-56
NPS
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On The Border
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About On The Border's Brand
"On The Border produces and sells tortilla chips, salsa, margarita mix, bean dip and dip products."
Brand at a Glance
55%
Customer Loyalty
2.2/5
Product Quality
2.4/5
Pricing
2.4/5
Customer Service
On The Border CMO
On The Border NPS
On The Border's Net Promoter Score (NPS) is a -56 with 16% Promoters, 12% Passives, and 72% Detractors. Net Promoter Score tracks whether On The Border's customers would recommend using the product based on a scale of -100 to 100.
On The Border Overall NPS
| 16% | Promoters |
|---|---|
| 12% | Passives |
| 72% | Detractors |
On The Border NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 -53 | Nov 2024 | -53 |
Dec 2024 -53 | Dec 2024 | -53 |
Jan 2025 -55 | Jan 2025 | -55 |
Feb 2025 -54 | Feb 2025 | -54 |
Mar 2025 -52 | Mar 2025 | -52 |
Apr 2025 -52 | Apr 2025 | -52 |
May 2025 -54 | May 2025 | -54 |
Jun 2025 -53 | Jun 2025 | -53 |
Aug 2025 -55 | Aug 2025 | -55 |
Sep 2025 -55 | Sep 2025 | -55 |
Apr 2026 -55 | Apr 2026 | -55 |
May 2026 -56 | May 2026 | -56 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
On The Border NPS by Gender
Male customers rated On The Border's NPS 23 points higher than Female customers.
Male
-37
On The Border's NPS was rated -37 by Male customers on Comparably.
27%
Promoters
9%
Passives
64%
Detractors
Female
-60
On The Border's NPS was rated -60 by Female customers on Comparably.
11%
Promoters
18%
Passives
71%
Detractors
On The Border NPS by Ethnicity
On The Border's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -48 | Caucasian | -48 |
African American/Black -50 | African American/Black | -50 |
Other -100 | Other | -100 |
On The Border NPS by Age
On The Border's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
On The Border NPS by Usage
On The Border's NPS was rated the highest by customers who have used On The Border's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -60 | Less than 1 Year | -60 |
2 to 5 Years -15 | 2 to 5 Years | -15 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years -46 | Over 10 Years | -46 |
On The Border Customer Reviews
Out of the 8 On The Border customer reviews 4 were positive and 4 were constructive. On The Border customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
On The Border Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of On The Border users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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On The Border Customer Loyalty Score by Gender
Male customers rated On The Border's Customer Loyalty score 1% higher than Female customers.
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Male
59%
Yes
Female
58%
Yes
On The Border Customer Loyalty Score by Ethnicity
On The Border's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of On The Border.
52
out of 100
Caucasian
78
out of 100
African American/Black
70
out of 100
Other
On The Border Customer Loyalty Score by Age
On The Border's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of On The Border.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 55% | 56-60 | 55% |
61-65 100% | 61-65 | 100% |
66+ 55% | 66+ | 55% |
On The Border Customer Loyalty Score by Usage
On The Border's Customer Loyalty score was rated the highest by customers who have used On The Border's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
On The Border Customer Loyalty Score by Industry
On The Border's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
On The Border Product Quality
2.2/5
On The Border has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
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On The Border Product Information
On The Border’s product quality score is a 2.2 out of 5 as rated by its users and customers. Reviewers from the Education industry rated On The Border's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated On The Border the lowest at 2.1.
- Company Size
- 5,001-10,000 Employees
Industry
Food & Beverages
Quick Insights into On The Border Product Quality
On The Border's Product Quality score was rated highest by customers from the Education industry, and rated lowest by Other customers.
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Ranked On The Border Product Quality the Highest
Ranked On The Border Product Quality the Lowest
On The Border Product Quality Score by Gender
Male customers rated On The Border's Product Quality score 0.2 stars higher than Female customers.
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Male
2.5/5
Female
2.3/5
On The Border Product Quality Score by Ethnicity
On The Border's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of On The Border.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
African American/Black 1.9 | African American/Black | 1.9 |
Other 1.5 | Other | 1.5 |
On The Border Product Quality Score by Age
On The Border's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of On The Border.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 3 | 56-60 | 3 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2.7 | 66+ | 2.7 |
On The Border Product Quality Score by Usage
On The Border's Product Quality score was rated the highest by customers who have used On The Border's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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On The Border Product Quality Score by Industry
On The Border's Product Quality score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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On The Border Pricing
On The Border ROI & Value For Money
2.4/5
On The Border has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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On The Border Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from On The Border.
Quick Insights into On The Border ROI
On The Border's ROI score was rated highest by customers ages 56-60, and rated lowest by Other customers.
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Ranked On The Border ROI the Highest
Ranked On The Border ROI the Lowest
On The Border ROI Score by Gender
Male customers rated On The Border's ROI score 0.6 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of On The Border.
Male
3.1/5
Female
2.5/5
On The Border ROI Score by Ethnicity
On The Border's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of On The Border.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 2.5 | African American/Black | 2.5 |
Other 2.1 | Other | 2.1 |
On The Border ROI Score by Age
On The Border's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of On The Border.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 4 | 56-60 | 4 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2.7 | 66+ | 2.7 |
On The Border ROI Score by Usage
On The Border's ROI score was rated the highest by customers who have used On The Border's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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On The Border ROI Score by Industry
On The Border's ROI score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
On The Border Customer Satisfaction (CSAT)
On The Border Customer Satisfaction (CSAT) Score
32 / 100
On The Border has an overall Customer Satisfaction score of 32 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
14%
Satisfied
18%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
14%
Very Dissatisfied
47%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into On The Border Customer Satisfaction
On The Border's Customer Satisfaction score was rated highest by customers who have used On The Border's products/services for 2 to 5 Years, and rated lowest by customers who have used On The Border's products/services for 5 to 10 Years.
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Ranked On The Border Customer Satisfaction the Highest
Ranked On The Border Customer Satisfaction the Lowest
On The Border Customer Satisfaction Score by Gender
Female customers rated On The Border's Customer Satisfaction score 7 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of On The Border.
37 / 100
MaleVery Satisfied | 18% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 18% | |
Very Dissatisfied | 36% |
44 / 100
FemaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 6% | |
Very Dissatisfied | 44% |
On The Border Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
On The Border's Customer Satisfaction (CSAT) score was rated 36% according to Caucasian users and customers.
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36 / 100
Very Satisfied
18%
Satisfied
18%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
12%
Very Dissatisfied
41%
CSAT according to African American/Black
On The Border's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
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50 / 100
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to Other
On The Border's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
On The Border Customer Satisfaction Score by Age
On The Border's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of On The Border.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 50% | |||||||||||||||
| 61-65 | 25% | |||||||||||||||
| 66+ | 38% |
On The Border Customer Satisfaction Score by Usage
On The Border's Customer Satisfaction score was rated the highest by customers who have used On The Border's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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On The Border Customer Satisfaction Score by Industry
On The Border's Customer Satisfaction score was rated 34 points by Healthcare, Hospitals and Medicine industry customers.
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"title": "On The Border Customer Satisfaction Score by Industry",
"text": "On The Border's Customer Satisfaction score was rated 34 points by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "On The Border's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 34
}
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}On The Border Customer Service
2.4/5
On The Border has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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About On The Border's Customer Service
Address
Dallas, TX
Website
http://www.ontheborderproducts.com/
Quick Insights into On The Border Customer Service
On The Border's Customer Service score was rated highest by customers ages 66+, and rated lowest by customers who have used On The Border's products/services for 5 to 10 Years.
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Ranked On The Border Customer Service the Highest
Ranked On The Border Customer Service the Lowest
On The Border Customer Service Score by Gender
Male customers rated On The Border's Customer Service score 0.7 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of On The Border.
Male
3.1/5
Female
2.4/5
On The Border Customer Service Score by Ethnicity
On The Border's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of On The Border.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
African American/Black 2.1 | African American/Black | 2.1 |
Other 1.6 | Other | 1.6 |
On The Border Customer Service Score by Age
On The Border's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of On The Border.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 3 | 56-60 | 3 |
61-65 2 | 61-65 | 2 |
66+ 3.3 | 66+ | 3.3 |
On The Border Customer Service Score by Usage
On The Border's Customer Service score was rated the highest by customers who have used On The Border's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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On The Border Customer Service Score by Industry
On The Border's Customer Service score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
On The Border as an Employer
2.3/5
On The Border has a 2.3/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
On The Border scored a -56 for Net Promoter Score and a -58 for Employee Net Promoter Score. NPS gauges how likely a customer of On The Border would recommend the brand to a friend. ENPS measures how likely On The Border employees would recommend working at On The Border to a friend.
Net Promoter Score
-56
NPS Score
| 16% | Promoters |
|---|---|
| 12% | Passive |
| 72% | Detractors |
Employee Net Promoter Score
-58
eNPS Score
| 17% | Promoters |
|---|---|
| 8% | Passive |
| 75% | Detractors |
