



Compare American Family Insurance versus State Farm Insurance for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 154 employees and customers of American Family Insurance and 1542 employees and customers of State Farm Insurance.

American Family Insurance's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of American Family Insurance. Their current valuation is $9.33B.

State Farm Insurance's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of State Farm Insurance.
| 23% | Promoters |
|---|---|
| 6% | Passive |
| 71% | Detractors |
| 26% | Promoters |
|---|---|
| 9% | Passive |
| 65% | Detractors |
Net Promoter Score
Winner by 9
CEO Rating

American Family Insurance doesn't have enough ratings to calculate the Team Culture Ratings.
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Employees at State Farm Insurance rate their CEO, Michael Tipsord, 56/100. This score is 12% lower than the scores of American Family Insurance's CEO, Jack Salzwedel. Employees in the Marketing and Business Development departments rate Michael Tipsord the highest.

Employees at American Family Insurance rate their Overall Culture a 66/100, with Engineering and Operations as the two departments that rate their experience the highest.
Overall Culture
Winner by 3%

Employees at State Farm Insurance rate their Overall Culture a /100, with Legal and Business Development as the two departments that rate their experience the highest.

Employee Net Promoter Score
Winner by 8%


Employees at American Family Insurance rate their Gender Score a 62/100, with Operations and Sales as the two departments that rate their experience the highest.

Employees at State Farm Insurance rate their Gender Score a /100, with Business Development and Legal as the two departments that rate their experience the highest.
Gender Score
Winner by 4%

Employees at American Family Insurance rate their Diversity Score a 72/100, with IT as the department that rate their experience the highest.
Diversity Score
Winner by 9%

Employees at State Farm Insurance rate their Diversity Score a /100, with HR and Business Development as the two departments that rate their experience the highest.

Employees at American Family Insurance rate their Perk and Benefits Score a 68/100, with IT and Operations as the two departments that rate their experience the highest.
Perk and Benefits Score
Winner by 5%

Employees at State Farm Insurance rate their Perk and Benefits Score a /100, with Business Development and Legal as the two departments that rate their experience the highest.

Employees at American Family Insurance rate their Professional Development Score a 63/100, with Sales as the department that rate their experience the highest.
Professional Development Score
Winner by 7%

Employees at State Farm Insurance rate their Professional Development Score a /100, with Marketing and Finance as the two departments that rate their experience the highest.

Leadership Culture Ratings vs State Farm Insurance
Winner by 5%
American Family Insurance rates % higher than State Farm Insurance on Leadership Culture Ratings vs State Farm Insurance Ratings based on looking at 4222 ratings from employees of the two companies. Ratings come from the answers to questions like "Does Your Boss Hurt Your Company Culture?" and "What do you like best about the leadership team?".

Compensation Culture Ratings vs State Farm Insurance
Winner by 3%
American Family Insurance rates % higher than State Farm Insurance on Compensation Culture Ratings vs State Farm Insurance Ratings based on looking at 3117 ratings from employees of the two companies. Ratings come from the answers to questions like "Why do you feel undervalued and what would make you feel better about your compensation?" and "Are you satisfied with your stock/equity compensation?".

Team Culture Ratings vs State Farm Insurance
Winner by 1%
American Family Insurance rates % higher than State Farm Insurance on Team Culture Ratings vs State Farm Insurance Ratings based on looking at 2805 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate the quality of your coworkers?" and "Does Your Boss Hurt Your Company Culture?".
American Family Insurance rates % lower than State Farm Insurance on Environment Culture Ratings vs State Farm Insurance Ratings based on looking at 2792 ratings from employees of the two companies. Ratings come from the answers to questions like "What is most positive about the culture and environment at your company?" and "Is your work environment positive or negative?".

Sentiment Culture Ratings vs State Farm Insurance
Winner by 7%
American Family Insurance rates % higher than State Farm Insurance on Sentiment Culture Ratings vs State Farm Insurance Ratings based on looking at 3284 ratings from employees of the two companies. Ratings come from the answers to questions like "What's going wrong and how can it be improved?" and "How do your customers perceive your company?".






