
Roku pioneered streaming for the TV, and we aspire to power every TV in the world. We developed a streaming platform that delivers a best-in-class user experience. At the heart of the Roku platform is our proprietary operating system, the Roku OS, which we built from the ground up. We believe that all television will be streamed, and that all TVs and set-top-boxes will be powered by software-based operating systems that provide a dramatically better user experience than has existed historically for the TV.
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Roku's mission, vision & values motivate 67% of Roku employees. Besides getting paid, the “company mission” is the most important thing about their work for 17% of employees at Roku. 16% of employees say that the main reason they stay at Roku is because of the Roku company mission. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.