-8
NPS
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Supermarket
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About Supermarket's Brand
Supermarket News is a trade magazine that provides news, insights, and information for food-retail and grocery professionals.
Brand at a Glance
87%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
Supermarket NPS
Supermarket's Net Promoter Score (NPS) is a -8 with 39% Promoters, 14% Passives, and 47% Detractors. Net Promoter Score tracks whether Supermarket's customers would recommend using the product based on a scale of -100 to 100.
Supermarket Overall NPS
| 39% | Promoters |
|---|---|
| 14% | Passives |
| 47% | Detractors |
Supermarket NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2022 -20 | Jan 2022 | -20 |
Mar 2022 -25 | Mar 2022 | -25 |
May 2022 -34 | May 2022 | -34 |
Jul 2022 -27 | Jul 2022 | -27 |
Oct 2022 -28 | Oct 2022 | -28 |
Nov 2022 -32 | Nov 2022 | -32 |
Jan 2023 -29 | Jan 2023 | -29 |
May 2023 -28 | May 2023 | -28 |
Feb 2024 -23 | Feb 2024 | -23 |
Mar 2024 -16 | Mar 2024 | -16 |
May 2024 -11 | May 2024 | -11 |
May 2026 -10 | May 2026 | -10 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Supermarket NPS by Gender
Male customers rated Supermarket's NPS 68 points higher than Female customers.
Male
34
Supermarket's NPS was rated 34 by Male customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Female
-34
Supermarket's NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Supermarket NPS by Ethnicity
Supermarket's NPS was rated 34 points by African American/Black customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 34 | African American/Black | 34 |
Supermarket NPS by Age
Supermarket's NPS was rated 34 points by customers ages 26-30 on Comparably.
Supermarket NPS by Usage
Supermarket's NPS was rated -34 points by customers who have used Supermarket's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
Supermarket Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Supermarket users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Supermarket Customer Loyalty Score by Gender
Male customers rated Supermarket's Customer Loyalty score 30% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Supermarket.
Male
100%
Yes
Female
70%
Yes
Supermarket Customer Loyalty Score by Ethnicity
Supermarket's Customer Loyalty score was rated 70% by African American/Black customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Supermarket.
70
out of 100
African American/Black
Supermarket Customer Loyalty Score by Age
Supermarket's Customer Loyalty score was rated 100% by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Supermarket.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
Supermarket Customer Loyalty Score by Usage
Supermarket's Customer Loyalty score was rated 100% by customers who have used Supermarket's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Supermarket Product Quality
3.9/5
Supermarket has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Supermarket Product Information
Supermarket’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://supermarketnews.com/
- Company Size
- 501-1,000 Employees
Quick Insights into Supermarket Product Quality
Supermarket's Product Quality score was rated highest by customers ages 26-30, and rated lowest by Female customers.
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Ranked Supermarket Product Quality the Highest
Ranked Supermarket Product Quality the Lowest
Supermarket Product Quality Score by Gender
Male customers rated Supermarket's Product Quality score 0.8 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Supermarket.
Male
4.6/5
Female
3.8/5
Supermarket Product Quality Score by Ethnicity
Supermarket's Product Quality score was rated 4.6 stars by African American/Black customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Supermarket.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.6 | African American/Black | 4.6 |
Supermarket Product Quality Score by Age
Supermarket's Product Quality score was rated 4.6 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Supermarket.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.6 | 26-30 | 4.6 |
Supermarket Product Quality Score by Usage
Supermarket's Product Quality score was rated 3.8 stars by customers who have used Supermarket's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Supermarket Pricing
Supermarket ROI & Value For Money
3.7/5
Supermarket has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into Supermarket ROI
Supermarket's ROI score was rated highest by customers ages 26-30, and rated lowest by Male customers.
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Ranked Supermarket ROI the Highest
Ranked Supermarket ROI the Lowest
Supermarket ROI Score by Gender
Supermarket's ROI score was rated 4.1 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Supermarket.
Male
4.1/5
Female
4.1/5
Supermarket ROI Score by Ethnicity
Supermarket's ROI score was rated 4.1 stars by African American/Black customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Supermarket.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.1 | African American/Black | 4.1 |
Supermarket ROI Score by Age
Supermarket's ROI score was rated 4.1 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Supermarket.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.1 | 26-30 | 4.1 |
Supermarket ROI Score by Usage
Supermarket's ROI score was rated 4.1 stars by customers who have used Supermarket's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Supermarket Customer Satisfaction (CSAT)
Supermarket Customer Satisfaction (CSAT) Score
84 / 100
Supermarket has an overall Customer Satisfaction score of 84 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
47%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Supermarket Customer Satisfaction
Supermarket's Customer Satisfaction score was rated highest by African American/Black customers.
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Ranked Supermarket Customer Satisfaction the Highest
Supermarket Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
Supermarket's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Supermarket.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Supermarket Customer Service
3.8/5
Supermarket has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Supermarket's Customer Service
Address
New York City, NY
Website
http://supermarketnews.com/
Quick Insights into Supermarket Customer Service
Supermarket's Customer Service score was rated highest by African American/Black customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Supermarket's Customer Service score.
Ranked Supermarket Customer Service the Highest
Ranked Supermarket Customer Service the Lowest
Supermarket Customer Service Score by Gender
Male customers rated Supermarket's Customer Service score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Supermarket.
Male
4.1/5
Female
4/5
Supermarket Customer Service Score by Ethnicity
Supermarket's Customer Service score was rated 4.1 stars by African American/Black customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Supermarket.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 4.1 | African American/Black | 4.1 |
Supermarket Customer Service Score by Age
Supermarket's Customer Service score was rated 4 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Supermarket.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4 | 26-30 | 4 |
Supermarket Customer Service Score by Usage
Supermarket's Customer Service score was rated 4 stars by customers who have used Supermarket's products/services for Less than 1 Year.
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Supermarket as an Employer
4.5/5
Supermarket has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Supermarket scored a -8 for Net Promoter Score and a 31 for Employee Net Promoter Score. NPS gauges how likely a customer of Supermarket would recommend the brand to a friend. ENPS measures how likely Supermarket employees would recommend working at Supermarket to a friend.
Net Promoter Score
-8
NPS Score
| 39% | Promoters |
|---|---|
| 14% | Passive |
| 47% | Detractors |
Employee Net Promoter Score
31
eNPS Score
| 60% | Promoters |
|---|---|
| 11% | Passive |
| 29% | Detractors |
