Employees at Alterra Mountain Company rank Rusty Gregory in the Bottom 5% of similar sized companies. Similarly, employees at Vail Resorts rank Kirsten Lynch in the Bottom 5% of similar sized companies. Employees rate their CEO differently based on the frequency of interaction, ability to affect company culture, and drive measurable results.

Rusty Gregory

CEO of Alterra Mountain Company

BIO: Rusty has served on Alterra's board of directors since its inception in 2017, and his 40-year ski industry career began as a lift operator at Mammoth Mountain, Calif., where he rose through the ranks to become an owner and the company’s chairman and CEO for more than 20 years.

Kirsten Lynch

CEO of Vail Resorts

BIO: Named CEO in November 2021, Kirsten previously served as EVP & Chief Marketing Officer for 10 years, where she led the growth of the Epic Pass business and transformed how Vail Resorts uses data and analytics. Since becoming CEO, Kirsten has led a transformational investment in frontline resort talent as well as new guest innovations such as Mobile Pass and My Epic Gear. Under her leadership, the company was named one of Newsweek’s Most Trustworthy Companies in America in 2023. Before joining Vail Resorts, Kirsten held leadership roles at some of America’s most trusted companies including PepsiCo, Kraft Foods and the Ford Motor Company. Kirsten has been featured in Bloomberg, Fortune, and Ad Age, and in 2019, was recognized by Forbes as one of the top 50 Game-Changing Marketing Leaders on their CMO Next List. Kirsten is an avid skier and enjoys hiking, biking and sailing. She grew up in Chicago, first skiing at the age of 6 at Wilmot Mountain. ?