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WhatCounts Claimed Company
WhatCounts is an email marketing company that provides data management, software, and services to marketing professionals. read more
WhatCounts Company Culture
WhatCounts Culture
This score is derived from employee ratings & reviews3.7/5
WhatCounts' Overall Culture is rated B-
Top Rated Culture Dimensions
Perks & Benefits
A-Compensation
B+Retention
BTeam
BeNPS
BWhatCounts CEO
Top 50%Top 50% of Similar Size Companies on Comparably
Daniel Caplin
70 /100
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Diversity at WhatCounts
N/A
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Anonymously Rate Your Experience & Make Work BetterWomen at WhatCounts
N/A
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Anonymously Rate Your Experience & Make Work BetterWhatCounts eNPS
Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"Top 35%Top 35% of Similar Size Companies on Comparably
Recommend to a Friend?
34
WhatCounts employees are 34% more likely to recommend WhatCounts as a great place to work
| 67% | Promoters |
|---|---|
| 0% | Passives |
| 33% | Detractors |
Working at WhatCounts
Working at WhatCounts is rated average by 4 employees, across various culture dimensions. WhatCounts employees are most satisfied about Perks And Benefits, Compensation, and Retention categories, putting WhatCounts’s culture in the Top 40% compared to similar sized companies on Comparably and in the Top 25% compared to other companies in Atlanta. See below in detail how working at WhatCounts was rated by employees.
Overall Company Culture at WhatCounts
B-
Overall Company Culture at WhatCounts is rated B-
Last updated months ago
Top
40%
WhatCounts ranks in the Top 40% of other companies on Comparably with 51-200 Employees for Overall Company Culture Score
Share Your Opinion
Anonymously Rate Your Experience & Make Work BetterWhatCounts Employee Reviews
Out of 4 WhatCounts employee reviews, 100% were positive.
| Positive Reviews | 100% |
|---|---|
| Constructive Feedback | 0% |
Positive Reviews From WhatCounts Employees
- What is most positive about the culture and environment at your company?Work from home flexibility is really solid.
- What do you like best about the leadership team?Leadership had been challenged prior to being acquired but a lot of work has been done to enhance the direction and the focus.
- What is the best part about your compensation package?Comp is fair and well within market rate.
WhatCounts Company Information
WhatCounts Company Overview
WhatCounts is an email marketing company that provides data management, software, and services to marketing professionals.
WhatCounts was founded in 2000 and its current CEO is Daniel Caplin. Since its inception 26 years ago, WhatCounts has grown to 90 employees.
WhatCounts Mission, Vision & Values
WhatCounts Mission & Values
We help companies deliver the most impactful customer communications possible by empowering people to use their data in the right ways, at the right moments, and in the right channels.
| Headquarter | 3445 Peachtree Rd NE Suite 600 Atlanta, GA 30326 United States of America |
|---|---|
| Website | www.whatcounts.com |
| Founding Date | 2000 |
| Company Status | Private |
| Social Sites |
WhatCounts Competitors
WhatCounts competitors include Cordial, Salesforce, and Listrak. WhatCounts ranks 4th in Overall Culture Score on Comparably vs its competitors. See below how WhatCounts compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
Culture Video
WhatCounts Employees
WhatCounts has 90 employees. 4 employees at WhatCounts have reviewed WhatCounts across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 4 WhatCounts employees give their leadership a grade of C, or Bottom 45% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at WhatCounts are pleased with their total compensation at WhatCounts, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at WhatCounts are pleased with their team. 4 Participants grade the quality of their coworkers a B. The majority believe the meetings at WhatCounts are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at WhatCounts believe the environment at WhatCounts is positive. Most Participants believe the pace of work at WhatCounts is comfortably fast. About 75% of the employees at WhatCounts work 8 hours or less.
Overall, the employees at WhatCounts are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.
Joining WhatCounts - Employee Onboarding
The prevailing opinion from Comparably users in Atlanta about their company is that it was very prepared on their first day. Atlanta employees concluded that their overall onboarding experience was positive. 71% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
WhatCounts KPIs and OKRs
Employees’ understanding of WhatCounts' KPIs and OKRs is essential for its success. Out of 2 WhatCounts employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 1 have said yes.
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WhatCounts CEO & Leadership
WhatCounts CEO - Daniel Caplin
70 /100
Daniel’s approval rate is just above average, putting Daniel in the Top 50% of all CEOs of similar-sized companies on Comparably, and in the Top 40% compared to the CEOs of all other companies in Atlanta. Daniel Caplin is well regarded by employees for the Perks And Benefits WhatCounts offers, and ranks among the Top 15% of CEOs by employees in that category. When compared to WhatCounts’s competitors, Daniel Caplin ranks just below Listrak’s CEO Ross Kramer. With Daniel’s leadership, WhatCounts employee respondents are most happy about their Perks And Benefits and Compensation. Daniel was rated slightly below average for Executive Team.
WhatCounts Leadership
The WhatCounts Executive Team is rated a “C-” and led by CEO Daniel Caplin, CTO Bill Donges, and Vice President Erika Putinsky
Daniel Caplin CEO / President
Daniel Caplin serves as the CEO / President of WhatCounts.
Bill Donges CTO
Bill Donges serves as the CTO of WhatCounts. Bill started at WhatCounts in Mar of 2015. Bill currently resides in the... read more
Erika Putinsky Vice President
Erika Putinsky serves as the Vice President of WhatCounts. Erika started at WhatCounts in Jun of 2017. Erika currently... read more
Nicole Woods Vice President, Product Management
Nicole Woods serves as the Vice President, Product Management of WhatCounts.
Pete Looney Chief Software Architect
Pete Looney serves as the Chief Software Architect of WhatCounts. Pete started at WhatCounts in Jan of 2018. Pete... read more
Matt Williamson Chief Operating Officer
Matt Williamson serves as the Chief Operating Officer of WhatCounts. Matt started at WhatCounts in February of 2018.... read more
Carolyn Kraft Sr. Vice President, Partner Management
Carolyn Kraft serves as the Sr. Vice President, Partner Management of WhatCounts. Carolyn started at WhatCounts in... read more
WhatCounts Salaries
How much does WhatCounts pay?
How much do people at WhatCounts get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at WhatCounts is $85,977, or $41 per hour, while the estimated median salary is $191,736, or $92 per hour.
At WhatCounts, the highest paid job is a Director of Engineering at $156,666 annually and the lowest is a Technical Support at $38,125 annually. Average WhatCounts salaries by department include: Operations at $61,435, Design at $64,677, Sales at $66,164, and Business Development at $97,677. Half of WhatCounts salaries are above $191,736.
4 employees at WhatCounts rank their Compensation in the Top 20% of similar sized companies in the US (based on 14 ratings) while 4 employees at WhatCounts rank their Perks And Benefits in the Top 15% of similar sized companies in the US (based on 4 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $88k | $88k | 1st Percentile |
17th Percentile $140k | $140k | 17th Percentile |
33rd Percentile $192k | $192k | 33rd Percentile |
50th Percentile $192k | $192k | 50th Percentile |
67th Percentile $207k | $207k | 67th Percentile |
83rd Percentile $222k | $222k | 83rd Percentile |
100th Percentile $229k | $229k | 100th Percentile |
$85,977*
Average Compensation
$191,736*
Median Compensation
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
WhatCounts Salaries by Department
Diversity & Inclusion at WhatCounts
The Diversity score provides insights into how diverse employees feel and rate their work experience at WhatCounts across various culture dimensions.
Ranked Culture the Highest
Ranked Culture the Lowest
WhatCounts PTO
WhatCounts PTO policy is a critical component of the benefits package offered to employees.
Other than healthcare, which of the following benefits is most important to you?
Does your boss expect you to work when you're on vacation?
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
WhatCounts Careers
WhatCounts Jobs
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Overview of Candidates Interested in WhatCounts on Comparably
Candidates By Department
Marketing | 50% | |
|---|---|---|
Executive | 50% |
Candidates By Location
Atlanta | 50% | |
|---|---|---|
Other | 50% |
Frequently Asked Questions regarding WhatCounts
What is WhatCounts address?
WhatCounts location is at 3445 Peachtree Rd NE Suite 600
Who is the CEO of WhatCounts?
WhatCounts CEO is Daniel Caplin, their score by employees is 70
What is WhatCounts eNPS?
The eNPS for WhatCounts is 34
What is the salary for Business Analyst in WhatCounts?
Business Analyst average salary in the US is 58k
What are the salaries in the HR in WhatCounts?
The average salaries for HR in WhatCounts is 86k
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