-16
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
The Second City
Marketing or Exec? Claim Your Free Account
About The Second City's Brand
The Second City, the world’s leading comedy theatre and school of improvisation.
Brand at a Glance
69%
Customer Loyalty
3.5/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service
The Second City NPS
The Second City's Net Promoter Score (NPS) is a -16 with 42% Promoters, 0% Passives, and 58% Detractors. Net Promoter Score tracks whether The Second City's customers would recommend using the product based on a scale of -100 to 100.
The Second City Overall NPS
| 42% | Promoters |
|---|---|
| 0% | Passives |
| 58% | Detractors |
The Second City NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2022 100 | Aug 2022 | 100 |
Feb 2023 0 | Feb 2023 | 0 |
Mar 2023 20 | Mar 2023 | 20 |
Jan 2024 33 | Jan 2024 | 33 |
Mar 2024 43 | Mar 2024 | 43 |
Apr 2024 25 | Apr 2024 | 25 |
Dec 2024 11 | Dec 2024 | 11 |
Feb 2025 -9 | Feb 2025 | -9 |
Apr 2025 -17 | Apr 2025 | -17 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Second City NPS by Gender
The Second City's NPS was rated -34 by Male customers on Comparably.
Male
-34
The Second City's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
N/A
The Second City's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
The Second City NPS by Ethnicity
The Second City's NPS was rated -50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
The Second City Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of The Second City users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The Second City Customer Loyalty Score by Gender
The Second City's Customer Loyalty score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of The Second City.
Male
100%
Yes
Female
N/A
Yes
The Second City Customer Loyalty Score by Ethnicity
The Second City's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The Second City.
100
out of 100
Caucasian
The Second City Product Quality
3.5/5
The Second City has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock The Second City's overall Product Quality score rated by its users and customers.
The Second City Product Information
The Second City’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://www.secondcity.com/
- Company Size
- 201-500 Employees
Industry
Tech
Media
Sports & Entertainment
Quick Insights into The Second City Product Quality
The Second City's Product Quality score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked The Second City's Product Quality.
Ranked The Second City Product Quality the Highest
The Second City Product Quality Score by Gender
The Second City's Product Quality score was rated 3.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of The Second City.
Male
3.5/5
Female
N/A
The Second City Product Quality Score by Ethnicity
The Second City's Product Quality score was rated 3.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of The Second City.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
The Second City Pricing
The Second City ROI & Value For Money
3.3/5
The Second City has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock The Second City's overall ROI score rated by its users and customers.
Quick Insights into The Second City ROI
The Second City's ROI score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked The Second City's ROI score.
Ranked The Second City ROI the Highest
The Second City ROI Score by Gender
The Second City's ROI score was rated 2.6 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of The Second City.
Male
2.6/5
Female
N/A
The Second City ROI Score by Ethnicity
The Second City's ROI score was rated 3.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of The Second City.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
The Second City Customer Satisfaction (CSAT)
The Second City Customer Satisfaction (CSAT) Score
67 / 100
The Second City has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
11%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Second City Customer Satisfaction
The Second City's Customer Satisfaction score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked The Second City's Customer Satisfaction.
Ranked The Second City Customer Satisfaction the Highest
The Second City Customer Satisfaction Score by Gender
The Second City's Customer Satisfaction score was rated 67 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of The Second City.
67 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
The Second City Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Second City's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of The Second City.
75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
The Second City Customer Service
3.4/5
The Second City has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock The Second City's overall Customer Service score rated by its users and customers.
About The Second City's Customer Service
Address
1616 N Wells St, Chicago, IL
Website
http://www.secondcity.com/
Phone Number
(312) 337-3992
Quick Insights into The Second City Customer Service
The Second City's Customer Service score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked The Second City's Customer Service score.
Ranked The Second City Customer Service the Highest
The Second City Customer Service Score by Gender
The Second City's Customer Service score was rated 3.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of The Second City.
Male
3.5/5
Female
N/A
The Second City Customer Service Score by Ethnicity
The Second City's Customer Service score was rated 3.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Second City.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
The Second City as an Employer
2.4/5
The Second City has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
The Second City scored a -16 for Net Promoter Score and a -51 for Employee Net Promoter Score. NPS gauges how likely a customer of The Second City would recommend the brand to a friend. ENPS measures how likely The Second City employees would recommend working at The Second City to a friend.
Net Promoter Score
-16
NPS Score
| 42% | Promoters |
|---|---|
| 0% | Passive |
| 58% | Detractors |
Employee Net Promoter Score
-51
eNPS Score
| 16% | Promoters |
|---|---|
| 17% | Passive |
| 67% | Detractors |
