Sotheby's is continually adapting to a changing art market that is increasingly dominated by online sales and digital technology; global art fairs and events; diversification of customers, goods and services. Sotheby's has already redefined the auction house by becoming a global home for collectors, a unique place to sell, acquire, and experience art and beautiful objects.
The redevelopment also aims to introduce a new aura for Sotheby's as a part of the institution's global program of concurrent enhancements in London and Paris. Entry into gallery clusters is defined at their thresholds with custom stained walnut panels and doors, a nod to the traditional woodwork found at Sotheby's London. Simultaneously, the history of the building at York Avenue is not ignored.