-40
NPS
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Wilton
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About Wilton's Brand
Wilton develops mobile applications. Wilton design application for both the Android and iOS users. There applications are compatible with
Brand at a Glance
77%
Customer Loyalty
2.9/5
Product Quality
3.1/5
Pricing
2.9/5
Customer Service
Wilton CMO
Wilton NPS
Wilton's Net Promoter Score (NPS) is a -40 with 16% Promoters, 28% Passives, and 56% Detractors. Net Promoter Score tracks whether Wilton's customers would recommend using the product based on a scale of -100 to 100.
Wilton Overall NPS
| 16% | Promoters |
|---|---|
| 28% | Passives |
| 56% | Detractors |
Wilton NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 -50 | Aug 2023 | -50 |
Sep 2023 -57 | Sep 2023 | -57 |
Oct 2023 -38 | Oct 2023 | -38 |
Dec 2023 -44 | Dec 2023 | -44 |
Mar 2024 -40 | Mar 2024 | -40 |
Apr 2024 -45 | Apr 2024 | -45 |
Jun 2024 -42 | Jun 2024 | -42 |
Nov 2024 -31 | Nov 2024 | -31 |
Dec 2024 -36 | Dec 2024 | -36 |
Dec 2025 -40 | Dec 2025 | -40 |
Feb 2026 -32 | Feb 2026 | -32 |
May 2026 -40 | May 2026 | -40 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Wilton NPS by Gender
Male customers rated Wilton's NPS 40 points higher than Female customers.
Male
0
Wilton's NPS was rated by Male customers on Comparably.
25%
Promoters
50%
Passives
25%
Detractors
Female
-40
Wilton's NPS was rated -40 by Female customers on Comparably.
20%
Promoters
20%
Passives
60%
Detractors
Wilton NPS by Ethnicity
Wilton's NPS was rated -40 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -40 | Caucasian | -40 |
Wilton NPS by Age
Wilton's NPS was rated -75 points by customers ages 66+ on Comparably.
Wilton NPS by Usage
Wilton's NPS was rated the highest by customers who have used Wilton's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
Over 10 Years -34 | Over 10 Years | -34 |
Wilton Customer Reviews
Out of the 2 Wilton customer reviews 0 were positive and 2 were constructive. Wilton customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Wilton Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Wilton users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Wilton Customer Loyalty Score by Gender
Female customers rated Wilton's Customer Loyalty score 4% higher than Male customers.
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Male
78%
Yes
Female
82%
Yes
Wilton Customer Loyalty Score by Ethnicity
Wilton's Customer Loyalty score was rated 82% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Wilton.
82
out of 100
Caucasian
Wilton Customer Loyalty Score by Age
Wilton's Customer Loyalty score was rated 55% by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Wilton.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 55% | 66+ | 55% |
Wilton Customer Loyalty Score by Usage
Wilton's Customer Loyalty score was rated the highest by customers who have used Wilton's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Wilton Product Quality
2.9/5
Wilton has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Wilton Product Information
Wilton’s product quality score is a 2.9 out of 5 as rated by its users and customers.
- Website
- http://www.wilton.com/tablet
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Consumer Services
Quick Insights into Wilton Product Quality
Wilton's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Wilton Product Quality the Highest
Ranked Wilton Product Quality the Lowest
Wilton Product Quality Score by Gender
Male customers rated Wilton's Product Quality score 0.6 stars higher than Female customers.
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Male
3.6/5
Female
3/5
Wilton Product Quality Score by Ethnicity
Wilton's Product Quality score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Wilton.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Wilton Product Quality Score by Age
Wilton's Product Quality score was rated 1.9 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Wilton.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.9 | 66+ | 1.9 |
Wilton Product Quality Score by Usage
Wilton's Product Quality score was rated the highest by customers who have used Wilton's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Wilton Pricing
Wilton ROI & Value For Money
3.1/5
Wilton has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Quick Insights into Wilton ROI
Wilton's ROI score was rated highest by customers who have used Wilton's products/services for Less than 1 Year, and rated lowest by customers who have used Wilton's products/services for Over 10 Years.
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Ranked Wilton ROI the Highest
Ranked Wilton ROI the Lowest
Wilton ROI Score by Gender
Male customers rated Wilton's ROI score 0.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Wilton.
Male
3.5/5
Female
3/5
Wilton ROI Score by Ethnicity
Wilton's ROI score was rated 3.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Wilton.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Wilton ROI Score by Age
Wilton's ROI score was rated 2 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Wilton.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 2 | 66+ | 2 |
Wilton ROI Score by Usage
Wilton's ROI score was rated the highest by customers who have used Wilton's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Wilton Customer Satisfaction (CSAT)
Wilton Customer Satisfaction (CSAT) Score
49 / 100
Wilton has an overall Customer Satisfaction score of 49 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
18%
Satisfied
31%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
25%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Wilton Customer Satisfaction
Wilton's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Wilton's Customer Satisfaction.
Ranked Wilton Customer Satisfaction the Highest
Ranked Wilton Customer Satisfaction the Lowest
Wilton Customer Satisfaction Score by Gender
Male customers rated Wilton's Customer Satisfaction score 15 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Wilton.
75 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
60 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 20% | |
Very Dissatisfied | 0% |
Wilton Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Wilton's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Wilton.
80 / 100
Very Satisfied
0%
Satisfied
80%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
Wilton Customer Satisfaction Score by Age
Wilton's Customer Satisfaction score was rated 25 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Wilton.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 25% |
Wilton Customer Satisfaction Score by Usage
Wilton's Customer Satisfaction score was rated 66 points by customers who have used Wilton's products/services for Less than 1 Year, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Wilton Customer Service
2.9/5
Wilton has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Wilton's Customer Service
Address
Woodridge, IL
Website
http://www.wilton.com/tablet
Phone Number
630-963-1818
Quick Insights into Wilton Customer Service
Wilton's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Wilton's Customer Service score.
Ranked Wilton Customer Service the Highest
Ranked Wilton Customer Service the Lowest
Wilton Customer Service Score by Gender
Male customers rated Wilton's Customer Service score 1.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Wilton.
Male
3.5/5
Female
2.4/5
Wilton Customer Service Score by Ethnicity
Wilton's Customer Service score was rated 2.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Wilton.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Wilton Customer Service Score by Age
Wilton's Customer Service score was rated 1.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Wilton.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
Wilton Customer Service Score by Usage
Wilton's Customer Service score was rated the highest by customers who have used Wilton's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Wilton as an Employer
3.4/5
Wilton has a 3.4/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Wilton scored a -40 for Net Promoter Score and a -55 for Employee Net Promoter Score. NPS gauges how likely a customer of Wilton would recommend the brand to a friend. ENPS measures how likely Wilton employees would recommend working at Wilton to a friend.
Net Promoter Score
-40
NPS Score
| 16% | Promoters |
|---|---|
| 28% | Passive |
| 56% | Detractors |
Employee Net Promoter Score
-55
eNPS Score
| 9% | Promoters |
|---|---|
| 27% | Passive |
| 64% | Detractors |
