Reformation NPS & Customer Reviews | Comparably
Brand Page
Reformation
Marketing or Exec? Claim Your Free Account

About Reformation's Brand

Reformation is a revolution in fashion where design, value and sustainability coexist.

Brand at a Glance

72%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service

Reformation CMO

Reformation NPS

Reformation's Net Promoter Score (NPS) is a 40 with 59% Promoters, 22% Passives, and 19% Detractors. Net Promoter Score tracks whether Reformation's customers would recommend using the product based on a scale of -100 to 100.

Reformation Overall NPS

40
NPS
59%Promoters
22%Passives
19%Detractors
Reformation Overall NPS

Reformation NPS Trend

-100
-50
0
50
100
May 2024
43
May 202443
Jun 2024
45
Jun 202445
Jul 2024
45
Jul 202445
Aug 2024
45
Aug 202445
Sep 2024
44
Sep 202444
Nov 2024
44
Nov 202444
Dec 2024
43
Dec 202443
Mar 2025
42
Mar 202542
Apr 2025
42
Apr 202542
Oct 2025
41
Oct 202541
Dec 2025
39
Dec 202539
Feb 2026
39
Feb 202639

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Reformation NPS by Gender

Reformation's NPS was rated 15 by Female customers on Comparably.

Female

15

Reformation's NPS was rated 15 by Female customers on Comparably.

41%
Promoters
33%
Passives
26%
Detractors

Male

N/A

Reformation's NPS is not yet rated by Male customers.

0%
Promoters
0%
Passives
0%
Detractors

Reformation NPS by Ethnicity

Reformation's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

-100
-50
0
50
100
Caucasian
23
Caucasian23
Asian or Pacific Islander
20
Asian or Pacific Islander20
Other
40
Other40

Reformation NPS by Age

Reformation's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

0
20
40
60
80
100
Promoters
55%
Passives
45%
Detractors
0%
18-2555%45%0%
Promoters
62%
Passives
13%
Detractors
25%
26-3062%13%25%

Reformation NPS by Usage

Reformation's NPS was rated the highest by customers who have used Reformation's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

-100
-50
0
50
100
Less than 1 Year
15
Less than 1 Year15
1 to 2 Years
55
1 to 2 Years55
2 to 5 Years
-30
2 to 5 Years-30

Reformation Customer Reviews

Out of the 8 Reformation customer reviews 6 were positive and 2 were constructive. Reformation customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
Return policy. They only offer 15 day window.
What can this brand most improve?
Better sizing range for different body types
What do you value most about this brand?
Good Quality and transparency good design
What do you value most about this brand?
Sustainability, great style, amazing customer service, transparency
What do you value most about this brand?
The value of sustainably made clothing

Reformation Customer Loyalty

72%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

72% of Reformation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

72
72%
28
28%
Reformation Customer Loyalty

Reformation Customer Loyalty Score by Gender

Reformation's Customer Loyalty score was rated 73 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Reformation.
Female
73%
Yes
Male
N/A
Yes

Reformation Customer Loyalty Score by Ethnicity

Reformation's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Reformation.
100
out of 100
Caucasian
46
out of 100
Asian or Pacific Islander
82
out of 100
Other

Reformation Customer Loyalty Score by Age

Reformation's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Reformation.
0
20%
40%
60%
80%
100%
18-25
67%
18-2567%
26-30
89%
26-3089%

Reformation Customer Loyalty Score by Usage

Reformation's Customer Loyalty score was rated the highest by customers who have used Reformation's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
36%
1 to 2 Years
92%
2 to 5 Years
82%

Reformation Customer Loyalty Score by Industry

Reformation's Customer Loyalty score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
49%
Fashion and Beauty
87%

Reformation Product Quality

4.1/5

Reformation has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

Sign Up to unlock Reformation's overall Product Quality score rated by its users and customers.

Reformation Product Information

Reformation’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Reformation's product the highest. Reviewers from the Tech industry rated Reformation the lowest at 3.8.

Website
http://www.thereformation.com
Company Size
51-200 Employees

Industry

Tech
Fashion and Beauty
Ecommerce and Marketplaces
Hardware and Devices

Quick Insights into Reformation Product Quality

Reformation's Product Quality score was rated highest by customers who have used Reformation's products/services for 1 to 2 Years, and rated lowest by customers who have used Reformation's products/services for 2 to 5 Years.

Sign Up to unlock insights into how customers have ranked Reformation's Product Quality.

Ranked Reformation Product Quality the Highest

1 to 2 Years
4.6
18-25
4.4
Fashion and Beauty
4.3

Ranked Reformation Product Quality the Lowest

26-30
3.8
Tech
3.8
2 to 5 Years
3.2

Reformation Product Quality Score by Gender

Reformation's Product Quality score was rated 4 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Reformation.

Female

4/5

Male

N/A

Reformation Product Quality Score by Ethnicity

Reformation's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Reformation.
0
1
2
3
4
5
Caucasian
3.9
Caucasian3.9
Asian or Pacific Islander
3.9
Asian or Pacific Islander3.9
Other
4.3
Other4.3

Reformation Product Quality Score by Age

Reformation's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Reformation.
0
1
2
3
4
5
18-25
4.4
18-254.4
26-30
3.8
26-303.8

Reformation Product Quality Score by Usage

Reformation's Product Quality score was rated the highest by customers who have used Reformation's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year
3.6
1 to 2 Years
4.6
2 to 5 Years
3.2

Reformation Product Quality Score by Industry

Reformation's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech
3.8
Fashion and Beauty
4.3

Reformation Pricing

Reformation ROI & Value For Money

3.9/5

Reformation has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Reformation's overall ROI score rated by its users and customers.

Reformation Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Tech industry think that they had the lowest ROI from Reformation.

Quick Insights into Reformation ROI

Reformation's ROI score was rated highest by customers who have used Reformation's products/services for 1 to 2 Years, and rated lowest by customers who have used Reformation's products/services for 2 to 5 Years.

Sign Up to unlock insights into how customers have ranked Reformation's ROI score.

Ranked Reformation ROI the Highest

1 to 2 Years
4.4
Fashion and Beauty
4.3
Other
4.2

Ranked Reformation ROI the Lowest

Tech
3.8
Asian or Pacific Islander
3.5
2 to 5 Years
2.9

Reformation ROI Score by Gender

Reformation's ROI score was rated 3.6 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Reformation.

Female

3.6/5

Male

N/A

Reformation ROI Score by Ethnicity

Reformation's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Reformation.
0
1
2
3
4
5
Caucasian
3.7
Caucasian3.7
Asian or Pacific Islander
3.5
Asian or Pacific Islander3.5
Other
4.2
Other4.2

Reformation ROI Score by Age

Reformation's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Reformation.
0
1
2
3
4
5
18-25
4
18-254
26-30
3.9
26-303.9

Reformation ROI Score by Usage

Reformation's ROI score was rated the highest by customers who have used Reformation's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year
3.8
1 to 2 Years
4.4
2 to 5 Years
2.9

Reformation ROI Score by Industry

Reformation's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
3.8
Fashion and Beauty
4.3

Reformation Customer Satisfaction (CSAT)

Reformation Customer Satisfaction (CSAT) Score

82 / 100

Reformation has an overall Customer Satisfaction score of 82 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied50%
Satisfied32%
Neither Satisfied nor Dissatisfied9%
Dissatisfied3%
Very Dissatisfied6%
Very Satisfied
50%
Satisfied
32%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
3%
Very Dissatisfied
6%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Reformation Customer Satisfaction

Reformation's Customer Satisfaction score was rated highest by customers who have used Reformation's products/services for 1 to 2 Years, and rated lowest by customers who have used Reformation's products/services for Less than 1 Year.

Sign Up to unlock insights into how customers have ranked Reformation's Customer Satisfaction.

Ranked Reformation Customer Satisfaction the Highest

1 to 2 Years
100%
Fashion and Beauty
100%
18-25
89%

Ranked Reformation Customer Satisfaction the Lowest

26-30
88%
Tech
57%
Less than 1 Year
50%

Reformation Customer Satisfaction Score by Gender

Reformation's Customer Satisfaction score was rated 84 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Reformation.
84 / 100
Female
Very Satisfied
36%
Satisfied
48%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
4%
Very Dissatisfied
4%

Reformation Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Reformation's Customer Satisfaction (CSAT) score was rated 85% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Reformation.
85 / 100
Very Satisfied46%
Satisfied39%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied15%
Very Satisfied
46%
Satisfied
39%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
15%

Reformation Customer Satisfaction Score by Age

Reformation's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Reformation.
0
20
40
60
80
100
18-25 CSAT Score
89%
Very Satisfied
44%
Satisfied
45%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
0%
18-2589%
26-30 CSAT Score
88%
Very Satisfied
38%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
12%
26-3088%

Reformation Customer Satisfaction Score by Usage

Reformation's Customer Satisfaction score was rated the highest by customers who have used Reformation's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year
50
1 to 2 Years
100
2 to 5 Years
78

Reformation Customer Satisfaction Score by Industry

Reformation's Customer Satisfaction score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

Tech
57
Fashion and Beauty
100

Reformation Customer Service

3.9/5

Reformation has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Reformation's overall Customer Service score rated by its users and customers.

About Reformation's Customer Service

Address

Los Angeles, CA


Website

http://www.thereformation.com


Phone Number

(866) 749-8854

Quick Insights into Reformation Customer Service

Reformation's Customer Service score was rated highest by customers who have used Reformation's products/services for 1 to 2 Years, and rated lowest by customers who have used Reformation's products/services for 2 to 5 Years.

Sign Up to unlock insights into how customers have ranked Reformation's Customer Service score.

Ranked Reformation Customer Service the Highest

1 to 2 Years
4.5
Other
4.2
26-30
4

Ranked Reformation Customer Service the Lowest

Tech
3.8
Asian or Pacific Islander
3.5
2 to 5 Years
2.9

Reformation Customer Service Score by Gender

Reformation's Customer Service score was rated 3.6 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Reformation.

Female

3.6/5

Male

N/A

Reformation Customer Service Score by Ethnicity

Reformation's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Reformation.
0
20
40
60
80
100
Caucasian
3.8
Caucasian3.8
Asian or Pacific Islander
3.5
Asian or Pacific Islander3.5
Other
4.2
Other4.2

Reformation Customer Service Score by Age

Reformation's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Reformation.
0
20
40
60
80
100
18-25
3.9
18-253.9
26-30
4
26-304

Reformation Customer Service Score by Usage

Reformation's Customer Service score was rated the highest by customers who have used Reformation's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year
3.7
1 to 2 Years
4.5
2 to 5 Years
2.9

Reformation Customer Service Score by Industry

Reformation's Customer Service score was rated 3.8 stars by both Fashion and Beauty and Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech
3.8
Fashion and Beauty
3.8

Reformation as an Employer

3.5/5

Reformation has a 3.5/5 stars for its overall company culture rated by their employees

  Reformation CEO
top
30%
CEO of Reformation

In the Top 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Reformation scored a 40 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of Reformation would recommend the brand to a friend. ENPS measures how likely Reformation employees would recommend working at Reformation to a friend.

Net Promoter Score

40
NPS Score
59%Promoters
22%Passive
19%Detractors

Employee Net Promoter Score

4
eNPS Score
36%Promoters
32%Passive
32%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail