Sinclair Broadcast Group Mission, Vision & Values | Comparably
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country today. Sinclair read more
EMPLOYEE
PARTICIPANTS
118
TOTAL
RATINGS
1258

Sinclair Broadcast Group Mission, Vision & Values

Sinclair Broadcast Group Mission Statement

We produce compelling, engaging, informative newscasts. Our stations hold public officials accountable, asking the tough questions that our viewers would ask. Our newscasts have stories that make a difference. The key to our success is content choices. Our goal is simple: We alert, protect and empower our audience on all platforms.

Sinclair Broadcast Group Vision Statement

connecting people with content everywhere. Regardless of the delivery platform or medium, we are committed to delivering the content our customers want and need, on any device, at any time and in any place.

Sinclair Broadcast Group Values

  • Love What You Do
  • Live What You Do
  • Embrace What You Do

Sinclair Broadcast Group Employee Alignment

Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.

AnswerPercent
Yes50%
No50%
Are you proud to be a part of your company?
AnswerPercent
Yes0%
No100%
Are you motivated by your company's mission, vision, & values?
AnswerPercent
Very Important100%
Important0%
Neutral0%
Less Important0%
Not Important0%
How important was your Company's mission while job searching?
AnswerPercent
Yes38%
No62%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Career Advancement Opportunities29%
Work Life Balance29%
Company Mission0%
Healthcare & Benefits14%
Culture & Environment28%
Besides your Salary, what's most important to you about work?
AnswerPercent
Boss or Manager50%
Coworkers25%
Direct Reports25%
Company Mission/Vision0%
No One0%
To whom do you feel most loyal at work?
AnswerPercent
Company Mission0%
Comp & Benefits17%
Co-Workers33%
Comfort & Familiarity33%
Career Advancement Opportunities17%
What's the main reason you stay at your current company?
AnswerPercent
Transparency & Integrity0%
Teamwork & Winning40%
Speed & Innovation20%
Fun & Passionate40%
Diversity & Inclusion0%
Which of the following set of Company Values is most meaningful to you?

Sinclair Broadcast Group Culture at a Glance

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