TechTarget Mission, Vision & Values
TechTarget Mission Statement
From the beginning, we’ve recognized that enterprise tech buyers need definitive guidance and insight when researching purchases. Written specifically for them, TechTarget’s problem-solving content achieves first-page ranking in organic search across more than 10,000 specific topics. Our readership’s editorial and marketing consumption patterns provide us unique insights into their needs and behaviors. Through nearly two decades of optimization, we’ve perfected ways of strengthening their interest and influencing their actions. Every day, we keep our finger on the pulse of what’s happening in your target market, what’s working for marketers and how we can better assist you in reaching your goals.
TechTarget Vision Statement
Some organizations provide one or the other, and some provide a single message that combines elements of both. Strictly speaking, both messages communicate the organization's values and purpose but a mission statement focuses on current operations and a vision statement on the future.
TechTarget Values
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TechTarget Employee Alignment
Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
