Russell Cellular’s mission is to be the most successful and respected agent in the markets we serve. Our success will not be a matter of chance, but of commitment to the core values that define us. We are dedicated to being the model of integrity and excellence in our industry. We build credibility through relationships and reputation that distinguish us from the competition. We continually strive to be valued by our carriers, admired by our competitors, preferred by our customers and respected by our communities.
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Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.