Shearer's Foods NPS & Customer Reviews | Comparably
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Shearer's Foods
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Shearer's Foods
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About Shearer's Foods' Brand

Shearer’s is a privately held producer, leading co-manufacturer and distributor of quality snack foods sold under the Shearer’s brand, and other private labels. Ranking number one in private brand and contract manufactured salty snacks, as well as the number two supplier of private brand cookies and crackers in North America, you love our products, although you may not be familiar with our name!  We utilize our manufacturing expertise to serve as a strategic supplier to our partners, who are nationally recognized retail and restaurant brands. With exceptional competence in product development, manufacturing, marketing, and distribution, we continue to embrace significant growth in each segment of our business. Headquartered in Massillon, Ohio, we have over 5,000 associates in 12 state-of-the-art manufacturing and distribution sites in North America.

Brand at a Glance

55%
Customer Loyalty
2.7/5
Product Quality
2.7/5
Pricing
2.7/5
Customer Service

Shearer's Foods NPS

Shearer's Foods's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Shearer's Foods's customers would recommend using the product based on a scale of -100 to 100.

Shearer's Foods Overall NPS

0
NPS
50%Promoters
0%Passives
50%Detractors
Shearer's Foods Overall NPS

Shearer's Foods NPS Trend

-100
-50
0
50
100
Apr 2023
100
Apr 2023100
Jul 2023
0
Jul 20230

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Shearer's Foods Customer Loyalty

55%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

55% of Shearer's Foods users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

55
55%
45
45%
Shearer's Foods Customer Loyalty

Shearer's Foods Product Quality

2.7/5

Shearer's Foods has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.

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Shearer's Foods Product Information

Shearer's Foods’s product quality score is a 2.7 out of 5 as rated by its users and customers.

Website
https://www.shearers.com
Company Size
1,001-5,000 Employees

Industry

Consumer Goods

Shearer's Foods Pricing

Shearer's Foods ROI & Value For Money

2.7/5

Shearer's Foods has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.

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Shearer's Foods Customer Satisfaction (CSAT)

Shearer's Foods Customer Satisfaction (CSAT) Score

50 / 100

Shearer's Foods has an overall Customer Satisfaction score of 50 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied50%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied50%
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Shearer's Foods Customer Service

2.7/5

Shearer's Foods has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.

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About Shearer's Foods's Customer Service

Address

100 Lincoln Way E, Massillon, OH 44646


Website

https://www.shearers.com

Shearer's Foods as an Employer

2.5/5

Shearer's Foods has a 2.5/5 stars for its overall company culture rated by their employees

  Shearer's Foods CEO
bottom
35%
CEO of Shearer's Foods

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Shearer's Foods scored a 0 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Shearer's Foods would recommend the brand to a friend. ENPS measures how likely Shearer's Foods employees would recommend working at Shearer's Foods to a friend.

Net Promoter Score

0
NPS Score
50%Promoters
0%Passive
50%Detractors

Employee Net Promoter Score

-34
eNPS Score
33%Promoters
0%Passive
67%Detractors

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