60
NPS
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The Richards Group
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About The Richards Group's Brand
We’re a branding agency. We exist for one reason: to endear brands to people.
Brand at a Glance
100%
Customer Loyalty
4/5
Product Quality
4.2/5
Pricing
4/5
Customer Service
The Richards Group NPS
The Richards Group's Net Promoter Score (NPS) is a 60 with 80% Promoters, 0% Passives, and 20% Detractors. Net Promoter Score tracks whether The Richards Group's customers would recommend using the product based on a scale of -100 to 100.
The Richards Group Overall NPS
| 80% | Promoters |
|---|---|
| 0% | Passives |
| 20% | Detractors |
The Richards Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 100 | Jan 2021 | 100 |
Jan 2023 100 | Jan 2023 | 100 |
Jul 2023 100 | Jul 2023 | 100 |
Jan 2024 100 | Jan 2024 | 100 |
Mar 2025 60 | Mar 2025 | 60 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Richards Group Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of The Richards Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The Richards Group Product Quality
4/5
The Richards Group has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock The Richards Group's overall Product Quality score rated by its users and customers.
The Richards Group Product Information
The Richards Group’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://richards.com
- Company Size
- 501-1,000 Employees
Industry
Marketing, Advertising and Research
The Richards Group Pricing
The Richards Group ROI & Value For Money
4.2/5
The Richards Group has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock The Richards Group's overall ROI score rated by its users and customers.
The Richards Group Customer Satisfaction (CSAT)
The Richards Group Customer Satisfaction (CSAT) Score
100 / 100
The Richards Group has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
The Richards Group Customer Service
4/5
The Richards Group has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock The Richards Group's overall Customer Service score rated by its users and customers.
About The Richards Group's Customer Service
Address
2801 N Central Expy, Suite 100, Dallas, TX 75204
Website
http://richards.com
Phone Number
(214) 891-5700
The Richards Group's Social Links
The Richards Group as an Employer
4.3/5
The Richards Group has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
The Richards Group scored a 60 for Net Promoter Score and a 21 for Employee Net Promoter Score. NPS gauges how likely a customer of The Richards Group would recommend the brand to a friend. ENPS measures how likely The Richards Group employees would recommend working at The Richards Group to a friend.
Net Promoter Score
60
NPS Score
| 80% | Promoters |
|---|---|
| 0% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
21
eNPS Score
| 57% | Promoters |
|---|---|
| 7% | Passive |
| 36% | Detractors |
