Niantic Mission, Vision & Values | Comparably
Niantic Claimed Company
Niantic is the world’s leading augmented reality company with an initial focus on AR games. Originally formed at Google in 2011, we became an independent company with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. Our current titles include pioneering global-control game Ingress, record-breaking AR game Pokémon GO, and recently released third title, Harry Potter: Wizards Unite. read more
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Niantic Mission, Vision & Values

Niantic Mission Statement

Our mission is to use emerging AR technology to spark creative and engaging journeys in the real world. We build products that inspire outdoor exploration, exercise, and meaningful social interaction.

Niantic Vision Statement

We see a future where our technology paves the way for new entertainment experiences, advanced robotics, and scaled adaptive computing — and games are where we incubate some of our most audacious thinking.

Niantic Values

  • aligned
  • accountable
  • respectful
  • trustworthy

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Niantic Employee Alignment

Niantic's mission, vision & values motivate 86% of Niantic employees. 40% of employees say that the main reason they stay at Niantic is because of the Niantic company mission. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.

AnswerPercent
Yes89%
No11%
Are you proud to be a part of your company?
AnswerPercent
Yes86%
No14%
Are you motivated by your company's mission, vision, & values?
AnswerPercent
Very Important20%
Important40%
Neutral20%
Less Important20%
Not Important0%
How important was your Company's mission while job searching?
AnswerPercent
Yes89%
No11%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Career Advancement Opportunities50%
Work Life Balance0%
Company Mission0%
Healthcare & Benefits33%
Culture & Environment17%
Besides your Salary, what's most important to you about work?
AnswerPercent
Boss or Manager67%
Coworkers0%
Direct Reports0%
Company Mission/Vision0%
No One33%
To whom do you feel most loyal at work?
AnswerPercent
Company Mission40%
Comp & Benefits40%
Co-Workers0%
Comfort & Familiarity0%
Career Advancement Opportunities20%
What's the main reason you stay at your current company?
AnswerPercent
Transparency & Integrity0%
Teamwork & Winning0%
Speed & Innovation0%
Fun & Passionate50%
Diversity & Inclusion50%
Which of the following set of Company Values is most meaningful to you?

Niantic Culture at a Glance

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