
Our mission is to use emerging AR technology to spark creative and engaging journeys in the real world. We build products that inspire outdoor exploration, exercise, and meaningful social interaction.
We see a future where our technology paves the way for new entertainment experiences, advanced robotics, and scaled adaptive computing — and games are where we incubate some of our most audacious thinking.
Niantic's mission, vision & values motivate 86% of Niantic employees. 40% of employees say that the main reason they stay at Niantic is because of the Niantic company mission. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.