Speaking about the position and the products offered.
Their knowledge of the industry
Many coworkers are complaining about carrying the team when they're been fed the leads.
They need new Leadership! It starts at the head. They also need realistic goals
The pay is below market and the way that the commission is paid is in favor of the company
Better leadership... I experienced the worst VP of sales in my career history. He was passive aggressive and demotivating. He promised the board numbers we could never hit consistently. If you have 15 sales rep and only 3 are hitting the numbers then there is something seriously wrong.