDF for MacOS

3. Export Data in PDF for Windows

Export in Excel (.xls) for MacOS & Windows

Step-01 Navigate to Idea Lab and search for the keyword you are interested in.

Step-02 Once the results finish loading on the screen, the Download As button will appear at the top right corner. From the drop-down menu, select Excel (.xls) which will initiate the download of the file.

Step-03 The file downloads to your default download location and contains different tables in separate sheets of the XLS file.

Export in PDF for MacOS

Step-01 Navigate to Idea Lab on CMP and search for the keyword you are interested in.

Step-02 Once the results finish loading on the screen, the Download As button will appear at the top right corner. From the drop-down menu, please select PDF which will open up the print dialogue. From the print dialogue, you can choose to print the data or Open PDF in Preview.

Step-04 From the PDF browser save the file at your desired location.

Export Data in PDF for Windows

Step-01 Navigate to Idea Lab on CMP and search for the keyword you are interested in.

Step-02 Once the results finish loading on the screen, the Download As button will appear at the top right corner. From the drop-down menu, please select PDF which will open up the print dialogue. From the print dialogue, you can choose to print the data or select the destination as Microsoft Print to PDF to download the file as PDF.

Using the CMP Text Editor's source code editor, you can embed videos into articles by using simple HTML5 markup. This solution is for non-YouTube hosted videos (as the CMP already integrates directly with YouTube ).

Here is a an exampleof the HTML markup needed to embed a video:

<video preload="none" width="100%" controls> <source src="http://www.mysite.com/path/to/video.mp4" type="video/mp4"> Your browser doesn't support the HTML5 video tag. </video>

For the best CMP experience, be sure to include the preload="none" attribute, as shown above, to prevent unnecessary video buffering.

Please reach out to [email protected] with any questions!

Your browser doesn't support the HTML5 video tag.

This document describes each section in the Analytics page in the NewsCred CMP.

Analytics View in the CMP

To view how well your content is performing, click on theAnalytics button on the left-hand side of the CMP

two

The analytics view nowcaptures your articles viewed, pageviews, readers, average engagement time, the engagement rate of your articles,and trends over timeand through various filters in an easy to digest header.

This gives you the ability to quickly understand how your content is performing by serving up the mostimportantmetrics totrack. Keep in mind that all of this data is for the content on your site. We're tracking just the pages with content published from the CMP (blog posts, infographics, videos, etc)and ignoring pages like Home and About so you won't have to do any manual filtering toanalyze the desired data.

Breakdown of the Metrics

Articles Viewedare the number of articles that have been read duringthe article view date and published date ranges (more information on date ranges in "Filters" section below).

Pageviewsare your raw traffic, it's the total number of viewsthe articles on your blog have generated during the period you've set in the article view and published date range.

Readersare the number of unique people that have viewed the article during the filtered article view and published date range.

Avg Attention Timeis the average amount of time a user has spent engaged on the page. To generate this metric, we're tracking each time a reader interacts with their browser (moves the mouse, scrolls, etc). For example, if someone engages with the article for 30 seconds, switches tabs for an hour, and then returns to the article foranother 30 seconds, the average engaged time is recorded as 60 seconds, which is the total time the user viewed only that article.

Engagement Rateis the percentage of total pageviews where users were engaged with your content for more than 30 seconds.

Filters

The filters for the analytics are on the lefthand side of the page:

Article View Dateallows the user to filter the date range in which the article is viewed. For example, if someone wants to analyze

PublishDateis the date the article was published

Metricsallows the user to choose which graph you would like to see. The metric choices include pageviews, readers, engagement time, and average engaged time. The chart below is an example of when the Metric filter is set to Pageviews:

You can also filter by campaigns, sources, authors, topics, WordPress tags, WordPress categories, and channels.

Learn more about channel metrics here.

We've also introduced aweighted sort onthese tables and the top content table on either average page views, engaged time, or engagement rate. It's important to note the weighted sort. This is a better way to sort performance across metrics than an unweighted sort. It eliminates outliers that may cause distribution of results to look strange. Check out these 2 great articles explaining weighted sort ( one, ). Note that the weighted sort is only available for the engagement rate and average engagement time metric filters. For the pageviews and readers metrics, weighted sort is not available.

Tracking Top Performance

To get a more detailed look on top performance, click on "Show Top Performing Groups" at the bottom of the page:

Top performing topics, authors, sources, channels, and if you're hooked into WordPress, tags and categories, are all displayed at the bottom of the analytics view!

Every article published will now have the top referral sources, so you can focus on targeted distribution and media buying on those channels.

The "show/hide columns" button allows you to editthe top performing content list to exactly what you would like to see.

If you click on the article title link ("SEO Best Practices For Content Marketing" in the image above),this link will take you to the task within the CMP.

You can also see more detailed information about the referral channels for each article by clicking on the row in the chart. The pie chart also corresponds to the color of the campaign that the article was published to.

NewsCred uses the information to guide how often we should distribute our articles on each channel and what the most effective channels are for the articles we've published.

Exporting Data

Exports with a lot more data to do any number crunching you need

Your data can be exported for deeper analyses on specific time ranges. Simply press the export button in the upper right-hand corner of the analytics view. In our exports, you'll be able to analyze the performance of topics, custom fields, and authors. You can slice the data any way you want through full data exports. Have fun analyzing!

Analytics in a Task

You can find analytics on specific articleswithin a task

Inside a task in the upper right corner of the screen, there is a blue "Show Analytics" option, which when selected, will give you analytics on that particular story:

The analytics can be hidden again by pressing "Hide Analytics"

Idea Lab supports domain search functionality where you can research and analyze the top organic keywords of a searched domain, the top social articles that are shared in social media in that domain as well as the domains organic competition.

Domain searched: insights.newscred.com

Top Organic Keywords

The Top Organic Keywords displays the domains most popular keywords excluding the brand name by default. You can toggle the filter and include/exclude additional keywords and search the top organic keywords along with their traffic, search volume, ranking, cpc and opportunity score

Definitions

Ranking: The Keyword Rank for the current period that displays the position you would see in a search engine such as Google. The previous period is shown in parentheses. Rankings are updated every 1-4 weeks to reflect any changes on current vs previous positions.

Traffic: The share of traffic driven to the website for the given keyword in the past 12 months.

Search Volume: The average number of times users have searched for a given keyword per month. This is calculated over the last rolling 12 months. Higher search volumes indicate more audience interest, but also imply more competition.

CPC: CPC is the average price in the selected currency that advertisers pay for a users click on an ad triggered by the keyword searched. Typically, the higher the CPC, the more competitive the keyword is.

Opportunity: Opportunity is scored based on the popularity (search volume) and competitiveness (CPC) of keywords. For example, keywords that are popular but not competitive will have greater opportunity. Creating content about high-opportunity keywords will likely result in better search rankings.

Top Social Articles in insights.newscred.com

The Top social articles panel shows the most trending articles in that website sorted by the total shares in all social channels in descending order. The channels that are shown are Facebook, Twitter, Pinterest and Reddit.

Website Competition

The Website Competition table shows the most commonly searched keywords and traffic of organic competitors for the domain searched and the big blocks highlight the common keywords for the managed competitors. The managed competitors can be set from the Strategy Settings page.

Strategy Settings Page

In the Strategy Settings page, you can set your own domain and your managed competitors. You can set at most 4 competitors.

Keyword Rank Analysis

The Keyword Rank Analysis table shows which keywords your own domain and your competitors domain rank for in organic search. You can filter the rank of competitor domains or add a whole new set of domains. You can cross out the selected domains from the above table as well. By default, the competitors are set in the Strategy Settings page. The first domain indicates your own domain. You can view additional information of like the Search Volume, CPC and Opportunity using the Customize Columns option. By default, it is sorted by highest Search Volume of the keywords.

About NewsCred

We are a content marketing company, offering a one-stop-shop for enterprise companies. We focus on three offerings:

Our software (Content Marketing Cloud), which allows collaboration, planning, content creation, curation, and publishing of content. Our analytics gives insight into ROI for each piece of content.

Our Advisory services, which is a consulting service that helps our customers plan and execute content marketing programs.

Our Content offering. We create content for our customers, but we also have an incredibly robust library of content that can be syndicated.

How we package syndicated content

We syndicate our publishing partners content through our Content Marketplace. Customers license a monthly publishing cadence (usually 10 or 20 articles/month) and they can curate content from any publishers in Marketplace.

Some customers know they want to publish a particular title at a higher frequency and they can then syndicate that tile as Marketplace Premium, which is a fee on top of Marketplace and the volume for that title doesnt count towards their Marketplace volume.

How we pay publishers

We typically pay publishers monthly for Marketplace Premium and quarterly for Marketplace.

Marketplace rewards publishers for every article they have published through the Content Marketplace in a given month. We have a Provider payment pool and we divide that up by the total articles published, yielding a price-per-article. Publishers are then paid for the articles they are responsible for.

Marketplace Premium, because its a fee on top of Marketplace, is paid out monthly to publishers during the length of the customers contract.

Other products

We have a couple of other products that are not available to all publishers, defined below.

Japanese Marketplace - NewsCred has partnered with Amana and Dentsu to bring content marketing to Japan. They have asked for a few titles to populate their Marketplace and hope to grow demand to add more publishers.

Intelligence API - Intelligence API customers do big-data analysis on our pipeline of content to identify patterns and insights they then sell to their customers. They do not have permission to publish the content, just determine metadata they share.

Subscribe to our blog Insights.newscred.com. Here are posts about licensed content:

5 Signs Your Marketing Program Needs Licensed Content

Licensed Content 2018: The Definitive Guide

Contact Us

Please use the information below to reach out to us.

General questions, customer support: [email protected]

Technical support: [email protected]

You can assign Due Dates to steps in your workflow!

Note: This is optional. If you don't want to use it, you don't have to!

Getting Started

From within your task, set the due date

By choosinga Due Date, you are setting a time at which the task is "due" for the User at the step.

Once a workflow step is "due", a user will receive an email 24 hoursbefore a task is past it's due date.

Workflow steps must be:

Ordered by time (soonest -> furthest away)

Set before theTask Due Date. You can see, and edit, the Task Due Date in the top-right of the task page here:

Troubleshooting

If you're setting the Task Due Date in the /create space of a task, you may come across this error:

To get rid of this error, set the Task Due Date to a timeafterthe Workflow Step Due Date

Happy Scheduling!

Set Parameters

There are various ways through which you are able to filter images in the CMP, all of which helps narrow search results and surface more relevant images

Sorting by filters

Sources: NewsCred provides the services of renowned, premium image sources such as Getty, Shuttershock, Twenty20, Reuters etc.

Layout: Horizontal or Vertical - set to landscape if always using landscape

Size: Choose manually on how large you want your image to be. High resolution generally surfaces better quality images

Sorting by relevance or date

Relevance: more variety in the search results, but top images are usually more dated

Date: Provides newer images, usually acquired from "trending topics or happenings"

Trends for 2017:-

Filtered Images (Instagram-esque)

Flat Images (animation and drawings)

Authentic Images (don't look staged like typical "stock photos")

Be Specific

The more detailed the search, the more filtered the results

Formatting of searches: "term" and "term"

Filter by:

Locations: eg. "DJ" and "Beach" or "Music Festival" and "Outdoors"

Events: eg. "Cocktail" and "Christmas"

Photography Style:

"Concert" and "Silhouette"

"Music" and "Vintage"

"Dessert" and "Filter"

"New York City" and "Blurred" or "Out of Focus" or "Abstract"

"Oyster" and "Closeup"

Be as detailed as possible to avoid digging

More keywords: "term" and "term" and "term" and "term"

Use of Ands and Ors

Ands in searching results in broad (and usually better) results

eg. NOT "red light" but "red" and "light", because a caption could say "light is red" rather than "red light"

Using OR = more results, but more digging

eg. "concert" or "festival"

Be Detailed

Instead of just searching for casserole., being a bit more specific always helps and searching for green bean casserole will bring forth better relevancy and variation in search results. Further examples of as such has been provided below.

Instead of fish, search for salmon or haddock

Instead of soup, search for chowder or clam chowder

Instead of pie, search for apple pie or lattice apple pie

Instead of pasta, search for ziti or rigatoni

Instead of steak, search for t-bone or porterhouse

If theres a cooking method associated with the food, try adding these terms

Ex: Fried, braised, sauteed, boiled, steamed, smoked, grilled

ie, sauteed spinach

If theres a preparation associated, try these terms

Ex: Chopped, sliced, julienne, peeled, shaved

ie, sliced ham

You could also add utensils, silverware, dinner setting information

Ex: bowl, plate, tray, fork, spoon, pot, tongs

ie, noodle bowl

More search tips

Create moods using colors: eg. "concert" and "red"

Think of search terms in British English too: eg. "Holiday" results in vacation photos

Get creative: sometimes the best search results come as a result of experimentation. If you find a search combination that works particularly well, click the "Save Search" button to the left of the "Search" button and use it in the future!

Favoriting

Favorites is how you can save the images you love the most the ones you may want to use or review later

This can be done in both the Content Explorer and in the image picker on a task when you select a 'Featured Image' for your article

Clicking the 'heart' icon saves the image to Favorites, which you can access from the aforementioned two places under Favorites

You can un-Favorite an image at any time.

You can share your "Favorites" with your teammates in the CMP. If you "Favorite" something, others have access to it, too!

How do I set up a pull integration with a third-party CMS?

The Content Marketing Platform allows you to create an arbitrary amount of feeds which can be retrieved via HTTP GET request. Using CMP workflows, you can publish articles to the top of one or more of these feeds. Then, by calling your feed endpoints regularly, you can check for new content, and where it exists, create a new article in your CMS database by mapping fields (article headline, body, author, source,metadata etc) to their respective elements in your CMS

I want to include additional information with my articles - such as a call to action or tags. How do I do this?

By attaching custom fields to your CMP workflow, you can easily send additional structured data to your CMS. These can be populated with a dropdown, radio button, checkbox, free text or date interface and retrieved from the custom_fields node in the feed.

A best practice is to always create custom fields for meta tags such as 'Meta Title' and 'Meta Descriptions' to enhance on-page SEO. Ensure that the custom fields are then mapped onto the CMS during ingestion accurately.

How do I ensure that the content delivered from the Content Marketing Platform is consistent with my websites style?

All licensed content and by default, all custom content is delivered in purely semantic HTML. This means that while you will still be able to take advantage of h tags etc, they will be interpreted by your websites global style. The text editor does allow the use of inline styles through raw HTML editing in cases where that is needed, but the standard interface is designed to prioritize the use of semantic HTML only.

How do I paginate through my feeds?

The pagesize parameter tells our API how many pieces of content you want to retrieve. The offset parameter tells it at which piece of content you want to start. To retrieve the second page of content, increment the offset by the pagesize.

How can I manage the updating and deletion of content?

Using the fields parameter, you can retrieve only the guid and modified_at elements of the feed. By calling the feeds with pagesize=999 and these fields only to minimize response size, you can determine if an article has been deleted (guid of existing article is no longer present) or updated (guid matches and modified_at has been updated since last poll time)

We recommend setting this as a batch task, paginating through full feeds, that can be instigated by an editorial user.

We recommend utilizing a Deleted Feed. The user can move an article to the Deleted Feed in the NewsCred Platform. Your integration can then be set-up to recognize when an article has been moved and trigger the 'delete' action when the feed is called from your CMS.

Of course, you can also delete the content in the CMS, but we recommend against allowing inconsistencies to develop between the feed and the CMS to avoid unexpected behavior.

1.Create a LinkedIn Elevate Feed at `social-accounts` page.

2. Now a `LinkedIn Elevate` button will appear at task page's `Share` section

3. The `LinkedIn Elevate` widget has the similar functionality like other SMM widget eg. Sprinklr widget

4. Like other SMM widget, user is able to do the following at `LinkedIn Elevate` widget a. Change description for the article. b. Add image / video to the post if already not there c. Change the article URL d. Schedule the post for a particular time

5. Finally after the post gets published, users can export the feed using `Export` button at `social-accounts` page. Users can also use the RSS endpoint to export articles to `LinkedIn Elevate` page.

6. What happens inside LinkedIn Elevate?

Extra: All things Linkedin Elevate

What are Custom Workflows?

It's new functionality that lets you build a process specific to their organizations collaboration, approval, and publishing process.

Who should use Custom Workflows?

Custom workflows are great for anyone who needs to collaborate on their content marketing efforts. For example, if you work with an editorial team or an agency and you want to approve all content before it's published, you can build a custom workflow with a mandatory approval step.

How will they improve the way I work?

Build a collaboration process that is specific to the way your team works.

Your account administrator will have complete control to define the number of steps, designate the actions that can be taken in each step, assign steps to teams or users, and define custom fields.

Maintain control and consistency with an enforceable process.

Custom Workflows allow you to pre-define a specific process for each of your marketing activities. Once you define the process, our software will enforce it by limiting individuals or teams to only the actions listed in the step assigned to them.

What if I do not need a Custom Workflow?

Clients who may not need to collaborate on tasks can leverage the Single-step Workflows available on the Settings page. These workflows enable an individual(s) to complete all the actions needed to publish or share content.

Here are the step-by-step instructions to setting up and using your new workflows.

How do I set up my own custom workflows?

Custom workflows are only accessible to account administrators. To see if you are an account administrator click on "My Settings" and admin will have all the options like workflows, campaigns, teams etc as shown in the image:

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Onceyou'veconfirmed that youre an Admin, you can now create a custom workflow.

If you are not an admin but you need to be then please contact [email protected] so we can adjust your permissions.

Now, click on Workflow and you will be taken to the settings page where you can create new workflows by clicking "Create New workflow"

This will open the new workflow page.

Within each step, you can define the actions that can be performed within that step by selecting the actions. You can add multiple actions to a step by checking the checkbox. Remember that people can only perform the specific actions listed within their step. Therefore, if you need more than one person to review and edit content, then simply add the Write/edit content action in multiple steps.

Assigning Users:All stepsare unassigned by default. To assign users to steps click on the user icon shown in the image below and type in the name of the user, you would like to assign the step to. When a user has been assigned the assigned username will be shown.

OPTIONAL: You can also add custom fields to individual workflows. For example, you may want to add an Author Name field for your Original Content workflow so that when you export your analytics, you can track performance by the content author.

Once you are done building your workflow, just select Save Workflow and your new workflow will be ready for use.

If you want to create another workflow, simply follow these steps again.

How do I set up a Single Step Workflow?

Go to the Settings page and hover over one of the "Single-step Workflows" and choose "Edit" between the options "Copy" or "Edit"

This will open the workflow page where you can assign the workflow to an individual or team. SeeAssigning Users section.

Keep in mind that only people assigned to this workflow will be able to use it.

How do I use the workflows?

You can start a workflow using theiconat the top. It opens a dropdown for you to select all the workflows created and also includes Event, stories, infographics and Pitch requests.

You can also start a workflow from the Content Explorer page. Select an article then Start Workflow

Once you have selected your article, choose the exact workflow you would like to use and then click Start Workflow to open the Create New Task page. Fill out the necessary details(which you can also do after creating the task) hit at the bottom of the application.

Notification will appear at the top confirming the creation of the task. Newly created tasks will also be available from the notification icon on the right.

Who can I contact if I need help?

If you have any questions or feedback, please reach out to

Users with administrator rights can create and add new custom fields and pitch fields from the settings. They are both located under "Fields" option in settings and the process is same for both.

In order to add custom fields:

1. Go to the top right corner and click on the user icon

2. Select 'Fields' from the drop-down options.

3. Click 'Create New Custom Field' to create new fields:

4. To create a new fieldclick on the field you wish to add, in the screenshot here we picked Multi-line Text Field:

5. Enter your desired 'Field Options' and click 'Save Field' to save changes:

After you have completed the above steps you have successfully added the custom fields and field options.

Pitch Fields

You can create pitch field's in a similar way. These fieldswill show up for the users who are submitting pitch requests.

For example, I have following pitch fields set up:

When I go to submit my pitch they will show up at the bottom.

CMP allows you to find licensed images and use it for your content marketing. This guide will teach you how to search for the images that will help your content stand out.

There are two ways of searching for images from within the CMP:

From the marketplace.

From the pop-up that opens when adding an image to an article that you are publishing.

From the Marketplace

To select an image from the Marketplace, click on "Marketplace" on the left-hand navigation bar. This will take you to the Marketplace where you can search for licensed content, both articles, and images. By default, the search bar is set to search for articles but this can be changed by clicking on the drop-down and selecting "Images"

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Once 'Images' has been selected, you will be taken to a page from which you can select an image. On the left-hand side, you have a side-bar which contains options for filtering the image.

Filters Explained:

Sources- You can choose between images from Adobe or from other sources. When 'other sources'is selected, you can further filter by the various sources available.

Orientation- You can choose whether you want landscape images or portraits.

Dimension - You can specify the minimum width and height of the images in pixels.

You can also sort the images in two ways:

Date Published - This is the default. Images are shown in order of the date that they were published on.

Relevance- This sorts the images according to how relevant they are to your search query.

To search for an image, simply enter your search term into the search bar and click on the search icon.

If your search term is long and complex, or you have discovered one that works particularly well for you, then you can save it and access it later without having to remember the exact wording. this can be done by clicking on the second icon beside the search bar and then click on the 'Save Search' button.

Once a search has been saved, you can run the search by first clicking on the icon right next to the search bar and then by selecting one of your saved searches.

After clicking on an image, you have the option of downloading it, starting a workflow with the image or adding it to 'Favorites'.

Once an image has been added to 'Favorites', you can find it within the 'Favorites' tab. The 'Favourites' tab is the same as 'Marketplace' but it only contains the images that you have liked. An image search within this tab will only search amongst your favorite images and not all the ones which are available in the Marketplace.

From Pop-up

Alternatively, you can add featured images to an article that you are publishing. This step occurs after you have started your workflow.

By clicking on the change featured image button you will be brought to the image search module.

Note: you will have the ability to add a featured image to an article without one, as well as change the featured image associated with an article that already has one.

From the pop-up, you can set the same filters as in the Marketplace to narrow down your search.

Setting Filters

Search only for images greater than the minimum size that you set here.

Sort by either relevance or date.

Choose your search field:

You have the ability to search the image title or the image description

By leaving the field blank or selecting all, both fields will be searched, resulting in a wider range of images.

Filter by the orientation of the image. You can choose between landscape and portrait.

Filter by source. You can choose a specific source or leave it blank so that images from all sources are presented.

For further clarification of these parameters, please have a look at the detailed explanation in the first half of this guide.

You can also fire up a saved search, or save your current search from here, just like in the Marketplace, by clicking on the respective icons that appear in the search bar.

There are four tabs available:

Licensed Images - Equivalent of searching images in the Marketplace.

Favorites - Equivalent of searching images from the Favorite tab within Marketplace.

Upload Image - Upload an image from your hard drive.

My Images- Images that you own and have saved within the CMP Library.

Best Practices

Be Specific: Dont just search for casserole. If its possible, search for green bean casserole or add whatever extra information is available

Be Descriptive: Consider the following

Texture: Crispy, Flaky, Juicy

Angle: Top View, Close Up, Focus

Flavor: Sweet, Healthy, Sour, Spicy

Location: Table, Beach, Outdoors

Events: Christmas, Valentines Day, Superbowl

Photography style: Silhouette, Filter, Vintage

You also have the ability to save image searches, as you would with articles. If you find a search that works particularly well, save it to use during image curation in the future.

If you need further assistance, please contact

You can save your images, videos or files like .pdf .mp3 etc on folders under assets. To access assets folder go to Content library and then access the View assets folder.

Add a folder

To add a folderclick on the "Add Folder" option located in the top right corner. A message box will appear asking you for a name for the folder you are about to create. Type in the name and hit Create.

The folder will appear in the list. The list will be arrangedaccording to the last modification date of the item.

We have the options to move these folders, stories, images, files or videos to other folders. To move or to delete these folders you will need to select them first by clicking the checkbox on the left.

After clicking the checkboxes you will see the move/delete option located on the top right corner willbecome clickable.

Delete an item

To delete an item select it by clicking the checkbox on its left and hit delete from the top right corner.

Move items

To move items select them and click . You will be shown all available folders in that section. For example, in my Story section, I have the following folders:

I want to move "Rashed'sfolder" and "Rubayeet's" in the "New Folder".

It is not possible to move the folders or items in stories section to any othersections such as Videos or Files. Items in the stories section can only be moved within folders of stories section.

It is possible to move the folders back to the original folder from subfolders. The process is same.

What is NewsCred for Sales Analytics?

NewsCred for Sales Analytics provide detailed engagement data of the widget and the content consumed through the widget for analysis. The data is aggregated for both salesforce contact as well as content perspective to assist in accurate interpretation and analysis.

How to access NewsCred for Sales Analytics?

To access the analytics data, an user will have to sign into Salesforce with their credentials and navigate to the Accounts tab.

From the Accounts tab, the user can navigate to select the required instance.

What does the data on NewsCred for Sales Analytics mean?

NewsCred for Sales Analytics mainly comprises of three different tabs-

Engagement

Contacts

Contents

Engagement

The Engagement Tab provides a birds-eye view of the usage data for Contacts, Unique Content and Click Through Rate (CTR) which are classified for different levels of designation of the contacts in columns.

The Contacts Row in the above table represents the number of contacts who has received the content with respect to the total number of contacts.

Unique Content refers to the number of distinct content sent to individual contacts.

For example, if Content X is sent to all contacts then the total column will display 1 and all other columns will show 1 of 1 value (since Content X has been sent to every level). Afterwards, if another Content Y is sent to only Director Level then the total column will show 2 (since 2 distinctive contents have been sent), the Director Level column will show 2 of 2 (since both Content X and Y has been sent to this level) and the remaining columns will show 1 of 2 (since these groups only received Content X).

The Click-Through-Rate (CTR) is defined as the number of clicks that content receives divided by the number of times content has been sent to the contacts. It is calculated based on the below formula-

CTR = Content Viewed / Content Sent

Contacts

The Contacts tab provides an overview of the contents sent to specific users and details on whether or not the content was read along with the timestamp of view.

The user can use the icon beside the name of each contact to go to the contact page where they can send content to that contact.

Contents

The Contents Tab shows the level of contacts who has received specific contents.

Users can create their own contents in the CMP and publish it. These original contents or stories are stored in asset's story section and can be modified at any point in the future for publishing.

To access the stories section navigate to Library and on the top right corner click on the .And you will land on the Stories page.

There you will see all stories created by you and your team. You can also start writing new ones by clicking.It will redirect you to the Content Editor.

You can also create stories by clicking on the option at the top.

All your work will be saved inthe story section in assets which is accessible through the >> >>

You can also move and delete stories by selecting the specific stories and clicking move/delete.

Why?Users want to share already published articles to Social-Media-Management(SMM) channels such as Sprinklr or Hearsay, customizing each copy when sharing.

Before the addition of this feature, there was no way to add published licensed articles to a workflow for social publishing.

How? Step 1:Create a Quick Share task or a task with a workflow that has NO choose-article action step. A workflow having no option to select a licensed article or create an original article makes the workflow a social-only workflow. This prerequisite is a must in order for the new button to show up in the task.

Quick Share:

Social-only:

Step 2:Click on the Add Published Article button to open up the modal that will show a list of published articles.

Step 3:Click on the Choose Article button located besides the desired article to have that article added to the task.

Step 4:Select a social channel from the social picker below and share the task when required.

Head into Settings >My Settings ( https://cmp.newscred.com/cloud/settings/user ) and tick the checkbox if you need to receive that type of notification.

In-App: These are the apps available on the right side of the searchbar, Notification and Task.

NewsCreds Inline Commenting is meant to help users collaborate naturally on written content in the CMC. Editors and writers can easily review content, suggest changes, and have conversations in the context of the content being written

You can find this handy feature from within the Text Editor within a specific task. When you reach the Text Editor you want to click the blue 'Edit' button found near your article's feature image. See below.

You'll want to activate the Inline Comments toggle. It is located in the top right corner.

Then highlight the word or section for which you want to provide instruction or feedback and click the "Add Comment" button.

Like with other comment sections in our platform,you can @mention any user in the CMP, so they know the comments pertain directly to them if need be.Observe.

Once created, you can then respond to the comment,

resolve a comment that is no longer active,

or even click on the trash bin icon to delete inline edits.

Once you've completed all inline comments, you can hit 'Save & Close' in the upper right hand corner.

If you have any further questions about inline commenting please don't hesitate to reach out to us at [email protected].

Welcome to NewsCred, let's get started! Here you can find an overview of our platform and how it can drive you to meet your content marketing goals.

The NewsCred CMP can integrate directly through Wordpress, through a feed, and via copy/paste. However, the NewsCred CMP is optimized to integrate directly with Wordpress sites. Here is an outline of why your program should consider directly integrating:

Operational Efficiency

saves the team significant operational time, ultimately making the process more efficient

decreases the time-to-publish content, facilitating flexibility in your program's publishing cadence

Analytics

Facilitates analytics success, helping you better understand your audiences' behavior and validate the customer journey

Lays the foundation for labels/content personalization

Cohort analysis via labels, allowing for deep dives into specific audience segments as the program matures

Risk + User Error

Reduces risk + user error which can arise with the copy/paste work-around alternative

Governance

Ensures content reaches the website by a single, approved channel allowing for oversight in the content marketing program

Facilitates consistency across platforms

Motivation

NewsCred's Content Editor interface was designed as a convenient way to collaborate around approved edits of licensed content and the final stages of original content. As our user base and use cases grew, we received a large volume of feedback around some common pain points - some around basic functionality, user experience and integrations - that we were technologically limited from addressing with the editor we had.

Most of the changes to the Content Editor are enhancements and fixes to minor issues that you encountered while using the prior editor, but here are a few changes worth noting:

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UX Changes

Icons

Most of our icons should be consistent. They're larger, in grayscale, have more rounded edges and more responsive tooltips, but these are noticeably different:

: (Source Code) This design replaces the previous button, which simply had the letters "HTML", which could be hard to read for a subset of users.

: (Track Changes) The prior icon for track changes was blocky, appeared poorly on most modern monitors and could be hard to decipher.

Typeface

We've modified the typeface for readability. This won't affect how content appears on your CMS or publishing channel, but it should minimize your eye strain, especially if you need to spend a while in the editor.

Window Selections

All of the dialog boxes in the text editor have been greatly modernized. Newly inserted links will default to opening in a new tab (by setting target="_blank" on the anchor tags).

Shortcuts

Based on feedback we've received, we've also added common keyboard shortcuts that should assist you in your daily tasks.

Image Editing

An icon previously used to open the "edit Image" dialog box was removed. Instead - you can simply double click on an image to edit dimensions and SEO description. We intend to replace the removed icon with a fully featured image editing tool.

Thanks!

We're happy to do our best to respond to your feedback and improve your experience when using our platform. As always, don't hesitate to reach out to with your thoughts.

What makes NewsCreds JavaScript snippet different from my current analytics stack (i.e. GA or Omniture)?

NewsCreds analytics are unique in the fact that they are content-centric. This means that they are able to glean more granular, meaningful insights from your content in a way that typical site analytics cannot. It offers more visibility and better data for you to continue to make the best decisions for your content marketing performance.

Will this be a heavy lift for my development team?

No. All it takes is a small script in the header of your article pages. Our technical services team is always ready to field any questions your tech or security teams might have.

Is this going to cause a conflict with my Google Analytics?

No. We actually believe that GA and NewsCreds analytics complement each other and should not be seen as adversarial in any way. In any decision making process, we are firm in our belief that more data is better. In addition, we have a technology services team readily available to help you find synergies between the two for

optimal results.

Are there any security concerns?

NewsCred is SOC2 compliant and works with some of the worlds largest and most highly regulated companies. Our team of technical specialists is always on-hand to address any concerns your IT team might have.

Are there site speed concerns?

Initial page load should not be impacted by placing the script in the header. However, if your team has multiple scripts in the header, the script can also be placed in the footer with little to no impact on load time or tracking.

Can this be integrated into my current stack or does it have to live within the NewsCred CMP?

Our Advisory Services team is ready to work with your existing analytics platforms to build a comprehensive view that includes insights around your site as a whole. If youre using Google Analytics, please reach out to your NewsCred representative about building a unified dashboard.

Do the analytics only apply to articles? Or are there other formats that can be measured?

We track engagement for each page containing content, which includes any format. For video, we currently support YouTube only. Please speak with our Advisory Services team about video metrics in more detail.

Does this cost me anything extra?

No. NewsCred considers the NewsCred Intelligence Snippet to be a core part of our offering. It requires minimal resources and effort to drastically enhance both your experience as a customer and our ability to deliver a world-class content marketing program rooted in data-driven expertise.

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Uploading

Once inside the Library, you can use the Upload interface to add new files. Click Upload in the upper right-hand corner. Drag-and-drop onto the screen or use the green Select Files button to initiate your upload.

Once your files have been selected, theyll appear in the window with a thumbnail. Note that by default all files will be selected (denoted with a blue check mark in the upper left corner). Using this multi-selection tool, you can label related assets in bulk, and deselect files to add additional labels and/or rename individual files. When youre finished naming and labeling each of your files, click Done to complete the upload.

Organizing

Clicking into a card or line item (image A) within your Library brings you to the details page for that asset (image B). Within this Details page you can apply or adjust labels, as well as view the publish historywith details around when and who reused that piece of content. You can quickly start a new workflow, or download the file directly onto your device from the CMP.

A:

B:

Finding

Once your content is labeled and uploaded, users can now begin accessing those files within the Library. You can quickly find content of relevance in one of two ways.

Searching: If youre looking for a specific asset or topic, use the search bar at the top to enter your keyword(s) and yield relevant content. Note that your query will search across all file names and descriptions, as well as content within an article

Filtering: If youre unsure what youre looking foror simply want to explore the Library for a general theme or topic,you may use the filters to refine your results. Filters are applied using Labels your team has previously set up in Settings > Strategy. Standard filters include Formats, Content Types, Languages, Content Pillars, Target Audience, Journey Stagesas well as any additional custom labels your teams have created and applied to the content.

Sharing

As of right now, Permissions setup happens automatically. Global accounts will have access to each individual Child Library, while each Child will be able to maintain their own instance, as well as have access to Global.

Additional questions about Asset Management? Reach out to !

What is Idea Lab?

Idea Lab uses SEO and social share data to provide recommendations on topics that will resonate with your audience and drive organic traffic.

Optimize your content for search by integrating data-driven insights into your regular ideation and planning process to create content that:

Gives you the best opportunity to rank high in search results

Answers relevant questions your audience is asking

Builds an audience that is more likely to convert

Recommended Keywords

This section expands the topics you might want to consider while planning your editorial calendar.

Using the Targeted Keywords you have saved in the Strategy section of the CMP (and appear in the section below), Idea Lab recommends additional related keywords that offer the best opportunity to rank highly in search results and drive traffic.

The opportunity ranking balances the competitiveness and search volume of each recommended keyword.

There are a few actions you can take when hovering over the keyword and clicking on the ellipse "...".

Research Keyword - expand your research on the selected keyword

Save to Notepad - save your research to review later

Explore Licensed Content - search for Licensed Content in Content Explorer to find relevant content around the selected keyword

Hide This Recommendation - there may be certain keywords that are not relevant to your research. Easily hide them with this action and they will be hidden for your entire organization. New recommendations will populate for every hidden keyword.

What's Search Volume?

Search Volume reports the average number of monthly searches for a keyword over the past 12 months. Higher search volumes indicate more audience interest in that topic but also implies more competition to rank highly in Google search results for the keyword.

What's CPC?

CPC is the average price that advertisers have paid for a keyword over the last 12 months.Typically, the higher the CPC, the more competitive it is to rank highly in organic Google search results for the keyword.

What's Opportunity?

Opportunity quickly indicates the likelihood of your content based on a particular keyword or topic to rank highly in Google search results.

Opportunity is scored based on the popularity (search volume) and competitiveness (CPC) of keywords. For example, keywords that are popular, but not competitive will have greater opportunity. Creating content about high-opportunity keywords will likely result in better search rankings.

What are Targeted Keywords?

Targeted keywords are the broad topics that interest your audience and you want to own as part of your SEO strategy. Idea Lab helps you boost SEO performance for your targeted keywords by recommending related topics for content that build your site authority and offer the best opportunity to rank high in search results.

Explore Now!

Enter a topic or keyword here to get detailed information on the SEO opportunity and receive recommendations for related topics and questions as well as relevant articles that perform well on social media.

Keyword Opportunity

This is a quick overview of the search demand based on Search Volume and CPC. The Opportunity Score quickly indicates the likelihood of your content based on that keyword or topic to rank highly in Google search results.

Keyword Search Seasonal Trend

This timeline displays the last 12 months of monthly search volume to help indicate seasonal changes in interest

Related Keywords

This list can help you discover other keywords or topics that you may want to include or expand on as you create content.

Commonly Asked Questions

Know what your target audience is asking. This list can help you create more engaging content that answers those questions. Click on the questions to view the top Google search results for that question. You can write a different article or build on one of the existing top articles.

What Works on Social

This section provides related articles to your searched keyword that were popular on social. Use them to inspire your own content ideas.

The social share data shows you which social platform the relevant content has been shared on the most. You will likely find better opportunities for your content to stand out in the platforms with low shares.

What is Notepad?

Notepad allows you to save any ideas (a keyword, a phrase, or research from Idea Lab) into the Notepad wherever, whenever. Click on Save To Notepad to save your research. You can locate your Notepad (Notepad Icon/Logo) in the top navigation bar to the right of the search box. The Notepad is personal and only visible to you as the user.

Pitch Manager consolidates pitch related tasks into a single location where you can easily view the status of all requests and pitches and seamlessly collaborate with your internal and external writers to request, collect, refine, and assign great new content ideas for production. As a result, youll run a more efficient pitch process that generates the exceptional content your program needs to succeed.

To begin creating pitch requests, click on "Content Manager" in the left-hand navigation bar

and then click on the "Pitch Manager" tab at the top of the next page.

Once on the Pitch Manager page, click on the blue "+Pitch Request" button.

Alternatively, you can click "+New" in the CMP header and then choose "Pitch Request" from the dropdown menu.

You will be taken to the "Create New Pitch Request" form. Each new pitch request asks for the following information:

1. Title (required):The theme or topic of your pitch request2. Description: Additional information and instructions that will help your writers deliver the ideas you want3. Story Type: Format and length of article you are requesting(e.g., long-form, short-form, FAQ, etc.)4. Submission Due Date: Date you want to have received all pitches by for a particular request (Pitches can not be submitted after this date)5. Assignees: Teams or individuals that you want to receive this request. The selected writers will be automatically notified of your new request and prompted to submit their pitches by the due date

Once you create a pitch request, you will be directed to its details page. From here you can review and edit your request and see all pitches submitted by your writers. Along with the writers you assigned to the pitch request, all Admins and Members (not Approvers and Contributors) can add their own pitches to any pitch request.

By clicking on each submission, you can review the details of the pitch, read the comments thread, and add a new one of your own. After assessing the information you can choose to Accept or Decline the pitch. The creator of the pitch will be automatically notified if the approval status changes or if there is any other feedback.

Ifa pitch is accepted, you can start a Workflow that will prompt your writer to begin producing the new piece of content.

As result of the pitch being accepted, a new Task will be created for the writer. The Task page provides the author with the capabilities to produce the content as well as all information related to its creation, completion and distribution.

If you did not set a submission due date when you created a pitch request, you can still stop receiving pitches by clicking "Close Request" at the top right of the page.

To view your entire pitch request history at any time click on the Pitch Manager tab. Both active and and completed pitches are available.

Who can create and view Pitch Requests?

All users except for Approvers and Contributors can create pitch requests. All users will have access to the pitch request history and details pages, but Contributors and Approvers will only be able to see the pitch requests they have been assigned to.

Who can create and view Pitches?

Admins and Members can create a pitch for any pitch request and view all submitted pitches. However, Contributors and Approvers can only create pitches for the pitch requests they are assigned and can only view their own submissions.

Using Custom Fields with Pitch Manager

You can use custom fields with Pitch Manager to ensure that each pitch created by your writers captures all of the information you require.

To create a custom field you'll first need to navigate to the Fields page. To do this click the drop down menu under your initials in the upper right hand corner and click on Fields.

Once on the Fields page, scroll down to the Pitch Fields.

At this point, you'll want to pick the type of field you'd like to use. The options are checkboxes, dropdown, multiple choice, text field, and multi-line text field.

After choosing the field type youll need to label the field. In this example, the field is labeled Audience. Since the Field Type is Checkboxes, four different audience options have been added.

Once completed each new pitch that is created will have the custom field as part of the submission form.

For further queries or any assistance, please contact us at [email protected]

Streamline your social media efforts into a single platform by connecting your brand's Instagram, Tumblr, and YouTube accounts to NewsCred's Content Marketing Platform.

Follow these simple instructions to set up your accounts in our platform.

INSTAGRAM:

Click on the circularly-shaped icon with your initials engraved on it to access your user settings.

From the dropdown, click on "Social Accounts"

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Scroll down to the Instagram section and add an email addressfor us to send yourimages to.

Instagram only lets people post from within their platform. Find, crop, and brand your image in our software then we'll email the image and caption to you.

TUMBLR:

Click on the circularly-shaped icon with your initials engraved on it to access your user settings.

From the dropdown, click on "Social Accounts"

Scroll down until you see the Tumblr section

Select 'Add a Tumblr Account.' This will open a pop up box where you can enter your username and password.

Be sure to select 'Allow Access' to enable our software to post directly to Tumblr.

YOUTUBE:

Click on the circularly-shaped icon with your initials engraved on it to access your user settings.

From the dropdown, click on "Social Accounts".

Scroll down until you see the YouTubesection

Select 'Add a YouTube Account.' Since YouTube is tied to a Google account, we'll open up apop up box where you can choosethe Google account that corresponds with your YouTube channel.

Keep in mind, our integration with YouTube, currently, only lets you publish existing YouTube videosto other channels.

Once you connect your account, any existing YouTube videos will be pulled into the new 'YouTube' section of 'My Assets.'

If you have any questions or need assistance, feel free to reach out to .

Understand your channel metrics when viewing your analytics in the CMP.

To view your metrics by channel, navigate to the analytics section of the CMP accessed in the left sidebar.

You'll see an option in the analytics line graph to view your metrics by channel.

Referral Trafficis when a visitor follows a link from one website to another, the site of origin is considered the referrer. These sites can be search engines, social media, blogs, or other websites that have a link to another website for visitors to follow.

Links that have been tagged with campaign variables won't show up as [referral] unless they happen to have been tagged with utm_medium=referral.

Direct Trafficis one of the most common sources of visits to your website. These can be visitors who clicked on links from their bookmarks/favorites, untagged links within emails, links from documents that don't include tracking variables (e.g. PDFs or Word documents), or manually entered the URL of the website.

In many cases, direct traffic can be due to internal employees logging onto your company's website. To keep the data clean, be sure to filter out internal IP addresses, so that employee traffic is not counted towards traffic numbers.

Organic Trafficis what most marketers strive to increase. This traffic is defined as visitors coming from a search engine, such as Google or Bing.

Paid search ads are not counted in this category. Only unpaid search listings are included.

Organic traffic deals directly with SEO. The better you are ranking forcompetitive keywords, the more organic traffic will result.Websites that produce content consistentlywill see a steady increase in organic search traffic and improved positioning in the search results. As a marketer, it is important to look at your keywords and identify new ranking opportunities each month. These should guide your content marketing efforts.

The task functionality is a system to schedule, organize and delegate responsibilities to users in the aim of completing a task.

Task Management in CMP Assuming you've already set up your workflows, let's dive into the four different types of tasks: Publishing Tasks, Writing Assignments, Social Post Tasks, and Generic Tasks.

Publishing Tasks are the bread and butter of your content marketing efforts - sourcing, editing and publishing a piece of content from Newscreds library of high quality content. Start a publishing task by selecting a piece of content from the Explorer view.

Writing Assignments are used for creating your own content - whether youre writing think pieces, listicles, or interviews with colleagues and industry influencers, Writing Assignments are how you tell your companys story.

Social Post Tasks are used to plan dedicated posts to your social networks. Use them to announce a new product, ask a question of your fans, or share multimedia content on Facebook, Twitter or LinkedIn.

Generic Tasks are designed to be as flexible as possible. Many usersdon'tassign a dedicated workflow, but rather set them when planning the task. The potential use cases are unlimited, but some examples include hiring a freelance photographer to cover an event, planning next months editorial calendar, and changing your brands Facebook cover photo.

"Never help a child with a task at which he feels he can succeed."

Maria Montessori

This article will describe how to use the track changes feature of the text editor.

Open the text editor for any article in the CMP and click on the track changes icon:

Any changes to the text, will be recorded - you can maintain edit markups for as many steps in your workflow as needed:

However, you will not be able to publish until all edits are accepted or rejected:

To accept or reject the changes go into the text editor and utilize the four right-most icons, you can accept or reject all changes in bulk or hover over the text and accept or reject individually:

Once all changes have been resolved, youll be able to publish the article.

Adding Users to a Team

A team is a group of users useful for delegating responsibilities within workflows. There are no restrictions on the amount of users added to a team or which users are added to a team. Any user can edit/delete team settings. We recommend keeping a practical limit of 10 teams.

Within your Administration panel on the top right, choose Teams from the dropdown

2. Within the "Teams" page, go to the "Create New Team" button.

3. Within the pop-up modal, type in the name of the team and select the check box next to which user you wish to be in the team.

4. Select "Create Team" and this latest team will be available to you.

Tumblr has a variety of built-in post formats that you can advantage directly from the CMP. The CMP works in concert with these post formats allowing yourcontent to take shape ofyour desired post format.

Here's a breakdown of how to post toeach format via the CMP.

Text Post

In order to create a Text Post on Tumblr, follow the steps below

Select your WebsiteDestination:

Pick out your Tumblr Blog. Once that has been selected, you can use theCMP Editor to compose your post just as you would on Tumblr.

Please note that in order to have an image show up on Tumblr, you will have to add it via the content editor instead of adding it as a featured image.

Video Post

The same steps apply to Video Post as publishing a Text Post to Tumblr, except when you are in the text editor, you can embed the image.

Thisbutton will allow you to embed a video fromyour YouTube channel if you have it synced with the CMP.

If you want to add a video from the web, you can click the HTML button andpaste the embed code to publish the video.

PhotoPost

When creating a Photo Post to Tumblr, follow the steps below:

Create a task in CMP

ChooseQuick Share

Select Image and choose Tumblr as the social destination

Share

Here are a few things to make dealing with Feeds in your NewsCred CMP a bit easier!First off let's go over our two types of feeds you will see:

1. Live Feed- This refers to all articles that will be published to this feed once you are integrated. The name for this feed may vary according to your instance.2.Deleted Articles Feed- This refers to deleted articles that will be moved from the Live Feed to this one.

Gaining access to your feeds:1.Click on "Assets" on the vertical menu to the left.2. Click on "Feeds."3. View your current Feeds in the center of the page. Clicking on one of these feeds will populate with published articles.

Moving Articles to a Deleted Feed:

When would we do this?This would be done when you want to remove an article from your live feed but still want to have a record of it. If you fully delete it, you cannot get the article back. This is a great way to keep tabs on your articles that you may want to reuse at another time.

1. Click on the article you'd like to remove from the Live Feed, you'll see a preview of your article on the right rail.2. Click the arrow on next to "Start Workflow."

1. Select which feed you'd like to move the article to.2. Click the "Move" button.

1. Click intoyour Deleted Articles Feed and you should see the article you just moved!

Fully Deleting Articles from a Feed:

*Please remember that is will permanently delete the article. You won't be able to get your work back!*

1. Click the checkbox next to the article you'd like to delete.2. Click the delete button.

1. Click "Delete" but know there's no going back!

The article should be gone!

Please note:

-Deleting an article from a feed does not delete it from a task/workflow.-Conversely, deleting a task/workflow does not delete an article from the feed.

The NewsCred CMP allows youtoembedsocial posts simply by copying and pasting the URL of the social post into the text editor. You no longer need to mess with HTML or embed code when trying to add a social post to the content you are creating.

We currently support Facebook, Instagram, Twitter, Pinterest,and YouTube. Please let us know if you need another platform added.

"Planning"Overview

Updates

- Filter Toolbar

- Tasks colored as per specific campaigns

- User avatar engraved on tasks

- Initials ofCurrent Step Owner

"Publishing" Overview

Updates

- Publish Time stated

- On-hover details tooltip (see below):

you can get more details on your task by hovering over the card!

What Else Is New?

Drag and drop cards in Planning!

This updates task due date (not yet available on Publishing):

you can now drag and drop your cards in the Planning View to change the due date

Create a task directly on the Calendar!

Click on a day in the planning calendar tocreate a task. Enter the task title, select a campaign and a workflow.Skip the left side nav and task creation page!

When hovering on channel icon, view the Account Name for the social channel:

hover over the social icon to see which account is being published to

Note: If you are not seeing your tasks in calendarview remember to clear all your filters on the left. If that doesn't work reach support [email protected]

Drupal Plugin

Since this is the most common CMS not yet integrated into the CMP, we first started with creating plugins for the Drupal versions 6, 7 and 8.

An example use-case:

Add the Drupal website url in the Website+CMS page under Settings.

Our drupal demo link are:

http://drupal-demo.newscred.com:8080/ (Drupal 8)

http://drupal-demo.newscred.com:8081/ (Drupal 7)

http://drupal-demo.com/

We need a feed channel where we are going to publish content and then have the content ingested into our Drupal site. We can either create a new one or use an existing feed to publish to. In our case, we are going to create a new feed.

Lets now create a Quick Article Post with an article selected from the CMPs Content Explorer and select a feed channel to publish to.

Publishing an article to Facebook requires that content to have a canonical link. So lets select a Facebook channel in our task for publishing along with the feed channel.

Hit the publish button. We will see the post successfully published to the feed channel. The Facebook channel will show pending publishing as it waits for the article content to be updated with the canonical link.

We will now ingest the published article from our feed to the Drupal site. We do this by copying the json / atom api link which is exposed when the Export Feed button is clicked, and adding in that link on our Drupal site.

Finally we go back to our task page and should see the pending Facebook channel content has been successfully published.

To summarize, the following steps needs to be done for this feature to work -

Step 1:

Integrate CMP feed in Drupal and install the Drupal modules by following the instructions given here

Step 2:

Make sure the drupal website is added in the CMP here

Url examples -

Article canonical link: http://drupal-demo.com/node/12-05-17/old-school-vs-new-school

Website url in the CMP:

The `http` protocol must be included.

Pros:

No need for the user to visit the article after publishing

Near real time, as our API service will be called as soon as there is a new publish

No need for figuring out the regex for the website url pattern

Cons:

Until the CMP has native integration with whatever CMS is being used by the clients, a plugin for each type of CMS has to be developed.

Since there are many bots that ingest content from various sites, the API service maybe hit with many different website urls for the same article. In order to prevent updating the article with wrong canonical links, the client needs to add the CMS base website url as is in the CMP settings page under the Website+CMS tab.

Social Accounts

This articlewill guide you throughthe following:

Connecting your account

Publishing to your account

Checking for the article on your Feed

Connect your account

To connect your Hearsay account click on your avatar in the upper right corner and select Social accounts from your dropdown. You will then reach this page.

At the bottom, you will see these account options along with all your other social accounts.

To connect an account click onand enter the account name and hit Create.

If you are not seeing these accounts please contact support [email protected]

Publishing to your account

In order to publish to these accounts, you need to make sure that your post has a canonical link. Meaning that the article needs to be published ona WordPress site or a feed first.

And another major thing is you need to add your Drupal site to our CMP. Otherwise, you won't be able to publish at all.Add the Drupal website url in the Website+CMS page under Settings. Set up instructions are here.

To publish start a "Quick Article Post". Just under content selection window, you will see the option to select socials.

*Note: If you haven'tcreated a feed the icons will not be shown here.

Select your desired feed, in this case, I choose HootSuit, SpredFast and Hearsay [MEASUREBD HEARSAY 101]

If you have several feeds for one account they will appear in the drop-down as shown in the above picture.

Fill out the descriptionsand schedule your post to publish.

Note: Salesforce, Hearsay, Hootsuite, Spreadfast are feeds. You can not re-publish an already existing article in the same feed.

Check for your article in the feed

Once the article is published it will be available in your feed. To check go to your . You will see the export option beside every feed.

Clicking on and will prompt a message screen that will provide you with your RSS feed.

Copy paste the URLinto your address bar to see all articlesposted in your feed.

Permission and Delete

There are 2 other buttons just beside Export.

- Allows you to you set permission for Campaigns.

- Allows you to delete your feed. Be careful, once you delete a feed you can't bring it back.

The following sectionsconsist of the steps you should take to publish videos to your YouTube Channel through the CMP.

Allow NewsCred CMP to publish to your Youtube account

Navigate to your social settings page in the CMP

Click on the following button to add a YouTube account

Analytics

Click Allow tosync your account

Set up a Workflow for publishing social content

You likely already have workflows that include social posts. These same workflows can be used to publish content to YouTube. However, if you want to create a YouTube-specific workflow then take a look at this walkthrough for creating workflows.

Posting Videos on YouTube

The following steps detail how to post a video to YouTube through the CMP:

Click on the YouTube icon below to add YouTube as a publishing destination

Click on Select Or Upload Videos as shown below.

Note: The maximum you can upload at once to the CMP is 2GB

You can drag and drop your video or use the Select Files button to insert videos

You can also select a video from your video assets

Click "Add Video"

Once the video is added you can add Video Title, Description, Privacy Settings, Custom Thumbnail, Tags and Category

Share

Now that you have chosen a video andupdated the video information, nowall you have to do is click share to publish your video to YouTube

Measuring the performance of your Videos

After videos are published, their performance can be seen in Analytics. Click on the left-hand navigation bar in the CMP.

If you already have Pinterest boards then connecting Pinterest to your NewsCred account is a simple three-step process.

If you have not already created a board on Pinterest, you will need to create one before you can start pinning from within NewsCreds software. Log in to your Pinterest account and create the boards you would like to publish to.

Setting up your Pinterest account

Connect your Pinterest account to CMP

Follow this link to log in to NewsCreds CMP and go to your Settings page: http://cmc.newscred.com/cloud/settings/social-accounts

Scroll down until you see Pinterest

Select Add a Pinterest account and enter your login information to give NewsCred permission to publish to Pinterest walkthrough for creating workflows

Set up a Workflow for publishing social content

You likely already have workflows that include social posts. These same workflows can be used to publish content to Pinterest. However, if you want to create a Pinterest-specific workflow then take a look at this .

Pinning Great Content from CMP

Click on the Pinterest logo to select the Board you want to publish to.

Formatting your Pin

Pinning an article

If you create a pin with a selected article, the image, description, and source URL field will be automatically populated with the article content. The image will pull the featured image from the article, the description will pull the articles first paragraph, and source URL will link to the original article (on the publishers site if youre pinning a licensed article). Of course, you can still edit all of these fields.

Pin images can be edited using the Image Editor; Pins can be scheduled for future publishing, and multiple Pins can be created in a single task.

Utilize the SEO Keyword Explorer Ideation widget in your dashboard to explore relevant trends in your industry that will perform well with your audience.

[email protected]

Test out future article topics in your dashboard to predict keyword search performance. See how "Content marketing" did in NewsCred Blog's Ideation widget below:

Add and remove saved keywords by visiting the Strategy section in your Administration toolbar.

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In the Strategy settings page, use the toolbar to save and edit keywords that will appear in the widget! Add as many keywords as you like.

*Unable to find the Keyword Explorer widget? Use the Add Widgets option in the top right of your dashboard.

Questions about Ideation and Dashboards? Reach out to !

You can download any task created in our CMP as a Word document or a PDF. The option exists within the task under the Article section.

Go to a task from the Content Manager.

In the Article section, you will find the "Download As" option.

You can then download the task PDF format or as a Word document.

When using a NewsCred feed to publish to your CMS, you should do the following:

1)Navigate to Assets -> Feeds

2) Click "Export" on your CMS feed

3) Make sure your feed has aregular expression that maps to the domain of the site you're publishing to

Don't know what a regular expression is? Don't know why you don't have one yet? That's OK! Contact [email protected] to get it set up.

Why is this happening?

After a period of time, LinkedIn will set the connection to expire that allows NewsCred to publish to LinkedIn. It's normal that the connection expires, LinkedIn does this for a variety of security and technical reasons. When it does happen, all we can do is resync it from our side.

How to fix it:

1. Make sure you are logged into the correct LinkedIn account in your browser.

2. Navigate to Social Settings in CMP.

3. Click the "Sync Account" button for LinkedIn.

The Content Marketing Platform (CMP) currently supports the following social accounts:

Facebook

Twitter

LinkedIn

YouTube

Tumblr

Instagram

Pinterest

Let's get started

Step 1: Make sure that any of the social networks you plan on connecting to arenotlogged into on your computer.

Step 2:Navigate to the "Social Account" authenticationpage in CMP

Step 3:Select your social network and input your credentials. Voila!

For Facebook Integrations: Your user credentials must be the admin of a page. When posting assets to Facebook, these assets will only post to a page. These will not post to a personal page.

For LinkedIn Integrations: Your user credentials must be the admin of a company page. When posting assets to LinkedIn, these assets will only post to a company page. These will not post to a personal page.

For Twitter Integrations: Posting assets to Twitter will post to a Twitter feed regardless of whether or not the account is a personal account or a company account.

For Instagram Integrations: The CMP cannot publish directly to Instagram due to restrictions on the the side of the Gram'. So, the CMP will email you a perfectly formatted image that you can post directly to Instagram from your browser or mobile device.

for further reference, please see the following guide:https://support.newscred.com/hc/en-us/articles/204296065-Setting-up-Instagram-Tumblr-and-YouTube

For YouTube Integrations:Authenticate yourYouTube Accounts, select yourChannels, and the CMP willautomatically pull all of yourexisting videos into the CMP so that youcan publish them to yourblogs or share them out to their social networks.

Once Channels with videos has been added, go to My Assets and you will see a new tab on the left column called YouTube. Clicking that tab will take you to a list of the Channels, from there you can click in to see a Gallery of your YouTube videos. Clicking a video will bring up the Preview Pane, where you can see:

* The Video Title

* Play the YouTube Video

* Stats on the Video including Original Publish Date, Views, Likes, Dislikes, Favorites, and # of Comments

* Whether the Video is Public, Private, Unlisted, or Draft

* Click Video Information and see the Original Publish Date, Definition, Link to the Video, and the Embed Code

For Tumblr Integrations:First go to your settings page and auth yourTumblrblogs. Now, when you create a social post, you can selectTumblras your distribution channel. When you select your channel, you can then add an image. You can also make your single image a link post.

FYI: Tumblrdoes not allow link posts on galleries of images, so your link will be removed if you try to publish. Dont worry, article posts and video posts are coming soon.

If you encounter any problems, please contact us [email protected]

What does it do?

Integrating Salesforce into your NewsCred CMP instance will give you the opportunity to dig deeper into how your content is influencing closed won opportunities in Salesforce. Youll be able to see Deals Influenced and Revenue Influenced metrics which correspond to the number of deals and amount of revenue that were related to Salesforce contacts who saw your content. Additionally, youll be able to see exactly which deals were influenced by each piece of content.

How are Deals and Revenue Influenced calculated?

When an Opportunity in Salesforce becomed Closed and Won it is considered an influencing deal when any of the Contacts in Salesforce related to the Opportunity through its related Account saw any of your content published through NewsCreds CMP before the Opportunity was closed and won. Deals Influenced is the number of deals that closed within the selected date range and had related contacts that saw your content before closing. Revenue Influenced is the total $ amount of those deals using Salesforces Amount field. When looking at an individual article, Deals Influenced and Revenue Influenced is the total number and total dollar amount of Opportunities that had a related contact view the article before the Opportunity was closed and won.

What are the requirements?

A Marketo instance authenticated with NewsCreds CMP ( see docs ) and a Salesforce instance with the Marketo Sales Insight app installed.

An Eloqua instance authenticated with NewsCreds CMP ( see docs ) and a Salesforce instance with the Eloqua Marketing Automation app installed.

How does it work?

The first step is to authenticate a Salesforce user account with Salesforces OAuth2.0 integrations. Onceyou'veauthenticated, NewsCred will periodically sync your Contacts and Opportunities to our system by making calls to Salesforces API on the behalf of your authenticated user. NewsCred then relates your Closed/Won Opportunities to Contacts that have viewed content on your site and will calculate the number of deals and amount of revenue influenced.

How does NewsCred know what content Contacts have viewed?

If a Salesforce Contact exists in Marketo or Eloqua as a Lead or Contact, then they can be joined on the email address. NewsCred uses the web viewing history of Leads/Contacts to identify the content that Contacts in Salesforce have interacted with.

Is it a risk to give NewsCred access to my organizations Salesforce instance?

No, because NewsCred will never modify any data in your Salesforce instance since, as outlined in Steps to Integrate, the user that authenticates should have a Read Only profile which means that it cannot modify any data in Salesforce. NewsCred does not store your Salesforce login credentials. Authentication happens through Salesforces OAuth2.0 Integration which returns an access token that NewsCred uses to make requests to Salesforces API. Data that NewsCred stores is encrypted and only your organization in NewsCreds CMC has access to it.

Will NewsCred exceed my daily Salesforce instance API call quota?

This depends on your current daily API call usage. The maximum number of requests Salesforce allows per day is based on your Salesforce Edition and the number of licenses. NewsCred only makes requests for Opportunities and Contacts that have been created or modified in the past day so this amounts to only a few API calls per day. Upon initial ingestion, NewsCred can sync your Contacts and Opportunities in periodic batches to ensure that API call quotas are not exceeded.

Steps to Integrate

1) Create a new Read Only - Password never expires Profile in Salesforce

Make sure that you check off Password Never Expires and also go to the Password Policies section to select Never expires for User passwords expire in

Also make sure that the profile has View All access to Accounts, Contacts, and Opportunities

2) Go to Manage Users, and create a new user in Salesforce with the Read Only - Password never expires Profile

3) In NewsCreds Content Marketing Cloud, go to Salesforce under the settings dropdown

4) Click Add a Salesforce Account and log in with the username and password of the new user created in step 2. Note that if your browser is already logged into Salesforce then this dialog may automatically go past the Username and Password step.

5) Click Allow

6) Youre all set

If you go to the user page of the newly authenticated user in Salesforce, youll see NewsCred Content Marketing Cloud appear in OAuth Connected Apps and in Login History