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True North Claimed Company
To prudently invest and build world–class businesses that generate consistent top decile returns.
To be thought leaders who develop new business constructs and set the highest standards for governance and business ethics. read more
True North Company Culture
True North Culture
This score is derived from employee ratings & reviews2.9/5
True North's Overall Culture is rated C-
Top Rated Culture Dimensions
Office Culture
BLeadership
CCEO Rating
C-Executive Team
C-Meetings
C-True North CEO
Bottom 35%Bottom 35% of Similar Size Companies on Comparably
Duane Smith
67 /100
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Diversity at True North
N/A
Share Your Opinion
Anonymously Rate Your Experience & Make Work BetterWomen at True North
N/A
Share Your Opinion
Anonymously Rate Your Experience & Make Work BetterTrue North eNPS
Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"Bottom 30%Bottom 30% of Similar Size Companies on Comparably
Recommend to a Friend?
-20
True North employees are -20% more likely to recommend True North as a great place to work
| 20% | Promoters |
|---|---|
| 40% | Passives |
| 40% | Detractors |
Working at True North
Working at True North is rated below average by 19 employees, across various culture dimensions. True North employees rate Office Culture highest among all categories, and think that Perks And Benefits and Work Culture have the most room for improvement, putting True North’s culture in the Bottom 30% compared to similar sized companies on Comparably. See below in detail how working at True North was rated by employees.
Overall Company Culture at True North
C-
Overall Company Culture at True North is rated C-
Last updated months ago
Bottom
30%
True North ranks in the Bottom 30% of other companies on Comparably with 11-50 Employees for Overall Company Culture Score
Share Your Opinion
Anonymously Rate Your Experience & Make Work BetterTrue North Employee Reviews
Out of 20 True North employee reviews, 69% were positive. The remaining 31% were constructive reviews with the goal of helping True North improve their work culture.
| Positive Reviews | 69% |
|---|---|
| Constructive Feedback | 31% |
Positive Reviews From True North Employees
- What is the best part about your compensation package?Salary and bonus program are very competitive.
- What do you like best about the leadership team?They are accessible and tesponsive.
- What do you like best about the leadership team?They worked hard and care
Constructive Feedback From True North Employees
- What's going wrong and how can it be improved?Too many bosses running the show
- What does the leadership team need to get better at?Interacting with various level employees not just higher up ones.
- Why do you feel undervalued and what would make you feel better about your compensation?Pay rate was not the greatest and insurance caused significant cost to employees with copays. Insurance took forever to pay claims.
True North Company Information
True North Mission, Vision & Values
True North Mission Statement
To prudently invest and build world–class businesses that generate consistent top decile returns. To be thought leaders who develop new business constructs and set the highest standards for governance and business ethics.
True North Vision Statement
To become a role model for partnering and building valuable, enduring and socially responsible businesses to generate immense value for stakeholders.
True North Values
- True North Values Chart A comprehensive values chart is derived from the 3 primary values.
- The Right Way To Build A Business Purpose & focus Sharply define goals and give single-minded attention to achieving them.
- Excellence Commit to exceed the legitimate expectations of all stakeholders.
- Speed & simplicity Ensure a quick and smart delivery by leveraging best in class technology.
- The Right Way To Conduct Business Uncompromising integrity Uphold high standards of ethical behavior and business conduct.
- Transparent dealings & building relationships Make straightforward deals and develop long-term associations.
- Mindfulness of the environment & society Be sensitive to the environment and the communities in which we live.
- The Right Way To Partner In Business Respect Treat all with consideration and regard.
- Believe people are fair in their conduct Take each situation at face value, while assessing it astutely
| Headquarter | United States of America |
|---|---|
| Website | truenorthinc.com |
True North Competitors
True North competitors include Universal Avionics Systems Corporation. True North ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how True North compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
Culture Video
True North Employees
19 employees at True North have reviewed True North across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 19 True North employees give their leadership a grade of C, or Bottom 40% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at True North are not very pleased with their total compensation at True North, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at True North are generally satisfied with their team. 19 Participants grade the quality of their coworkers a D+. The majority believe the meetings at True North are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at True North believe the environment at True North is positive. Most Participants believe the pace of work at True North is moderate. About 50% of the employees at True North work 8 hours or less.
Overall, the employees at True North are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.
Joining True North - Employee Onboarding
The prevailing opinion from employees about joining True North is that the company was prepared on their first day. True North employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
True North KPIs and OKRs
At True North 100% of employees think their department KPIs and OKRs are clear. Employees’ understanding of True North's KPIs and OKRs is essential for its success. Out of 1 True North employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 1 have said yes.
Are your company's goals clear, and are you invested in them?
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True North CEO & Leadership
True North CEO - Duane Smith
67 /100
True North’s CEO Duane Smith started in this role in 2001. Duane’s approval rate is lower compared to CEOs at similar sized companies, putting Duane in the Bottom 35% of all CEOs of similar-sized companies on Comparably. Duane Smith’s employees rank True North in the Top 25% for Office Culture, in the Bottom 40% for Leadership, and in the Bottom 35% for Executive Team. When compared to True North’s competitors, Duane Smith ranks below Universal Avionics Systems Corporation CEO Dror Yahav.
True North Leadership
The True North Executive Team is rated a “C-” and led by CEO Duane Smith, cfo John Desrosiers, and Chief Operations Officer Todd Stone
Duane Smith CEO / President
Duane Smith serves as the CEO / President of True North.
John Desrosiers cfo
John Desrosiers serves as the cfo of True North.
Todd Stone Chief Operations Officer
Todd Stone serves as the Chief Operations Officer of True North.
Tom Goosmann Chief Creative Officer
Tom Goosmann serves as the Chief Creative Officer of True North Inc.. Tom started at True North Inc. in Nov of 1994. Tom... read more
Tim Taylor Chief Operating Officer
Tim Taylor serves as the Chief Operating Officer of True North.
Diversity & Inclusion at True North
The Diversity score provides insights into how diverse employees feel and rate their work experience at True North across various culture dimensions.
Ranked Culture the Highest
Ranked Culture the Lowest
True North PTO
True North's PTO and Vacation policy typically gives 15-20 days off a year with 0% of employees expected to be work free while out of office. True North's benefits and PTO Package averages to represent a $500 -$1000 cash value per month.
Other than healthcare, which of the following benefits is most important to you?
Does your boss expect you to work when you're on vacation?
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
True North Careers
True North Jobs
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Frequently Asked Questions regarding True North
Who is the CEO of True North?
True North CEO is Duane Smith, their score by employees is 67
What is True North eNPS?
The eNPS for True North is -20
Who are True North competitors?
True North main competitors are Universal Avionics Systems Corporation
Who is True North leadership?
John Desrosiers, Todd Stone & Tom Goosmann are part of True North leadership, Duane Smith is the CEO
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