WordStream Culture | Comparably
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WordStream Claimed Company
WordStream provides search marketing software and price per click services for online marketers. read more
EMPLOYEE
PARTICIPANTS
13
TOTAL
RATINGS
233

WordStream Company Culture

WordStream Culture

This score is derived from employee ratings & reviews
3.4/5
WordStream's Overall Culture is rated C+

Top Rated Culture Dimensions

WordStream CEO

Top 10%Top 10% of Similar Size Companies on Comparably
Howard M. Kogan WordStream's CEO
Howard M. Kogan
84 /100

Diversity at WordStream

Women at WordStream

Top 50%Top 50% of Similar Size Companies on Comparably
C+

Women at WordStream have rated Work Culture, Perks And Benefits, and Leadership as the highest categories they have scored

WordStream eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 20%Top 20% of Similar Size Companies on Comparably

Recommend to a Friend?

60

WordStream employees are 60% more likely to recommend WordStream as a great place to work

70%Promoters
20%Passives
10%Detractors

Working at WordStream

Working at WordStream is rated average by 13 employees, across various culture dimensions. WordStream employees are most satisfied about CEO Rating, eNPS, and Outlook categories, putting WordStream’s culture in the Top 50% compared to similar sized companies on Comparably and in the Top 50% compared to other companies in Boston. See below in detail how working at WordStream was rated by employees.

Overall Company Culture at WordStream

C+

Overall Company Culture at WordStream is rated C+

Last updated months ago

Top
50%

WordStream ranks in the Top 50% of other companies on Comparably with 51-200 Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 13 Employees

View Results
0
20
40
60
80
100
Marketing
62
Marketing62

WordStream Employee Reviews

Out of 8 WordStream employee reviews, 63% were positive. The remaining 37% were constructive reviews with the goal of helping WordStream improve their work culture.

63%
37%
Positive Reviews63%
Constructive Feedback37%

Positive Reviews From WordStream Employees

  • What do you like best about your company?
    Focus on your professional goals and align them with the company. Mention anything specific such as company leaders, market position or values. Emphasize the company's positive work and/or outreach. Concentrate on the real reasons why you applied.
  • What makes you most happy at work?
    Simply put, a positive work culture is one that prioritizes the well-being of employees, offers support at all levels within the organization, and has policies in place that encourage respect, trust, empathy, and support.
  • What are some of the best things about your team?
    Effective communication is central to every facet of an organisation. A thriving team has open and honest discussions, sharing their thoughts, ...

Constructive Feedback From WordStream Employees

  • What would you most like to see improved at your company?
    Instituting new policies and activities that provide fun opportunities for staff can be an excellent way to improve morale. Scheduling fun events, like team building days or company picnics, can also help to increase a sense of community within the organization and make cooperation within your compa

WordStream Company Information

WordStream Company Overview

WordStream provides search marketing software and price per click services for online marketers.

WordStream Mission, Vision & Values

WordStream Mission Statement

Bringing the Power of Search Marketing to Businesses of All Sizes

WordStream Values

  • BE GREAT
  • TAKE ACTION
  • THOUGHT LEADERSHIP
  • WINNING TOGETHER
  • AUTHENTICITY
  • TRANSPARENCY
Headquarter177 Huntington Ave., 16th Floor
Boston, MA
United States of America
Websitewww.wordstream.com
Founding Date2007
Tel1(866) 971-0933
Company StatusPrivate

WordStream Competitors

WordStream competitors include ActiveCampaign, ReachLocal, Pixability, and IgnitionOne. WordStream ranks 5th in Overall Culture Score on Comparably vs its competitors. See below how WordStream compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

  1. #1
    ActiveCampaign's Logo
    ActiveCampaign
    4.8/5
  2. #2
    ReachLocal's Logo
    ReachLocal
    4.6/5
  3. #3
    Pixability's Logo
    Pixability
    4.5/5
  4. #4
    IgnitionOne's Logo
    IgnitionOne
    4.3/5
  5. #5
    WordStream's Logo
    WordStream
    3.4/5
  • Culture Video

WordStream Employees

13 employees at WordStream have reviewed WordStream across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 13 WordStream employees give their leadership a grade of C, or Bottom 45% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at WordStream are not very pleased with their total compensation at WordStream, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at WordStream are pleased with their team. 13 Participants grade the quality of their coworkers a C+. The majority believe the meetings at WordStream are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at WordStream believe the environment at WordStream is positive. Most Participants believe the pace of work at WordStream is comfortably fast. About 100% of the employees at WordStream work 8 hours or less.

Overall, the employees at WordStream are happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

Joining WordStream - Employee Onboarding

The prevailing opinion from employees about joining WordStream is that the company was prepared on their first day. WordStream employees concluded that their overall onboarding experience was positive. 67% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

WordStream KPIs and OKRs

At WordStream 67% of employees think their department KPIs and OKRs are clear. Employees’ understanding of WordStream's KPIs and OKRs is essential for its success. Out of 4 WordStream employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 2 have said yes.

AnswerPercent
Yes50%
No50%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes67%
No33%
Are the KPIs/OKRs for your department clear?

WordStream CEO & Leadership

WordStream CEO - Howard M. Kogan

Howard M. Kogan WordStream's CEO
84 /100

WordStream’s CEO Howard M. Kogan started in this role in 2017. Howard’s approval rate is in the Top 10% of all CEOs of similar-sized companies on Comparably, and in the Top 5% compared to the CEOs of all other companies in Boston. WordStream’s CEO is highly regarded especially by Caucasian employees and Female employees. Compared to WordStream’s competitors, Howard M. Kogan ranks right below IgnitionOne CEO Will Margiloff. Under M. Kogan’s leadership, WordStream employee respondents are most happy about their Outlook and the company’s Environment. Compensation and Office Culture are two areas, according to respondents, where WordStream could stand to see real improvement.

WordStream Leadership

The WordStream Executive Team is rated a “C+” and led by CEO Howard M. Kogan, SVP Customer Success Kristen Yerardi, and VP of Engineering Patrick Heath

  • Howard M. Kogan  CEO / President

    Howard M. Kogan CEO / President

    Howard M. Kogan serves as the CEO / President of WordStream.

  • Kristen Yerardi SVP Customer Success

    Kristen Yerardi serves as the SVP Customer Success of WordStream. Kristen started at WordStream in January of 2017.... read more

  • Patrick Heath VP of Engineering

    Patrick Heath serves as the VP of Engineering of WordStream. Patrick started at WordStream in February of 2013. Patrick... read more

  • Steve Tremblay VP Business Operations

    Steve Tremblay serves as the VP Business Operations of WordStream. Steve started at WordStream in August of 2017. Steve... read more

  • John Judge SVP WW Sales

    John Judge serves as the SVP WW Sales of WordStream. John started at WordStream in May of 2016. John is currently based... read more

  • Bill Zinsmeister Vice President Business Development

    Bill Zinsmeister serves as the Vice President Business Development of WordStream. Bill started at WordStream in August... read more

  • Polly MacIsaac Senior Vice President, Customer Success

    Polly MacIsaac serves as the Senior Vice President, Customer Success of WordStream. Polly started at WordStream in... read more

  • Mitchell Leiman SVP, Strategy, Finance & Operations

    Mitchell Leiman serves as the SVP, Strategy, Finance & Operations of WordStream. Mitchell currently resides in the... read more

WordStream Salaries

How much does WordStream pay?

How much do people at WordStream get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at WordStream is $99,919, or $48 per hour, while the estimated median salary is $125,609, or $60 per hour.

At WordStream, the highest paid job is a Director of Engineering at $165,893 annually and the lowest is an Admin Assistant at $45,425 annually. Average WordStream salaries by department include: Admin at $57,010, Sales at $246,579, HR at $75,765, and Operations at $73,266. Half of WordStream salaries are above $125,609.

9 employees at WordStream rank their Compensation in the Bottom 35% of similar sized companies in the US (based on 33 ratings) while 9 employees at WordStream rank their Perks And Benefits in the Top 50% of similar sized companies in the US (based on 12 ratings).

Last updated months ago.

1st Percentile
$64k
$64k1st Percentile
20th Percentile
$97k
$97k20th Percentile
40th Percentile
$122k
$122k40th Percentile
60th Percentile
$192k
$192k60th Percentile
80th Percentile
$238k
$238k80th Percentile
100th Percentile
$332k
$332k100th Percentile
$99,919*
Average Compensation
$125,609*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

WordStream Salaries by Department

Explore WordStream Salaries

Diversity & Inclusion at WordStream

The Diversity score provides insights into how diverse employees feel and rate their work experience at WordStream across various culture dimensions.

Ranked Culture the Highest

Women N/A/100
Men N/A/100
Diverse Employees N/A/100

Ranked Culture the Lowest

Women N/A/100
Men N/A/100
Diverse Employees N/A/100

WordStream Perks & Benefits

Health & Wellness

  • Dental Insurance
  • Health Insurance

WordStream PTO

WordStream's PTO and Vacation policy typically gives 15-20 days off a year with 50% of employees expected to be work free while out of office. WordStream's benefits and PTO Package averages to represent a $2500+ cash value per month.

AnswerPercent
Flex Time50%
Vacation Policy0%
Office Meals0%
401k Contribution0%
Childcare50%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes50%
No50%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo100%
$1500 - $2500/mo0%
$1000 -$1500/mo0%
$500 -$1000/mo0%
Less than $500/mo0%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

WordStream Careers

WordStream Jobs

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H1B Visa

In 2019, WordStream applied for 3 H1B visas. Of the work permits applied for, 100% were approved.

Work Permit Application Outcome

3
Total Applied
  • 100% Granted (3 out of 3)
  • 0% Denied ( out of 3)
  • 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 3)
  • 0% Certified-Withdrawn Application was approved but later withdrawn by employer ( out of 3)

This data was calculated using publicly sourced data from OFLC Performance Data

Let WordStream Know You Want To Work There

Overview of Candidates Interested in WordStream on Comparably

Candidates By Department

All Industries
29%
Marketing
29%
Design
29%
Operations
14%

Candidates By Location

Los Angeles
14%
Oregon City
14%
San Antonio
14%
Syracuse
14%
Pittsburgh
14%
Other
29%

Frequently Asked Questions regarding WordStream

What is WordStream address?

WordStream location is at 177 Huntington Ave., 16th Floor

Who is the CEO of WordStream?

WordStream CEO is Howard M. Kogan, their score by employees is 84

What is WordStream eNPS?

The eNPS for WordStream is 60

What is the salary for Operations Manager in WordStream?

Operations Manager average salary in the US is 73k

What are the salaries in the Marketing in WordStream?

The average salaries for Marketing in WordStream is 154k

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