ZEFR Mission, Vision & Values
ZEFR Mission Statement
ZEFR is the world’s leading video identification technology company. Its videoID™ technology identifies, filters and organizes online video for brands and content owners. With access to more data any other YouTube partner, ZEFR’s BrandID® delivers a view into culture and the tools to turn insights into more impactful media for advertisers. In 2015, ZEFR released BrandID® Influencers, a technology-based influencer marketing platform.
ZEFR Vision Statement
No one has added ZEFR's vision statement yet.
ZEFR Values
- Discovery & Relevancy
- Forecasting Performance
- Brand Safety
- Campaign Intelligence
ZEFR Employee Alignment
Besides getting paid, the “company mission” is the most important thing about their work for 100% of employees at ZEFR. When asked to whom they feel the most loyal at work, 50% of employees said ZEFR's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
