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Anonymously Rate Your Experience & Make Work BetterReef employees are -33% more likely to recommend Reef as a great place to work
| 24% | Promoters |
|---|---|
| 19% | Passives |
| 57% | Detractors |
Working at Reef is rated below average by 33 employees, across various culture dimensions. Reef employees rate CEO Rating highest among all categories, and think that Compensation and Environment have the most room for improvement, putting Reef’s culture in the Bottom 30% compared to similar sized companies on Comparably. See below in detail how working at Reef was rated by employees.
Overall Company Culture at Reef is rated C-
Last updated months ago
Reef ranks in the Bottom 30% of other companies on Comparably with for Overall Company Culture Score
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Anonymously Rate Your Experience & Make Work BetterOut of 29 Reef employee reviews, 56% were positive. The remaining 44% were constructive reviews with the goal of helping Reef improve their work culture.
| Positive Reviews | 56% |
|---|---|
| Constructive Feedback | 44% |
What is the best part about your compensation package?Its all really good stuff
What do you like best about the leadership team?They are very nice and friendly
What did you like most about the interview process?Informal and positive in the work expctations
What does the leadership team need to get better at?lacking regional leadership and information sharing
What needs to change to make the company culture better?State clearly company policy and expectations on both sides
Why do you feel undervalued and what would make you feel better about your compensation?Too low no incentive no clear policy
Reef - Reef help with group meet up , find new friends and find parities.
Since 1984, Reef has been encouraging people around the globe to embrace the fun, freedom and spirit of the beach while living life by one simple rule: Beach Freely.
| Headquarter | United States of America |
|---|---|
| Website | www.reef.com/ |
| Founding Date | 2015 |
Reef competitors include Rainbow. Reef ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Reef compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

33 employees at Reef have reviewed Reef across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 33 Reef employees give their leadership a grade of C-, or Bottom 30% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Reef are mostly dissatisfied with their total compensation at Reef, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Reef are pleased with their team. 33 Participants grade the quality of their coworkers a C. The majority believe the meetings at Reef are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Reef believe the environment at Reef is positive. Most Participants believe the pace of work at Reef is moderate. About 80% of the employees at Reef work 8 hours or less.
Overall, the employees at Reef are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from employees about joining Reef is that the company was somewhat prepared on their first day. Reef employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At this moment no Reef employees have provided insight into whether or not they clearly understand Reef's KPIs and OKRs.
Reef’s CEO Bob Rief started in this role in 2000. Bob’s approval rate is just above average, putting Bob in the Top 50% of all CEOs of similar-sized companies on Comparably. Bob Rief is well regarded by employees for the Perks And Benefits Reef offers, and ranks among the Bottom 45% of CEOs by employees in that category. With Bob’s leadership, Reef employee respondents are most happy about their Perks And Benefits and Team. Bob was rated slightly below average for Compensation.
The Reef Executive Team is rated a “C-” and led by CEO Bob Rief, Vice President of Global Product Tom Cooke, and Chief Financial Officer Scott Heck
Bob Rief CEO / President
Bob Rief serves as the CEO / President of Reef.
Tom Cooke Vice President of Global Product
Tom Cooke serves as the Vice President of Global Product of Reef.
Scott Heck Chief Financial Officer
Scott Heck serves as the Chief Financial Officer of Reef.
How much do people at Reef get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Reef is $115,004, or $55 per hour, while the estimated median salary is $118,819, or $57 per hour.
At Reef, the highest paid job is a General Counsel at $270,858 annually and the lowest is a CS Rep at $44,911 annually. Average Reef salaries by department include: Marketing at $157,500, Legal at $270,857, Product at $140,104, and Customer Support at $58,812. Half of Reef salaries are above $118,819.
15 employees at Reef rank their Compensation in the Bottom 15% of similar sized companies in the US (based on 47 ratings) while 14 employees at Reef rank their Perks And Benefits in the Bottom 45% of similar sized companies in the US (based on 15 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $69k | $69k | 1st Percentile |
20th Percentile $94k | $94k | 20th Percentile |
40th Percentile $118k | $118k | 40th Percentile |
60th Percentile $193k | $193k | 60th Percentile |
80th Percentile $264k | $264k | 80th Percentile |
100th Percentile $349k | $349k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
The Diversity score provides insights into how diverse employees feel and rate their work experience at Reef across various culture dimensions.
Reef's PTO and Vacation policy typically gives 20-30 days off a year with 0% of employees expected to be work free while out of office. Paid Time Off is Reef's most important benefit besides Healthcare when ranked by employees, with 100% of employees saying it is the most important benefit. Reef's benefits and PTO Package averages to represent a less than $500 cash value per month.

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Candidates By Department
All Industries | 100% |
|---|
Candidates By Location
Santa Monica | 100% |
|---|
Who is the CEO of Reef?
Reef CEO is Bob Rief, their score by employees is 70
What is Reef eNPS?
The eNPS for Reef is -33
What is the salary for QA in Reef?
QA average salary in the US is 84k
What are the salaries in the Marketing in Reef?
The average salaries for Marketing in Reef is 158k
Who are Reef competitors?
Reef main competitors are Rainbow