6
NPS
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Paula's Choice
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About Paula's Choice's Brand
"Paula's Choice manufactures and sells skincare products for wrinkles, blemishes and rosacea."
Brand at a Glance
57%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service
Paula's Choice NPS
Paula's Choice's Net Promoter Score (NPS) is a 6 with 47% Promoters, 12% Passives, and 41% Detractors. Net Promoter Score tracks whether Paula's Choice's customers would recommend using the product based on a scale of -100 to 100.
Paula's Choice Overall NPS
| 47% | Promoters |
|---|---|
| 12% | Passives |
| 41% | Detractors |
Paula's Choice NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 -20 | Oct 2022 | -20 |
Jan 2023 -33 | Jan 2023 | -33 |
Apr 2023 -29 | Apr 2023 | -29 |
May 2023 -13 | May 2023 | -13 |
Jun 2023 -22 | Jun 2023 | -22 |
Sep 2023 -30 | Sep 2023 | -30 |
Oct 2023 -18 | Oct 2023 | -18 |
May 2024 0 | May 2024 | 0 |
Aug 2024 8 | Aug 2024 | 8 |
Oct 2024 6 | Oct 2024 | 6 |
Dec 2024 13 | Dec 2024 | 13 |
Feb 2025 6 | Feb 2025 | 6 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Paula's Choice Customer Loyalty
57%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
57% of Paula's Choice users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Paula's Choice Product Quality
3.7/5
Paula's Choice has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Paula's Choice Product Information
Paula's Choice’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://www.paulaschoice.com
- Company Size
- 51-200 Employees
Industry
Tech
Biotech and Pharmaceuticals
Paula's Choice Pricing
Paula's Choice ROI & Value For Money
3.6/5
Paula's Choice has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Paula's Choice Customer Satisfaction (CSAT)
Paula's Choice Customer Satisfaction (CSAT) Score
60 / 100
Paula's Choice has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
30%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
10%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Paula's Choice Customer Service
3.6/5
Paula's Choice has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Paula's Choice's Customer Service
Address
Seattle, WA
Website
http://www.paulaschoice.com
Paula's Choice as an Employer
2.4/5
Paula's Choice has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Paula's Choice scored a 6 for Net Promoter Score and a -65 for Employee Net Promoter Score. NPS gauges how likely a customer of Paula's Choice would recommend the brand to a friend. ENPS measures how likely Paula's Choice employees would recommend working at Paula's Choice to a friend.
Net Promoter Score
6
NPS Score
| 47% | Promoters |
|---|---|
| 12% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
-65
eNPS Score
| 14% | Promoters |
|---|---|
| 7% | Passive |
| 79% | Detractors |
