

Compare Backcountry.com versus REI for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 93 employees and customers of Backcountry.com and 499 employees and customers of REI.
| 38% | Promoters |
|---|---|
| 17% | Passive |
| 45% | Detractors |
| 67% | Promoters |
|---|---|
| 17% | Passive |
| 16% | Detractors |
Net Promoter Score
Winner by 58
CEO Rating
Winner by 1%