NPD Group NPS & Customer Reviews | Comparably
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NPD Group
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About NPD Group's Brand

The NPD Group provides market information and advisory services to help its users make better business decisions.

Brand at a Glance

100%
Customer Loyalty
4/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service

NPD Group NPS

NPD Group's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether NPD Group's customers would recommend using the product based on a scale of -100 to 100.

NPD Group Overall NPS

100
NPS
100%Promoters
0%Passives
0%Detractors
NPD Group Overall NPS

NPD Group NPS Trend

-100
-50
0
50
100
May 2022
100
May 2022100

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

NPD Group Customer Reviews

What do you value most about this brand?
value they bring onto the table

NPD Group Customer Loyalty

100%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

100% of NPD Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

100
100%
0
0%
NPD Group Customer Loyalty

NPD Group Product Quality

4/5

NPD Group has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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NPD Group Product Information

NPD Group’s product quality score is a 4 out of 5 as rated by its users and customers.

Website
https://www.npd.com/
Company Size
1,001-5,000 Employees

Industry

Tech
Analytics
Small Business Services

NPD Group Pricing

NPD Group ROI & Value For Money

3.5/5

NPD Group has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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NPD Group Customer Satisfaction (CSAT)

NPD Group Customer Satisfaction (CSAT) Score

100 / 100

NPD Group has an overall Customer Satisfaction score of 100 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied0%
Satisfied100%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

NPD Group Customer Service

3.5/5

NPD Group has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About NPD Group's Customer Service

Address

900 West Shore Road, Port Washington, NY


Website

https://www.npd.com/


Phone Number

1(516) 625-0700

NPD Group as an Employer

4.1/5

NPD Group has a 4.1/5 stars for its overall company culture rated by their employees

  NPD Group CEO
top
5%
CEO of NPD Group

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

NPD Group scored a 100 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of NPD Group would recommend the brand to a friend. ENPS measures how likely NPD Group employees would recommend working at NPD Group to a friend.

Net Promoter Score

100
NPS Score
100%Promoters
0%Passive
0%Detractors

Employee Net Promoter Score

37
eNPS Score
64%Promoters
9%Passive
27%Detractors

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