36
NPS
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Unifirst Corporation
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About Unifirst Corporation's Brand
From its modest beginnings operating out of an eight-stall garage in Boston in 1936, UniFirst Corporation has become an industry leader in the $65 billion uniform and textile services business. With headquarters located in Wilmington, MA, UniFirst operates 260-plus facilities throughout North and Central America and in Europe, serves over 300,000 customer locations, employs approximately 14,000 Team Partners, and reports annual revenues in excess of $2 billion.
Brand at a Glance
90%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
3.7/5
Customer Service
Unifirst Corporation NPS
Unifirst Corporation's Net Promoter Score (NPS) is a 36 with 64% Promoters, 8% Passives, and 28% Detractors. Net Promoter Score tracks whether Unifirst Corporation's customers would recommend using the product based on a scale of -100 to 100.
Unifirst Corporation Overall NPS
| 64% | Promoters |
|---|---|
| 8% | Passives |
| 28% | Detractors |
Unifirst Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 30 | Aug 2024 | 30 |
Sep 2024 32 | Sep 2024 | 32 |
Nov 2024 34 | Nov 2024 | 34 |
Jan 2025 34 | Jan 2025 | 34 |
Mar 2025 37 | Mar 2025 | 37 |
Apr 2025 37 | Apr 2025 | 37 |
May 2025 39 | May 2025 | 39 |
Jul 2025 41 | Jul 2025 | 41 |
Aug 2025 41 | Aug 2025 | 41 |
Sep 2025 37 | Sep 2025 | 37 |
Oct 2025 38 | Oct 2025 | 38 |
Jan 2026 36 | Jan 2026 | 36 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Unifirst Corporation NPS by Gender
Female customers rated Unifirst Corporation's NPS 54 points higher than Male customers.
Male
18
Unifirst Corporation's NPS was rated 18 by Male customers on Comparably.
59%
Promoters
0%
Passives
41%
Detractors
Female
72
Unifirst Corporation's NPS was rated 72 by Female customers on Comparably.
86%
Promoters
0%
Passives
14%
Detractors
Unifirst Corporation NPS by Ethnicity
Unifirst Corporation's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Hispanic or Latino 74 | Hispanic or Latino | 74 |
African American/Black 100 | African American/Black | 100 |
Other 0 | Other | 0 |
Unifirst Corporation NPS by Age
Unifirst Corporation's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Unifirst Corporation NPS by Usage
Unifirst Corporation's NPS was rated the highest by customers who have used Unifirst Corporation's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -50 | Less than 1 Year | -50 |
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years 38 | 2 to 5 Years | 38 |
5 to 10 Years 74 | 5 to 10 Years | 74 |
Unifirst Corporation Customer Reviews
Out of the 5 Unifirst Corporation customer reviews 3 were positive and 2 were constructive. Unifirst Corporation customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Unifirst Corporation Customer Loyalty
90%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of Unifirst Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Unifirst Corporation Customer Loyalty Score by Gender
Female customers rated Unifirst Corporation's Customer Loyalty score 16% higher than Male customers.
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Male
84%
Yes
Female
100%
Yes
Unifirst Corporation Customer Loyalty Score by Ethnicity
Unifirst Corporation's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Unifirst Corporation.
91
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
70
out of 100
Other
Unifirst Corporation Customer Loyalty Score by Age
Unifirst Corporation's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
36-40 82% | 36-40 | 82% |
41-45 100% | 41-45 | 100% |
51-55 89% | 51-55 | 89% |
Unifirst Corporation Customer Loyalty Score by Usage
Unifirst Corporation's Customer Loyalty score was rated the highest by customers who have used Unifirst Corporation's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Unifirst Corporation Customer Loyalty Score by Industry
Unifirst Corporation's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Unifirst Corporation Product Quality
3.9/5
Unifirst Corporation has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Unifirst Corporation Product Information
Unifirst Corporation’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Unifirst Corporation's product the highest. Reviewers from the Tech industry rated Unifirst Corporation the lowest at 3.9.
- Website
- http://www.unifirst.com
- Company Size
- 10,000+ Employees
Industry
Textiles
Quick Insights into Unifirst Corporation Product Quality
Unifirst Corporation's Product Quality score was rated highest by customers who have used Unifirst Corporation's products/services for 1 to 2 Years, and rated lowest by customers who have used Unifirst Corporation's products/services for Less than 1 Year.
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Ranked Unifirst Corporation Product Quality the Highest
Ranked Unifirst Corporation Product Quality the Lowest
Unifirst Corporation Product Quality Score by Gender
Female customers rated Unifirst Corporation's Product Quality score 0.5 stars higher than Male customers.
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Male
3.8/5
Female
4.3/5
Unifirst Corporation Product Quality Score by Ethnicity
Unifirst Corporation's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Unifirst Corporation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 5 | African American/Black | 5 |
Other 2.7 | Other | 2.7 |
Unifirst Corporation Product Quality Score by Age
Unifirst Corporation's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Unifirst Corporation.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 5 | 26-30 | 5 |
36-40 4.1 | 36-40 | 4.1 |
41-45 5 | 41-45 | 5 |
51-55 4 | 51-55 | 4 |
Unifirst Corporation Product Quality Score by Usage
Unifirst Corporation's Product Quality score was rated the highest by customers who have used Unifirst Corporation's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Unifirst Corporation Product Quality Score by Industry
Unifirst Corporation's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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Unifirst Corporation Pricing
Unifirst Corporation ROI & Value For Money
3.8/5
Unifirst Corporation has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Unifirst Corporation Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Energy and Manufacturing industry. The users from the Tech industry think that they had the lowest ROI from Unifirst Corporation.
Quick Insights into Unifirst Corporation ROI
Unifirst Corporation's ROI score was rated highest by customers ages 41-45, and rated lowest by customers who have used Unifirst Corporation's products/services for Less than 1 Year.
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Ranked Unifirst Corporation ROI the Highest
Ranked Unifirst Corporation ROI the Lowest
Unifirst Corporation ROI Score by Gender
Female customers rated Unifirst Corporation's ROI score 0.9 stars higher than Male customers.
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Male
3.5/5
Female
4.4/5
Unifirst Corporation ROI Score by Ethnicity
Unifirst Corporation's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Unifirst Corporation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 4.8 | African American/Black | 4.8 |
Other 2.6 | Other | 2.6 |
Unifirst Corporation ROI Score by Age
Unifirst Corporation's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Unifirst Corporation.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4 | 26-30 | 4 |
36-40 4 | 36-40 | 4 |
41-45 5 | 41-45 | 5 |
51-55 3.9 | 51-55 | 3.9 |
Unifirst Corporation ROI Score by Usage
Unifirst Corporation's ROI score was rated the highest by customers who have used Unifirst Corporation's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Unifirst Corporation ROI Score by Industry
Unifirst Corporation's ROI score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Tech industry customers.
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Unifirst Corporation Customer Satisfaction (CSAT)
Unifirst Corporation Customer Satisfaction (CSAT) Score
63 / 100
Unifirst Corporation has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
57%
Satisfied
6%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
4%
Very Dissatisfied
21%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Unifirst Corporation Customer Satisfaction
Unifirst Corporation's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers who have used Unifirst Corporation's products/services for Less than 1 Year.
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Ranked Unifirst Corporation Customer Satisfaction the Highest
Ranked Unifirst Corporation Customer Satisfaction the Lowest
Unifirst Corporation Customer Satisfaction Score by Gender
Female customers rated Unifirst Corporation's Customer Satisfaction score 8 points higher than Male customers.
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65 / 100
MaleVery Satisfied | 59% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 0% | |
Very Dissatisfied | 29% |
73 / 100
FemaleVery Satisfied | 73% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 27% |
Unifirst Corporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Unifirst Corporation's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
56%
CSAT according to Hispanic or Latino
Unifirst Corporation's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Unifirst Corporation's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Unifirst Corporation's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Unifirst Corporation.
50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
Unifirst Corporation Customer Satisfaction Score by Age
Unifirst Corporation's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 75% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 51-55 | 86% |
Unifirst Corporation Customer Satisfaction Score by Usage
Unifirst Corporation's Customer Satisfaction score was rated the highest by customers who have used Unifirst Corporation's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Unifirst Corporation Customer Satisfaction Score by Industry
Unifirst Corporation's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Unifirst Corporation Customer Service
3.7/5
Unifirst Corporation has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Unifirst Corporation's Customer Service
Address
68 Jonspin Rd, Wilmington, MA 01887
Website
http://www.unifirst.com
Unifirst Corporation's Social Links
Quick Insights into Unifirst Corporation Customer Service
Unifirst Corporation's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers who have used Unifirst Corporation's products/services for Less than 1 Year.
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Ranked Unifirst Corporation Customer Service the Highest
Ranked Unifirst Corporation Customer Service the Lowest
Unifirst Corporation Customer Service Score by Gender
Female customers rated Unifirst Corporation's Customer Service score 1.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Unifirst Corporation.
Male
3.1/5
Female
4.3/5
Unifirst Corporation Customer Service Score by Ethnicity
Unifirst Corporation's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Unifirst Corporation.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 4.6 | African American/Black | 4.6 |
Other 2.6 | Other | 2.6 |
Unifirst Corporation Customer Service Score by Age
Unifirst Corporation's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Unifirst Corporation.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4 | 26-30 | 4 |
36-40 3.9 | 36-40 | 3.9 |
41-45 5 | 41-45 | 5 |
51-55 3.9 | 51-55 | 3.9 |
Unifirst Corporation Customer Service Score by Usage
Unifirst Corporation's Customer Service score was rated the highest by customers who have used Unifirst Corporation's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Unifirst Corporation Customer Service Score by Industry
Unifirst Corporation's Customer Service score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Tech industry customers.
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Unifirst Corporation as an Employer
3.9/5
Unifirst Corporation has a 3.9/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Unifirst Corporation scored a 36 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of Unifirst Corporation would recommend the brand to a friend. ENPS measures how likely Unifirst Corporation employees would recommend working at Unifirst Corporation to a friend.
Net Promoter Score
36
NPS Score
| 64% | Promoters |
|---|---|
| 8% | Passive |
| 28% | Detractors |
Employee Net Promoter Score
3
eNPS Score
| 44% | Promoters |
|---|---|
| 15% | Passive |
| 41% | Detractors |
