V.F. Corporation NPS & Customer Reviews

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V.F. Corporation

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V.F. Corporation

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About V.F. Corporation's Brand

VF Corporation (NYSE: VFC) outfits consumers around the world with its diverse portfolio of iconic outdoor and activity-based lifestyle and workwear brands, including Vans®, The North Face®, Timberland® and Dickies®. Founded in 1899, VF is one of the world’s largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. Among its major competitors, V.F. Corporation is ranked in 4th place for NPS while Nike is 1st, and adidas is 2nd.Their current market cap is $31.14B

Brand at a Glance

90%

Customer Loyalty

4/5

Product Quality

3.7/5

Pricing

3.8/5

Customer Service

V.F. Corporation Ranking

^#4 / 4 of its competitors

V.F. Corporation NPS

V.F. Corporation's Net Promoter Score (NPS) is a 32 with 56% Promoters, 20% Passives, and 24% Detractors. Net Promoter Score tracks whether V.F. Corporation's customers would recommend using the product based on a scale of -100 to 100.

V.F. Corporation Overall NPS

NPS

56%	Promoters
20%	Passives
24%	Detractors

V.F. Corporation NPS Trend

-100

-50

100

Summary	Date	Score
Apr 2024 35	Apr 2024	35
May 2024 33	May 2024	33
Jun 2024 32	Jun 2024	32
Oct 2024 31	Oct 2024	31
Nov 2024 32	Nov 2024	32
Dec 2024 34	Dec 2024	34
Feb 2025 32	Feb 2025	32
May 2025 33	May 2025	33
Jun 2025 31	Jun 2025	31
Sep 2025 33	Sep 2025	33
Oct 2025 30	Oct 2025	30
Jan 2026 32	Jan 2026	32

How Other Brands Compare

V.F. Corporation is ranked #4 for NPS among its competitors. Nike and adidas come in first and second, with Under Armour coming in at third. Among those competitors, it is the second most valued company behind Nike.

	V.F. Corporation	Nike	adidas	Under Armour
Global Ranking	#-	#6	#58	#231
NPS	32	48	41	32
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$31.14B	$222.95B	$5.62B	$9.34B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

V.F. Corporation NPS by Gender

Male customers rated V.F. Corporation's NPS 16 points higher than Female customers.

Male

V.F. Corporation's NPS was rated 16 by Male customers on Comparably.

44%

Promoters

28%

Passives

28%

Detractors

Female

V.F. Corporation's NPS was rated by Female customers on Comparably.

43%

Promoters

14%

Passives

43%

Detractors

V.F. Corporation NPS by Ethnicity

V.F. Corporation's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 37	Caucasian	37
Hispanic or Latino 40	Hispanic or Latino	40
African American/Black 0	African American/Black	0
Asian or Pacific Islander -34	Asian or Pacific Islander	-34
Other -25	Other	-25

V.F. Corporation NPS by Age

V.F. Corporation's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

100

Summary

Age

Promoters

Passives

Detractors

18-25

80%

20%

26-30

29%

14%

57%

31-35

60%

20%

41-45

67%

33%

V.F. Corporation NPS by Usage

V.F. Corporation's NPS was rated the highest by customers who have used V.F. Corporation's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years -20	1 to 2 Years	-20
2 to 5 Years 40	2 to 5 Years	40
5 to 10 Years 0	5 to 10 Years	0
Over 10 Years 40	Over 10 Years	40

V.F. Corporation NPS vs. Competitors

Compared to its competitors, V.F. Corporation's NPS is rated right below Under Armour.

COMPANY		NPS Score
	Nike	48
	adidas	41
	Under Armour	32
	V.F. Corporation	32

V.F. Corporation Customer Reviews

Out of the 5 V.F. Corporation customer reviews 5 were positive and 0 were constructive. V.F. Corporation customer reviews reflect that all customers have a favorable experience using the products/services of the company.

V.F. Corporation Customer Loyalty

90%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

90% of V.F. Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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90%

10%

V.F. Corporation Customer Loyalty Score by Gender

Male customers rated V.F. Corporation's Customer Loyalty score 16% higher than Female customers.

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Male

90%

Yes

Female

74%

Yes

V.F. Corporation Customer Loyalty Score by Ethnicity

V.F. Corporation's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

V.F. Corporation Customer Loyalty Score by Age

V.F. Corporation's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 100%	18-25	100%
26-30 74%	26-30	74%
31-35 64%	31-35	64%
41-45 100%	41-45	100%

V.F. Corporation Customer Loyalty Score by Usage

V.F. Corporation's Customer Loyalty score was rated the highest by customers who have used V.F. Corporation's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	82%
2 to 5 Years	82%
5 to 10 Years	70%
Over 10 Years	100%

V.F. Corporation Customer Loyalty Score by Industry

V.F. Corporation's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	78%
Accounting	100%
Arts and Entertainment	100%

V.F. Corporation Customer Loyalty vs. Competitors

Compared to its competitors, V.F. Corporation's Customer Loyalty score is rated right above adidas.

COMPANY		Customer Loyalty Score
	V.F. Corporation	90%
	adidas	85%
	Nike	83%
	Under Armour	78%

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V.F. Corporation Product Quality

4/5

V.F. Corporation has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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V.F. Corporation Product Information

V.F. Corporation’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated V.F. Corporation's product the highest. Reviewers from the Tech industry rated V.F. Corporation the lowest at 2.7.

Website: http://www.vfc.com

Company Size: 10,000+ Employees

Industry

Consumer Goods

Quick Insights into V.F. Corporation Product Quality

V.F. Corporation's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.

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Ranked V.F. Corporation Product Quality the Highest

18-25	4.8
Caucasian	4.6
2 to 5 Years	4.4

Ranked V.F. Corporation Product Quality the Lowest

41-45	3.1
Other	3.1
Tech	2.7

V.F. Corporation Product Quality Score by Gender

Male customers rated V.F. Corporation's Product Quality score 0.3 stars higher than Female customers.

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Male

4.1/5

Female

3.8/5

V.F. Corporation Product Quality Score by Ethnicity

V.F. Corporation's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.6	Caucasian	4.6
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Other 3.1	Other	3.1

V.F. Corporation Product Quality Score by Age

V.F. Corporation's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4.8	18-25	4.8
26-30 3.7	26-30	3.7
31-35 4.3	31-35	4.3
41-45 3.1	41-45	3.1

V.F. Corporation Product Quality Score by Usage

V.F. Corporation's Product Quality score was rated the highest by customers who have used V.F. Corporation's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years	3.6
2 to 5 Years	4.4
5 to 10 Years	3.8
Over 10 Years	4.3

V.F. Corporation Product Quality Score by Industry

V.F. Corporation's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech	2.7
Accounting	3.8
Arts and Entertainment	4.3

V.F. Corporation Product Quality vs. Competitors

Compared to its competitors, V.F. Corporation's Product Quality score is rated right below Under Armour.

COMPANY		Product Quality Score
	Nike	4.3/5
	adidas	4.3/5
	Under Armour	4.1/5
	V.F. Corporation	4/5

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V.F. Corporation Pricing

V.F. Corporation ROI & Value For Money

3.7/5

V.F. Corporation has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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V.F. Corporation Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Tech industry think that they had the lowest ROI from V.F. Corporation.

Quick Insights into V.F. Corporation ROI

V.F. Corporation's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.

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Ranked V.F. Corporation ROI the Highest

18-25	4.6
Hispanic or Latino	4.1
Over 10 Years	3.9

Ranked V.F. Corporation ROI the Lowest

41-45	2.8
Other	2.7
Tech	2.6

V.F. Corporation ROI Score by Gender

Male customers rated V.F. Corporation's ROI score 0.1 stars higher than Female customers.

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Male

3.6/5

Female

3.5/5

V.F. Corporation ROI Score by Ethnicity

V.F. Corporation's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 3.7	African American/Black	3.7
Asian or Pacific Islander 3.1	Asian or Pacific Islander	3.1
Other 2.7	Other	2.7

V.F. Corporation ROI Score by Age

V.F. Corporation's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4.6	18-25	4.6
26-30 3.2	26-30	3.2
31-35 4.1	31-35	4.1
41-45 2.8	41-45	2.8

V.F. Corporation ROI Score by Usage

V.F. Corporation's ROI score was rated the highest by customers who have used V.F. Corporation's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	3.3
2 to 5 Years	3.7
5 to 10 Years	3.1
Over 10 Years	3.9

V.F. Corporation ROI Score by Industry

V.F. Corporation's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech	2.6
Accounting	2.8
Arts and Entertainment	3.5

V.F. Corporation Pricing vs. Competitors

Compared to its competitors, V.F. Corporation's ROI score is rated right below Under Armour.

COMPANY		Pricing Score
	adidas	4/5
	Nike	3.9/5
	Under Armour	3.9/5
	V.F. Corporation	3.7/5

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V.F. Corporation Customer Satisfaction (CSAT)

V.F. Corporation Customer Satisfaction (CSAT) Score

86 / 100

V.F. Corporation has an overall Customer Satisfaction score of 86 rated by its users and customers.

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Very Satisfied	45%
Satisfied	41%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	5%
Very Dissatisfied	4%

Very Satisfied

45%

Satisfied

41%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into V.F. Corporation Customer Satisfaction

V.F. Corporation's Customer Satisfaction score was rated highest by customers who have used V.F. Corporation's products/services for 1 to 2 Years, and rated lowest by Asian or Pacific Islander customers.

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Ranked V.F. Corporation Customer Satisfaction the Highest

1 to 2 Years	100%
18-25	100%
Accounting	100%

Ranked V.F. Corporation Customer Satisfaction the Lowest

41-45	67%
5 to 10 Years	67%
Asian or Pacific Islander	67%

V.F. Corporation Customer Satisfaction Score by Gender

Female customers rated V.F. Corporation's Customer Satisfaction score 17 points higher than Male customers.

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83 / 100

Male

	Very Satisfied	44%
	Satisfied	39%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	6%
	Very Dissatisfied	5%

100 / 100

Female

	Very Satisfied	29%
	Satisfied	71%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

V.F. Corporation Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

V.F. Corporation's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

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100 / 100

Very Satisfied	50%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

V.F. Corporation's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	60%
Satisfied	40%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

60%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

V.F. Corporation's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.

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80 / 100

Very Satisfied	40%
Satisfied	40%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

40%

Satisfied

40%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

V.F. Corporation's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.

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67 / 100

Very Satisfied	34%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	33%
Very Dissatisfied	0%

Very Satisfied

34%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

33%

Very Dissatisfied

CSAT according to Other

V.F. Corporation's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.

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75 / 100

Very Satisfied	0%
Satisfied	75%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

Satisfied

75%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

V.F. Corporation Customer Satisfaction Score by Age

V.F. Corporation's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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100

Breakdown

Age

Score

18-25

100%

26-30

100%

31-35

80%

41-45

67%

V.F. Corporation Customer Satisfaction Score by Usage

V.F. Corporation's Customer Satisfaction score was rated the highest by customers who have used V.F. Corporation's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	100
2 to 5 Years	100
5 to 10 Years	67
Over 10 Years	90

V.F. Corporation Customer Satisfaction Score by Industry

V.F. Corporation's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	75
Accounting	100
Arts and Entertainment	100

V.F. Corporation Customer Satisfaction vs. Competitors

Compared to its competitors, V.F. Corporation's Customer Satisfaction score is rated right above Under Armour, and is preceded by Nike.

COMPANY		Customer Satisfaction (CSAT) Score
	adidas	87%
	Nike	86%
	V.F. Corporation	86%
	Under Armour	79%

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V.F. Corporation Customer Service

3.8/5

V.F. Corporation has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About V.F. Corporation's Customer Service

Address

1551 Wewatta Street, Denver, CO 80202

Website

http://www.vfc.com

Phone Number

555-555-5555

V.F. Corporation's Social Links

Quick Insights into V.F. Corporation Customer Service

V.F. Corporation's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.

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Ranked V.F. Corporation Customer Service the Highest

18-25	4.6
Hispanic or Latino	4.2
2 to 5 Years	3.9

Ranked V.F. Corporation Customer Service the Lowest

Other	2.9
41-45	2.6
Tech	2.6

V.F. Corporation Customer Service Score by Gender

Female customers rated V.F. Corporation's Customer Service score 0.2 stars higher than Male customers.

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Male

3.6/5

Female

3.8/5

V.F. Corporation Customer Service Score by Ethnicity

V.F. Corporation's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 4.2	Hispanic or Latino	4.2
African American/Black 3.7	African American/Black	3.7
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Other 2.9	Other	2.9

V.F. Corporation Customer Service Score by Age

V.F. Corporation's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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100

Summary	Age	Customer Service Score
18-25 4.6	18-25	4.6
26-30 3.5	26-30	3.5
31-35 3.9	31-35	3.9
41-45 2.6	41-45	2.6

V.F. Corporation Customer Service Score by Usage

V.F. Corporation's Customer Service score was rated the highest by customers who have used V.F. Corporation's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	3.8
2 to 5 Years	3.9
5 to 10 Years	3.1
Over 10 Years	3.8

V.F. Corporation Customer Service Score by Industry

V.F. Corporation's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	2.6
Accounting	3.8
Arts and Entertainment	3.3

V.F. Corporation Customer Service vs. Competitors

Compared to its competitors, V.F. Corporation's Customer Service score is rated right below Under Armour.

COMPANY		Customer Service Score
	Nike	4.1/5
	adidas	4.1/5
	Under Armour	4/5
	V.F. Corporation	3.8/5

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V.F. Corporation as an Employer

3.5/5

V.F. Corporation has a 3.5/5 stars for its overall company culture rated by their employees

top

50%

CEO of V.F. Corporation

Steve Rendle

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

V.F. Corporation scored a 32 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of V.F. Corporation would recommend the brand to a friend. ENPS measures how likely V.F. Corporation employees would recommend working at V.F. Corporation to a friend.

Net Promoter Score

NPS Score

56%	Promoters
20%	Passive
24%	Detractors

Employee Net Promoter Score

eNPS Score

47%	Promoters
9%	Passive
44%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail