-100
NPS
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Sundance
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About Sundance's Brand
Famed actor, director, and visionary of independent filmmaking, Robert Redford founded Sundance Catalog in 1989 to promote the works of artists and craftspeople from across the country and around the world. From a small operation run out of the attic of the old Sundance Village firehouse, Sundance has rapidly grown to become one of America’s preeminent lifestyle specialty retailers. Offering a thoughtfully curated mix of unique, premium-quality women’s and men’s apparel and footwear, jewelry, accessories, art and home décor across its omni-channel platform, Sundance elevates the traditions of authentic American heritage into a classic and creative style. Sundance headquarters are located in Salt Lake City, UT and several retail stores are located across the country.
Brand at a Glance
60%
Customer Loyalty
1.8/5
Product Quality
2.2/5
Pricing
1.7/5
Customer Service
Sundance NPS
Sundance's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Sundance's customers would recommend using the product based on a scale of -100 to 100.
Sundance Overall NPS
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
Sundance NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2025 -100 | Apr 2025 | -100 |
May 2025 -100 | May 2025 | -100 |
Aug 2025 -100 | Aug 2025 | -100 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sundance Customer Loyalty
60%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of Sundance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Sundance Product Quality
1.8/5
Sundance has an overall Product Quality score of 1.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Sundance's overall Product Quality score rated by its users and customers.
Sundance Product Information
Sundance’s product quality score is a 1.8 out of 5 as rated by its users and customers.
- Company Size
- 501-1,000 Employees
Industry
Retail
Sundance Pricing
Sundance ROI & Value For Money
2.2/5
Sundance has a value for money and ROI score of 2.2 out of 5 stars rated by its users and customers.
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Sundance Customer Satisfaction (CSAT)
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
80%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Sundance Customer Service
1.7/5
Sundance has an overall Customer Service score of 1.7 out of 5 stars rated by its users and customers.
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About Sundance's Customer Service
Address
3865 W 2400 S, Salt Lake City, UT 84120
Website
https://www.sundancecatalog.com/
Sundance's Social Links
Sundance as an Employer
4.2/5
Sundance has a 4.2/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
Sundance scored a -100 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Sundance would recommend the brand to a friend. ENPS measures how likely Sundance employees would recommend working at Sundance to a friend.
Net Promoter Score
-100
NPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
Employee Net Promoter Score
20
eNPS Score
| 60% | Promoters |
|---|---|
| 0% | Passive |
| 40% | Detractors |
