At Welltok, we’re on a mission to empower our customers to connect consumers with personalized health improvement resources and make it easy and rewarding for consumers to complete actions that optimize their health. We passionately believe that every consumer can and should live at their highest level of wellbeing, which is why we pioneered health optimization. Health Optimization is the process of systematically connecting individuals with the right resources and rewards to empower them to become their best selves. As part of the process, we believe that consumer data is critical which is why we factor in all the variables that impact an individual’s health outside of healthcare, including demographics, purchasing patterns, and even voting records, as well as available information around health status, available benefits, and other clinical information.
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