
In the Bottom 5% of 1339 Similar Sized Companies on Comparably
In the Bottom 10% of 118 Nearby Companies in Denver
4th place versus 5 competitors rated on Comparably
Named CEO in November 2021, Kirsten previously served as EVP & Chief Marketing Officer for 10 years, where she led the growth of the Epic Pass business and transformed how Vail Resorts uses data and analytics. Since becoming CEO, Kirsten has led a transformational investment in frontline resort talent as well as new guest innovations such as Mobile Pass and My Epic Gear. Under her leadership, the company was named one of Newsweek’s Most Trustworthy Companies in America in 2023.
Before joining Vail Resorts, Kirsten held leadership roles at some of America’s most trusted companies including PepsiCo, Kraft Foods and the Ford Motor Company.
Kirsten has been featured in Bloomberg, Fortune, and Ad Age, and in 2019, was recognized by Forbes as one of the top 50 Game-Changing Marketing Leaders on their CMO Next List.
Kirsten is an avid skier and enjoys hiking, biking and sailing. She grew up in Chicago, first skiing at the age of 6 at Wilmot Mountain. ?
The CEO score provides an understanding of how employees feel about the CEO’s leadership style and effectiveness at Vail Resorts.
Based on 189 ratings, Kirsten Lynch ranks right below MGM Resorts International's CEO, Bill Hornbuckle.
Vail Resorts' CEO is highly regarded by employees with 1 to 3 Years experience, Male employees, and African American/Black employees. However, employees with Over 10 Years experience, Female employees, and the IT department have a less favorable view of the CEO and believe there is room for improvement. Overall, the CEO score has remained stable over the last 90 days.
Vail Resorts ranks in the Bottom 5% of other companies on Comparably with 10,000+ Employees for CEO Rating Score.
Vail Resorts ranks in the Bottom 10% of other companies in Denver for CEO Rating Score.
