The Paper Store NPS & Customer Reviews | Comparably
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The Paper Store
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About The Paper Store's Brand

The Paper Store is the largest family owned and operated chain of Specialty Gift Stores.

Brand at a Glance

82%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.9/5
Customer Service

The Paper Store NPS

The Paper Store's Net Promoter Score (NPS) is a 23 with 56% Promoters, 11% Passives, and 33% Detractors. Net Promoter Score tracks whether The Paper Store's customers would recommend using the product based on a scale of -100 to 100.

The Paper Store Overall NPS

23
NPS
56%Promoters
11%Passives
33%Detractors
The Paper Store Overall NPS

The Paper Store NPS Trend

-100
-50
0
50
100
Oct 2023
17
Oct 202317
Nov 2023
22
Nov 202322
Dec 2023
6
Dec 20236
Feb 2024
13
Feb 202413
Apr 2024
22
Apr 202422
May 2024
15
May 202415
Jun 2024
20
Jun 202420
Jul 2024
24
Jul 202424
Oct 2024
33
Oct 202433
Nov 2024
28
Nov 202428
Feb 2025
22
Feb 202522
Jun 2025
22
Jun 202522

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

The Paper Store NPS by Gender

The Paper Store's NPS was rated -14 by Female customers on Comparably.

Female

-14

The Paper Store's NPS was rated -14 by Female customers on Comparably.

43%
Promoters
0%
Passives
57%
Detractors

Male

N/A

The Paper Store's NPS is not yet rated by Male customers.

0%
Promoters
0%
Passives
0%
Detractors

The Paper Store NPS by Ethnicity

The Paper Store's NPS was rated -12 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
-12
Caucasian-12

The Paper Store NPS by Age

The Paper Store's NPS was rated 20 points by customers ages 66+ on Comparably.

0
20
40
60
80
100
Promoters
60%
Passives
0%
Detractors
40%
66+60%0%40%

The Paper Store NPS by Usage

The Paper Store's NPS was rated the highest by customers who have used The Paper Store's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
2 to 5 Years
34
2 to 5 Years34
Over 10 Years
-50
Over 10 Years-50

The Paper Store Customer Reviews

Out of the 2 The Paper Store customer reviews 2 were positive and 0 were constructive. The Paper Store customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Have a genuine interest the customer having an outstanding service.
What do you value most about this brand?
I love the paper store!

The Paper Store Customer Loyalty

82%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

82% of The Paper Store users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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82
82%
18
18%
The Paper Store Customer Loyalty

The Paper Store Customer Loyalty Score by Gender

The Paper Store's Customer Loyalty score was rated 87 by Female customers on Comparably.

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Female
87%
Yes
Male
N/A
Yes

The Paper Store Customer Loyalty Score by Ethnicity

The Paper Store's Customer Loyalty score was rated 80% by Caucasian customers on Comparably.

% who answered "Yes"

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80
out of 100
Caucasian

The Paper Store Customer Loyalty Score by Age

The Paper Store's Customer Loyalty score was rated 100% by customers ages 66+ on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of The Paper Store.
0
20%
40%
60%
80%
100%
66+
100%
66+100%

The Paper Store Customer Loyalty Score by Usage

The Paper Store's Customer Loyalty score was rated the highest by customers who have used The Paper Store's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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2 to 5 Years
70%
Over 10 Years
100%

The Paper Store Product Quality

3.9/5

The Paper Store has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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The Paper Store Product Information

The Paper Store’s product quality score is a 3.9 out of 5 as rated by its users and customers.

Website
http://www.thepaperstore.com/
Company Size
1,001-5,000 Employees

Industry

Tech
Ecommerce and Marketplaces
Marketplaces

Quick Insights into The Paper Store Product Quality

The Paper Store's Product Quality score was rated highest by customers who have used The Paper Store's products/services for 2 to 5 Years, and rated lowest by customers who have used The Paper Store's products/services for Over 10 Years.

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Ranked The Paper Store Product Quality the Highest

2 to 5 Years
4.1
66+
4.1
Female
3.8

Ranked The Paper Store Product Quality the Lowest

Over 10 Years
3.6

The Paper Store Product Quality Score by Gender

The Paper Store's Product Quality score was rated 3.8 by Female customers on Comparably.

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Female

3.8/5

Male

N/A

The Paper Store Product Quality Score by Ethnicity

The Paper Store's Product Quality score was rated 3.7 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of The Paper Store.
0
1
2
3
4
5
Caucasian
3.7
Caucasian3.7

The Paper Store Product Quality Score by Age

The Paper Store's Product Quality score was rated 4.1 stars by customers ages 66+ on Comparably.

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0
1
2
3
4
5
66+
4.1
66+4.1

The Paper Store Product Quality Score by Usage

The Paper Store's Product Quality score was rated the highest by customers who have used The Paper Store's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years
4.1
Over 10 Years
3.6

The Paper Store Pricing

The Paper Store ROI & Value For Money

3.6/5

The Paper Store has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Quick Insights into The Paper Store ROI

The Paper Store's ROI score was rated highest by customers ages 66+, and rated lowest by customers who have used The Paper Store's products/services for Over 10 Years.

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Ranked The Paper Store ROI the Highest

66+
3.9
2 to 5 Years
3.5
Caucasian
3.1

Ranked The Paper Store ROI the Lowest

Over 10 Years
2.7

The Paper Store ROI Score by Gender

The Paper Store's ROI score was rated 3 by Female customers on Comparably.

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Female

3/5

Male

N/A

The Paper Store ROI Score by Ethnicity

The Paper Store's ROI score was rated 3.1 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of The Paper Store.
0
1
2
3
4
5
Caucasian
3.1
Caucasian3.1

The Paper Store ROI Score by Age

The Paper Store's ROI score was rated 3.9 stars by customers ages 66+ on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Age data of The Paper Store.
0
1
2
3
4
5
66+
3.9
66+3.9

The Paper Store ROI Score by Usage

The Paper Store's ROI score was rated the highest by customers who have used The Paper Store's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years
3.5
Over 10 Years
2.7

The Paper Store Customer Satisfaction (CSAT)

The Paper Store Customer Satisfaction (CSAT) Score

61 / 100

The Paper Store has an overall Customer Satisfaction score of 61 rated by its users and customers.

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Very Satisfied48%
Satisfied13%
Neither Satisfied nor Dissatisfied0%
Dissatisfied30%
Very Dissatisfied9%
Very Satisfied
48%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
30%
Very Dissatisfied
9%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into The Paper Store Customer Satisfaction

The Paper Store's Customer Satisfaction score was rated highest by customers who have used The Paper Store's products/services for 2 to 5 Years, and rated lowest by customers who have used The Paper Store's products/services for Over 10 Years.

Sign Up to unlock insights into how customers have ranked The Paper Store's Customer Satisfaction.

Ranked The Paper Store Customer Satisfaction the Highest

2 to 5 Years
67%
66+
60%
Caucasian
44%

Ranked The Paper Store Customer Satisfaction the Lowest

Over 10 Years
25%

The Paper Store Customer Satisfaction Score by Gender

The Paper Store's Customer Satisfaction score was rated 43 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of The Paper Store.
43 / 100
Female
Very Satisfied
43%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
57%
Very Dissatisfied
0%

The Paper Store Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

The Paper Store's Customer Satisfaction (CSAT) score was rated 44% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of The Paper Store.
44 / 100
Very Satisfied44%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied56%
Very Dissatisfied0%
Very Satisfied
44%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
56%
Very Dissatisfied
0%

The Paper Store Customer Satisfaction Score by Age

The Paper Store's Customer Satisfaction score was rated 60 points by customers ages 66+ on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of The Paper Store.
0
20
40
60
80
100
66+ CSAT Score
60%
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
40%
Very Dissatisfied
0%
66+60%

The Paper Store Customer Satisfaction Score by Usage

The Paper Store's Customer Satisfaction score was rated the highest by customers who have used The Paper Store's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years
67
Over 10 Years
25

The Paper Store Customer Service

3.9/5

The Paper Store has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About The Paper Store's Customer Service

Address

Acton, MA


Website

http://www.thepaperstore.com/


Phone Number

(978) 263-2466

Quick Insights into The Paper Store Customer Service

The Paper Store's Customer Service score was rated highest by customers who have used The Paper Store's products/services for 2 to 5 Years, and rated lowest by customers who have used The Paper Store's products/services for Over 10 Years.

Sign Up to unlock insights into how customers have ranked The Paper Store's Customer Service score.

Ranked The Paper Store Customer Service the Highest

2 to 5 Years
4
66+
3.9
Female
3.3

Ranked The Paper Store Customer Service the Lowest

Over 10 Years
2.7

The Paper Store Customer Service Score by Gender

The Paper Store's Customer Service score was rated 3.3 by Female customers on Comparably.

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Female

3.3/5

Male

N/A

The Paper Store Customer Service Score by Ethnicity

The Paper Store's Customer Service score was rated 3.2 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Paper Store.
0
20
40
60
80
100
Caucasian
3.2
Caucasian3.2

The Paper Store Customer Service Score by Age

The Paper Store's Customer Service score was rated 3.9 stars by customers ages 66+ on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of The Paper Store.
0
20
40
60
80
100
66+
3.9
66+3.9

The Paper Store Customer Service Score by Usage

The Paper Store's Customer Service score was rated the highest by customers who have used The Paper Store's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years
4
Over 10 Years
2.7

The Paper Store as an Employer

2.6/5

The Paper Store has a 2.6/5 stars for its overall company culture rated by their employees

  The Paper Store CEO
bottom
30%
CEO of The Paper Store

In the Bottom 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

The Paper Store scored a 23 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of The Paper Store would recommend the brand to a friend. ENPS measures how likely The Paper Store employees would recommend working at The Paper Store to a friend.

Net Promoter Score

23
NPS Score
56%Promoters
11%Passive
33%Detractors

Employee Net Promoter Score

-19
eNPS Score
31%Promoters
19%Passive
50%Detractors

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