

The Paper Store is the largest family owned and operated chain of Specialty Gift Stores.
The Paper Store's Net Promoter Score (NPS) is a 23 with 56% Promoters, 11% Passives, and 33% Detractors. Net Promoter Score tracks whether The Paper Store's customers would recommend using the product based on a scale of -100 to 100.
| 56% | Promoters |
|---|---|
| 11% | Passives |
| 33% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2023 17 | Oct 2023 | 17 |
Nov 2023 22 | Nov 2023 | 22 |
Dec 2023 6 | Dec 2023 | 6 |
Feb 2024 13 | Feb 2024 | 13 |
Apr 2024 22 | Apr 2024 | 22 |
May 2024 15 | May 2024 | 15 |
Jun 2024 20 | Jun 2024 | 20 |
Jul 2024 24 | Jul 2024 | 24 |
Oct 2024 33 | Oct 2024 | 33 |
Nov 2024 28 | Nov 2024 | 28 |
Feb 2025 22 | Feb 2025 | 22 |
Jun 2025 22 | Jun 2025 | 22 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Paper Store's NPS was rated -14 by Female customers on Comparably.
The Paper Store's NPS was rated -14 by Female customers on Comparably.
The Paper Store's NPS is not yet rated by Male customers.
The Paper Store's NPS was rated -12 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -12 | Caucasian | -12 |
The Paper Store's NPS was rated 20 points by customers ages 66+ on Comparably.
The Paper Store's NPS was rated the highest by customers who have used The Paper Store's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 34 | 2 to 5 Years | 34 |
Over 10 Years -50 | Over 10 Years | -50 |
Out of the 2 The Paper Store customer reviews 2 were positive and 0 were constructive. The Paper Store customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of The Paper Store users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The Paper Store's Customer Loyalty score was rated 87 by Female customers on Comparably.
The Paper Store's Customer Loyalty score was rated 80% by Caucasian customers on Comparably.
% who answered "Yes"
The Paper Store's Customer Loyalty score was rated 100% by customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
66+ 100% | 66+ | 100% |
The Paper Store's Customer Loyalty score was rated the highest by customers who have used The Paper Store's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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The Paper Store has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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The Paper Store’s product quality score is a 3.9 out of 5 as rated by its users and customers.
The Paper Store's Product Quality score was rated highest by customers who have used The Paper Store's products/services for 2 to 5 Years, and rated lowest by customers who have used The Paper Store's products/services for Over 10 Years.
The Paper Store's Product Quality score was rated 3.8 by Female customers on Comparably.
The Paper Store's Product Quality score was rated 3.7 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
The Paper Store's Product Quality score was rated 4.1 stars by customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
66+ 4.1 | 66+ | 4.1 |
The Paper Store's Product Quality score was rated the highest by customers who have used The Paper Store's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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The Paper Store has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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The Paper Store's ROI score was rated highest by customers ages 66+, and rated lowest by customers who have used The Paper Store's products/services for Over 10 Years.
The Paper Store's ROI score was rated 3 by Female customers on Comparably.
The Paper Store's ROI score was rated 3.1 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
The Paper Store's ROI score was rated 3.9 stars by customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
66+ 3.9 | 66+ | 3.9 |
The Paper Store's ROI score was rated the highest by customers who have used The Paper Store's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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The Paper Store has an overall Customer Satisfaction score of 61 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
The Paper Store's Customer Satisfaction score was rated highest by customers who have used The Paper Store's products/services for 2 to 5 Years, and rated lowest by customers who have used The Paper Store's products/services for Over 10 Years.
The Paper Store's Customer Satisfaction score was rated 43 by Female customers on Comparably.
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 57% | |
Very Dissatisfied | 0% |
The Paper Store's Customer Satisfaction (CSAT) score was rated 44% according to Caucasian users and customers.
The Paper Store's Customer Satisfaction score was rated 60 points by customers ages 66+ on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 60% |
The Paper Store's Customer Satisfaction score was rated the highest by customers who have used The Paper Store's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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The Paper Store has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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Acton, MA
http://www.thepaperstore.com/
(978) 263-2466
The Paper Store's Customer Service score was rated highest by customers who have used The Paper Store's products/services for 2 to 5 Years, and rated lowest by customers who have used The Paper Store's products/services for Over 10 Years.
The Paper Store's Customer Service score was rated 3.3 by Female customers on Comparably.
The Paper Store's Customer Service score was rated 3.2 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
The Paper Store's Customer Service score was rated 3.9 stars by customers ages 66+ on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 3.9 | 66+ | 3.9 |
The Paper Store's Customer Service score was rated the highest by customers who have used The Paper Store's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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The Paper Store has a 2.6/5 stars for its overall company culture rated by their employees

The Paper Store scored a 23 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of The Paper Store would recommend the brand to a friend. ENPS measures how likely The Paper Store employees would recommend working at The Paper Store to a friend.
| 56% | Promoters |
|---|---|
| 11% | Passive |
| 33% | Detractors |
| 31% | Promoters |
|---|---|
| 19% | Passive |
| 50% | Detractors |