2
NPS
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Varsity Brands
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About Varsity Brands' Brand
Varsity Brands, a dynamic portfolio of brands that promote student participation while celebrating academic and athletic achievement.
Brand at a Glance
73%
Customer Loyalty
3.2/5
Product Quality
3.1/5
Pricing
3.4/5
Customer Service
Varsity Brands NPS
Varsity Brands's Net Promoter Score (NPS) is a 2 with 45% Promoters, 12% Passives, and 43% Detractors. Net Promoter Score tracks whether Varsity Brands's customers would recommend using the product based on a scale of -100 to 100.
Varsity Brands Overall NPS
| 45% | Promoters |
|---|---|
| 12% | Passives |
| 43% | Detractors |
Varsity Brands NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 14 | Aug 2023 | 14 |
Sep 2023 22 | Sep 2023 | 22 |
Dec 2023 16 | Dec 2023 | 16 |
Jan 2024 6 | Jan 2024 | 6 |
Feb 2024 0 | Feb 2024 | 0 |
Mar 2024 5 | Mar 2024 | 5 |
Apr 2024 4 | Apr 2024 | 4 |
May 2024 2 | May 2024 | 2 |
Aug 2024 5 | Aug 2024 | 5 |
Mar 2025 3 | Mar 2025 | 3 |
Mar 2026 -1 | Mar 2026 | -1 |
Apr 2026 2 | Apr 2026 | 2 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Varsity Brands NPS by Gender
Female customers rated Varsity Brands's NPS 62 points higher than Male customers.
Male
-50
Varsity Brands's NPS was rated -50 by Male customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Female
12
Varsity Brands's NPS was rated 12 by Female customers on Comparably.
56%
Promoters
0%
Passives
44%
Detractors
Varsity Brands NPS by Ethnicity
Varsity Brands's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Other -34 | Other | -34 |
Varsity Brands NPS by Age
Varsity Brands's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Varsity Brands NPS by Usage
Varsity Brands's NPS was rated the highest by customers who have used Varsity Brands's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
5 to 10 Years -50 | 5 to 10 Years | -50 |
Over 10 Years -60 | Over 10 Years | -60 |
Varsity Brands Customer Reviews
Out of the 4 Varsity Brands customer reviews 1 was positive and 3 were constructive. Varsity Brands customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Varsity Brands Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Varsity Brands users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Varsity Brands Customer Loyalty Score by Gender
Female customers rated Varsity Brands's Customer Loyalty score 24% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Varsity Brands.
Male
66%
Yes
Female
90%
Yes
Varsity Brands Customer Loyalty Score by Ethnicity
Varsity Brands's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Varsity Brands.
78
out of 100
Caucasian
100
out of 100
Other
Varsity Brands Customer Loyalty Score by Age
Varsity Brands's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Varsity Brands.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
36-40 78% | 36-40 | 78% |
41-45 40% | 41-45 | 40% |
Varsity Brands Customer Loyalty Score by Usage
Varsity Brands's Customer Loyalty score was rated the highest by customers who have used Varsity Brands's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Varsity Brands Customer Loyalty Score by Industry
Varsity Brands's Customer Loyalty score was rated 78% by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Varsity Brands Product Quality
3.2/5
Varsity Brands has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Varsity Brands' overall Product Quality score rated by its users and customers.
Varsity Brands Product Information
Varsity Brands’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Varsity Brands's product the highest.
- Website
- http://www.varsitybrands.com
- Company Size
- 5,001-10,000 Employees
Quick Insights into Varsity Brands Product Quality
Varsity Brands's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used Varsity Brands's products/services for 5 to 10 Years.
Sign Up to unlock insights into how customers have ranked Varsity Brands' Product Quality.
Ranked Varsity Brands Product Quality the Highest
Ranked Varsity Brands Product Quality the Lowest
Varsity Brands Product Quality Score by Gender
Female customers rated Varsity Brands's Product Quality score 0.7 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Varsity Brands.
Male
2.7/5
Female
3.4/5
Varsity Brands Product Quality Score by Ethnicity
Varsity Brands's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Varsity Brands.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Other 3.5 | Other | 3.5 |
Varsity Brands Product Quality Score by Age
Varsity Brands's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Varsity Brands.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
36-40 3 | 36-40 | 3 |
41-45 2.6 | 41-45 | 2.6 |
Varsity Brands Product Quality Score by Usage
Varsity Brands's Product Quality score was rated the highest by customers who have used Varsity Brands's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Varsity Brands Product Quality Score by Industry
Varsity Brands's Product Quality score was rated 2.6 stars by Education industry customers.
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Varsity Brands Pricing
Varsity Brands ROI & Value For Money
3.1/5
Varsity Brands has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Varsity Brands' overall ROI score rated by its users and customers.
Varsity Brands Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry.
Quick Insights into Varsity Brands ROI
Varsity Brands's ROI score was rated highest by customers ages 18-25, and rated lowest by customers who have used Varsity Brands's products/services for 5 to 10 Years.
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Ranked Varsity Brands ROI the Highest
Ranked Varsity Brands ROI the Lowest
Varsity Brands ROI Score by Gender
Female customers rated Varsity Brands's ROI score 0.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Varsity Brands.
Male
2.5/5
Female
3.1/5
Varsity Brands ROI Score by Ethnicity
Varsity Brands's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Varsity Brands.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Other 2.8 | Other | 2.8 |
Varsity Brands ROI Score by Age
Varsity Brands's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Varsity Brands.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
36-40 2.9 | 36-40 | 2.9 |
41-45 2.6 | 41-45 | 2.6 |
Varsity Brands ROI Score by Usage
Varsity Brands's ROI score was rated the highest by customers who have used Varsity Brands's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Varsity Brands ROI Score by Industry
Varsity Brands's ROI score was rated 2.2 stars by Education industry customers.
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Varsity Brands Customer Satisfaction (CSAT)
Varsity Brands Customer Satisfaction (CSAT) Score
46 / 100
Varsity Brands has an overall Customer Satisfaction score of 46 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
17%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
9%
Very Dissatisfied
24%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Varsity Brands Customer Satisfaction
Varsity Brands's Customer Satisfaction score was rated highest by customers who have used Varsity Brands's products/services for 1 to 2 Years, and rated lowest by customers who have used Varsity Brands's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Varsity Brands' Customer Satisfaction.
Ranked Varsity Brands Customer Satisfaction the Highest
Ranked Varsity Brands Customer Satisfaction the Lowest
Varsity Brands Customer Satisfaction Score by Gender
Female customers rated Varsity Brands's Customer Satisfaction score 32 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Varsity Brands.
25 / 100
MaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 25% | |
Very Dissatisfied | 25% |
57 / 100
FemaleVery Satisfied | 57% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 29% |
Varsity Brands Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Varsity Brands' Customer Satisfaction (CSAT) score was rated 45% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Varsity Brands.
45 / 100
Very Satisfied
36%
Satisfied
9%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
18%
Very Dissatisfied
27%
CSAT according to Other
Varsity Brands' Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Varsity Brands.
33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
34%
Dissatisfied
33%
Very Dissatisfied
0%
Varsity Brands Customer Satisfaction Score by Age
Varsity Brands's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Varsity Brands.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 34% |
Varsity Brands Customer Satisfaction Score by Usage
Varsity Brands's Customer Satisfaction score was rated the highest by customers who have used Varsity Brands's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Varsity Brands Customer Satisfaction Score by Industry
Varsity Brands's Customer Satisfaction score was rated 0 points by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Varsity Brands Customer Satisfaction Score by Industry",
"text": "Varsity Brands's Customer Satisfaction score was rated 0 points by Education industry customers.",
"bars": [
{
"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Varsity Brands's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "max",
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]
}Varsity Brands Customer Service
3.4/5
Varsity Brands has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Varsity Brands' overall Customer Service score rated by its users and customers.
About Varsity Brands's Customer Service
Address
14460 Varsity Brand Way, Dallas, TX 75244
Website
http://www.varsitybrands.com
Varsity Brands's Social Links
Quick Insights into Varsity Brands Customer Service
Varsity Brands's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used Varsity Brands's products/services for 5 to 10 Years.
Sign Up to unlock insights into how customers have ranked Varsity Brands' Customer Service score.
Ranked Varsity Brands Customer Service the Highest
Ranked Varsity Brands Customer Service the Lowest
Varsity Brands Customer Service Score by Gender
Female customers rated Varsity Brands's Customer Service score 0.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Varsity Brands.
Male
2.8/5
Female
3.4/5
Varsity Brands Customer Service Score by Ethnicity
Varsity Brands's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Varsity Brands.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Other 3.1 | Other | 3.1 |
Varsity Brands Customer Service Score by Age
Varsity Brands's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Varsity Brands.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
36-40 2.6 | 36-40 | 2.6 |
41-45 3.1 | 41-45 | 3.1 |
Varsity Brands Customer Service Score by Usage
Varsity Brands's Customer Service score was rated the highest by customers who have used Varsity Brands's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Varsity Brands Customer Service Score by Industry
Varsity Brands's Customer Service score was rated 2.4 stars by Education industry customers.
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Varsity Brands as an Employer
2.9/5
Varsity Brands has a 2.9/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Varsity Brands scored a 2 for Net Promoter Score and a -52 for Employee Net Promoter Score. NPS gauges how likely a customer of Varsity Brands would recommend the brand to a friend. ENPS measures how likely Varsity Brands employees would recommend working at Varsity Brands to a friend.
Net Promoter Score
2
NPS Score
| 45% | Promoters |
|---|---|
| 12% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
-52
eNPS Score
| 15% | Promoters |
|---|---|
| 18% | Passive |
| 67% | Detractors |
