
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.
To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver: People: Inspiring each other to be the best we can be by providing a great place to work Portfolio: Offering the world a portfolio of drinks brands that anticipate and satisfy people's desires and needs Partners: Nurturing a winning network of partners and building mutual loyalty Planet: Being a responsible global citizen that makes a difference by helping to build and support sustainable communities Profit: Maximising long-term return to shareholders, while being mindful of our overall responsibilities Productivity: Being a highly effective, lean and fast-moving organisation.
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The Coca-Cola Company's mission, vision & values motivate 47% of The Coca-Cola Company employees. Besides getting paid, the “company mission” is the most important thing about their work for 9% of employees at The Coca-Cola Company. 11% of employees say that the main reason they stay at The Coca-Cola Company is because of the The Coca-Cola Company company mission. When asked to whom they feel the most loyal at work, 7% of employees said The Coca-Cola Company's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.