HR or Marketing? Claim Your Free Employer Account
Kirsten Lynch ā Executive VP & Chief Marketing Officer at Vail Resorts
Executive Bio
Ms. Kirsten A. Lynch has been the Chief Marketing Officer and an Executive Vice President at Vail Resorts Inc. since July 2011. Ms. Lynch is responsible for the Vail Resorts marketing functions, including brand marketing, advertising, CRM, market research, pricing, e-commerce, online marketing and strategic alliances. She is also responsible for Vail Resorts marketing efforts in its Mountain, Hospitality and Real Estate divisions. Ms. Lynch served at PepsiCo, where she served as Chief Marketing Officer of Quaker Foods and Snacks Division from 2009 to 2011 and led the brand marketing, consumer insights and shopper marketing organization for the $2 billion net revenue division to transform one of America's most trusted brands into a health and wellness platform. From 2007 to 2009, she served as Vice President of Marketing for Kraft Foods??? Cheese and Dairy Business Unit. Ms. Lynch worked for Kraft Foods since 1996, where she served various marketing positions for the company's product divisions, including Senior Marketing Director of Kraft Mac & Cheese and Family Dinners and Senior Brand Manager and Brand Manager for product lines such as salad dressings, barbecue, DiGiorno Pasta & Sauce and Miracle Whip. Ms. Lynch holds a Bachelor's Degree in Marketing from Illinois State University in 1990 and a Master's Degree in Business from Washington University in St. Louis in 1995.
Executive VP & Chief Marketing Officer Impact on Marketing Department's Culture
Kirsten Lynch holds the highest position within the Marketing department at Vail Resorts ā Executive VP & Chief Marketing Officer, and therefore has influence on the culture of the Marketing department. Employees within Vail Resorts' Marketing department are invested in Vail Resorts' goals, and feel as though there is space for career growth.
Are you challenged at work?
Are your company's goals clear, and are you invested in them?
Are you satisfied with your work/life balance?
Is your work environment positive or negative?
How would you rate the value & quality of meetings at your company?
Does your current company provide you meaningful opportunities for career advancement?
Executive Team Culture Ratings from Vail Resorts Employees
BOTTOM
5%
Vail Resorts' Executive Team scores in the Bottom 5%
of similar sized companies on Comparably
of similar sized companies on Comparably
Vail Resorts' Executive Team at a Glance
Based on 129 ratings, Vail Resorts' employees are less satisfied with their Executive Team and give them a āFā or 43/100. On average, Men provided higher ratings for their Executive Team compared to Women.
Vail Resorts' Executive Team ranks in the Bottom 10% of other companies in Denver and Bottom 5% of other companies on Comparably that also have 10,000+ Employees.
×