56
NPS
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Brand Page
TRA
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About TRA's Brand
TRA, a marketing research company, offers a platform that matches the ads that people receive with the products people actually buy.
Brand at a Glance
85%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
3.7/5
Customer Service
TRA NPS
TRA's Net Promoter Score (NPS) is a 56 with 78% Promoters, 0% Passives, and 22% Detractors. Net Promoter Score tracks whether TRA's customers would recommend using the product based on a scale of -100 to 100.
TRA Overall NPS
| 78% | Promoters |
|---|---|
| 0% | Passives |
| 22% | Detractors |
TRA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 100 | Jan 2021 | 100 |
May 2021 100 | May 2021 | 100 |
Jan 2022 100 | Jan 2022 | 100 |
Mar 2022 50 | Mar 2022 | 50 |
Apr 2022 43 | Apr 2022 | 43 |
Sep 2023 50 | Sep 2023 | 50 |
Jan 2024 55 | Jan 2024 | 55 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
TRA Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of TRA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
TRA Product Quality
4.1/5
TRA has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock TRA's overall Product Quality score rated by its users and customers.
TRA Product Information
TRA’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- http://www.traglobal.com
- Company Size
- 501-1,000 Employees
Industry
Tech
AdTech
Business Services
TRA Pricing
TRA ROI & Value For Money
4/5
TRA has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock TRA's overall ROI score rated by its users and customers.
TRA Customer Satisfaction (CSAT)
TRA Customer Satisfaction (CSAT) Score
100 / 100
TRA has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
57%
Satisfied
43%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
TRA Customer Service
3.7/5
TRA has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock TRA's overall Customer Service score rated by its users and customers.
About TRA's Customer Service
Address
52 Vanderbilt Avenue, 17th Floor, New York City, NY
Website
http://www.traglobal.com
Phone Number
212-286-7810
TRA as an Employer
3.9/5
TRA has a 3.9/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
TRA scored a 56 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of TRA would recommend the brand to a friend. ENPS measures how likely TRA employees would recommend working at TRA to a friend.
Net Promoter Score
56
NPS Score
| 78% | Promoters |
|---|---|
| 0% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
-7
eNPS Score
| 40% | Promoters |
|---|---|
| 13% | Passive |
| 47% | Detractors |
