-18
NPS
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Southern Farm Bureau
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About Southern Farm Bureau's Brand
Southern Farm Bureau is a business that offers life, auto and home insurance.
Brand at a Glance
70%
Customer Loyalty
2.8/5
Product Quality
2.7/5
Pricing
3.2/5
Customer Service
Southern Farm Bureau NPS
Southern Farm Bureau's Net Promoter Score (NPS) is a -18 with 39% Promoters, 4% Passives, and 57% Detractors. Net Promoter Score tracks whether Southern Farm Bureau's customers would recommend using the product based on a scale of -100 to 100.
Southern Farm Bureau Overall NPS
| 39% | Promoters |
|---|---|
| 4% | Passives |
| 57% | Detractors |
Southern Farm Bureau NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 -7 | Mar 2024 | -7 |
Jun 2024 -12 | Jun 2024 | -12 |
Jul 2024 -18 | Jul 2024 | -18 |
Aug 2024 -22 | Aug 2024 | -22 |
Oct 2024 -15 | Oct 2024 | -15 |
Nov 2024 -19 | Nov 2024 | -19 |
Dec 2024 -27 | Dec 2024 | -27 |
Aug 2025 -21 | Aug 2025 | -21 |
Oct 2025 -24 | Oct 2025 | -24 |
Nov 2025 -20 | Nov 2025 | -20 |
Apr 2026 -16 | Apr 2026 | -16 |
Aug 2026 -18 | Aug 2026 | -18 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Southern Farm Bureau NPS by Gender
Male customers rated Southern Farm Bureau's NPS 11 points higher than Female customers.
Male
-72
Southern Farm Bureau's NPS was rated -72 by Male customers on Comparably.
14%
Promoters
0%
Passives
86%
Detractors
Female
-83
Southern Farm Bureau's NPS was rated -83 by Female customers on Comparably.
0%
Promoters
17%
Passives
83%
Detractors
Southern Farm Bureau NPS by Ethnicity
Southern Farm Bureau's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -57 | Caucasian | -57 |
Other -100 | Other | -100 |
Southern Farm Bureau NPS by Age
Southern Farm Bureau's NPS was rated -100 points by customers ages 61-65 and customers ages 66+ on Comparably.
Southern Farm Bureau NPS by Usage
Southern Farm Bureau's NPS was rated the highest by customers who have used Southern Farm Bureau's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -67 | 1 to 2 Years | -67 |
2 to 5 Years -34 | 2 to 5 Years | -34 |
Over 10 Years -100 | Over 10 Years | -100 |
Southern Farm Bureau Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Southern Farm Bureau users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Southern Farm Bureau Customer Loyalty Score by Gender
Male customers rated Southern Farm Bureau's Customer Loyalty score 6% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Southern Farm Bureau.
Male
61%
Yes
Female
55%
Yes
Southern Farm Bureau Customer Loyalty Score by Ethnicity
Southern Farm Bureau's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Southern Farm Bureau.
61
out of 100
Caucasian
55
out of 100
Other
Southern Farm Bureau Customer Loyalty Score by Age
Southern Farm Bureau's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Southern Farm Bureau.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
61-65 70% | 61-65 | 70% |
66+ 40% | 66+ | 40% |
Southern Farm Bureau Customer Loyalty Score by Usage
Southern Farm Bureau's Customer Loyalty score was rated the highest by customers who have used Southern Farm Bureau's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Southern Farm Bureau Product Quality
2.8/5
Southern Farm Bureau has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Southern Farm Bureau's overall Product Quality score rated by its users and customers.
Southern Farm Bureau Product Information
Southern Farm Bureau’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- http://www.sfbli.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Business Services
Government & Legal
Quick Insights into Southern Farm Bureau Product Quality
Southern Farm Bureau's Product Quality score was rated highest by customers who have used Southern Farm Bureau's products/services for 1 to 2 Years, and rated lowest by customers who have used Southern Farm Bureau's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Southern Farm Bureau's Product Quality.
Ranked Southern Farm Bureau Product Quality the Highest
Ranked Southern Farm Bureau Product Quality the Lowest
Southern Farm Bureau Product Quality Score by Gender
Male customers rated Southern Farm Bureau's Product Quality score 1.3 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Southern Farm Bureau.
Male
2.8/5
Female
1.5/5
Southern Farm Bureau Product Quality Score by Ethnicity
Southern Farm Bureau's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Southern Farm Bureau.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Other 1.5 | Other | 1.5 |
Southern Farm Bureau Product Quality Score by Age
Southern Farm Bureau's Product Quality score was rated 1.5 stars by customers ages 61-65 and customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Southern Farm Bureau.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Southern Farm Bureau Product Quality Score by Usage
Southern Farm Bureau's Product Quality score was rated the highest by customers who have used Southern Farm Bureau's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Southern Farm Bureau Pricing
Southern Farm Bureau ROI & Value For Money
2.7/5
Southern Farm Bureau has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Southern Farm Bureau's overall ROI score rated by its users and customers.
Quick Insights into Southern Farm Bureau ROI
Southern Farm Bureau's ROI score was rated highest by customers who have used Southern Farm Bureau's products/services for 1 to 2 Years, and rated lowest by customers who have used Southern Farm Bureau's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Southern Farm Bureau's ROI score.
Ranked Southern Farm Bureau ROI the Highest
Ranked Southern Farm Bureau ROI the Lowest
Southern Farm Bureau ROI Score by Gender
Male customers rated Southern Farm Bureau's ROI score 1.7 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Southern Farm Bureau.
Male
3.2/5
Female
1.5/5
Southern Farm Bureau ROI Score by Ethnicity
Southern Farm Bureau's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Southern Farm Bureau.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Other 1.6 | Other | 1.6 |
Southern Farm Bureau ROI Score by Age
Southern Farm Bureau's ROI score was rated 1.5 stars by customers ages 61-65 and customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Southern Farm Bureau.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Southern Farm Bureau ROI Score by Usage
Southern Farm Bureau's ROI score was rated the highest by customers who have used Southern Farm Bureau's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Southern Farm Bureau Customer Satisfaction (CSAT)
Southern Farm Bureau Customer Satisfaction (CSAT) Score
48 / 100
Southern Farm Bureau has an overall Customer Satisfaction score of 48 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
15%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
11%
Very Dissatisfied
30%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Southern Farm Bureau Customer Satisfaction
Southern Farm Bureau's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked Southern Farm Bureau's Customer Satisfaction.
Ranked Southern Farm Bureau Customer Satisfaction the Highest
Ranked Southern Farm Bureau Customer Satisfaction the Lowest
Southern Farm Bureau Customer Satisfaction Score by Gender
Male customers rated Southern Farm Bureau's Customer Satisfaction score 11 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Southern Farm Bureau.
28 / 100
MaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 43% | |
Dissatisfied | 14% | |
Very Dissatisfied | 15% |
17 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 16% | |
Very Dissatisfied | 67% |
Southern Farm Bureau Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Southern Farm Bureau's Customer Satisfaction (CSAT) score was rated 43% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Southern Farm Bureau.
43 / 100
Very Satisfied
14%
Satisfied
29%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
14%
Very Dissatisfied
14%
CSAT according to Other
Southern Farm Bureau's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Southern Farm Bureau.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
50%
Southern Farm Bureau Customer Satisfaction Score by Age
Southern Farm Bureau's Customer Satisfaction score was rated 0 points by customers ages 61-65 and customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Southern Farm Bureau.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 61-65 | 0% | |||||||||||||||
| 66+ | 0% |
Southern Farm Bureau Customer Satisfaction Score by Usage
Southern Farm Bureau's Customer Satisfaction score was rated the highest by customers who have used Southern Farm Bureau's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Southern Farm Bureau Customer Service
3.2/5
Southern Farm Bureau has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Southern Farm Bureau's Customer Service
Address
1401 Livingston Lane, Jackson, MS
Website
http://www.sfbli.com
Phone Number
601-981-7422
Quick Insights into Southern Farm Bureau Customer Service
Southern Farm Bureau's Customer Service score was rated highest by customers who have used Southern Farm Bureau's products/services for 1 to 2 Years, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Southern Farm Bureau's Customer Service score.
Ranked Southern Farm Bureau Customer Service the Highest
Ranked Southern Farm Bureau Customer Service the Lowest
Southern Farm Bureau Customer Service Score by Gender
Male customers rated Southern Farm Bureau's Customer Service score 2.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Southern Farm Bureau.
Male
3.7/5
Female
1.5/5
Southern Farm Bureau Customer Service Score by Ethnicity
Southern Farm Bureau's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Southern Farm Bureau.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Other 1.6 | Other | 1.6 |
Southern Farm Bureau Customer Service Score by Age
Southern Farm Bureau's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Southern Farm Bureau.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
61-65 1.5 | 61-65 | 1.5 |
66+ 2.3 | 66+ | 2.3 |
Southern Farm Bureau Customer Service Score by Usage
Southern Farm Bureau's Customer Service score was rated the highest by customers who have used Southern Farm Bureau's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Southern Farm Bureau as an Employer
2.5/5
Southern Farm Bureau has a 2.5/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Southern Farm Bureau scored a -18 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of Southern Farm Bureau would recommend the brand to a friend. ENPS measures how likely Southern Farm Bureau employees would recommend working at Southern Farm Bureau to a friend.
Net Promoter Score
-18
NPS Score
| 39% | Promoters |
|---|---|
| 4% | Passive |
| 57% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 31% | Promoters |
|---|---|
| 15% | Passive |
| 54% | Detractors |
