Executive Bio
Mr. Bruce Gersh serves as Managing Director and Global Head of Media & Entertainment for Los Angeles at Allison & Partners, Inc. Mr. Gersh served as Senior Vice President of Strategy & Business Development at Time Inc. since January 5, 2016. He served as executive vice president and head of digital, strategy and branded entertainment at ITV Studios America, where he was responsible for brand development and strategic revenue partnerships, including merchandise licensing, publishing, music, integrated marketing and sales integrations. He is an Emmy-Award winning media executive with over 20 years of experience across a broad range of platforms and genres. A seasoned and highly effective leader, entrepreneur and team builder, he has established a reputation as a champion for creative talent, and collaborator to writers and producers. Prior to Allison+Partners, he co-founded FishBowl Worldwide Media. He served as President and Chief Executive Officer, responsible for setting and executing FishBowl Worldwide Media's vision, strategy, as well as overseeing creative, production, marketing, brand management and finance. Mr. Gersh served as Senior Vice President of Strategy and Operations, Intellectual Property at the William Morris Agency (WMA) where he worked with clients to develop new and innovative business opportunities. Before WMA, he spent eight years at Disney-ABC, served as Senior Vice President of Business Development, Disney-ABC Television Group. He was responsible for all traditional and digital media business development opportunities across ABC Daytime, ABC Primetime, ABC Studios, ABC News, Soapnet and ABC Family. Mr. Gersh began his career at Arthur Andersen as an accountant. He graduated from CSUN with a degree in business administration, accounting theory and practice.