Backcountry.com vs REI | Comparably
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VS
Profile Image
Backcountry.com Claimed Company
EMPLOYEE
PARTICIPANTS
90
TOTAL
RATINGS
801
REI Claimed Company
EMPLOYEE
PARTICIPANTS
486
TOTAL
RATINGS
4645

Backcountry.com vs REI

Compare Backcountry.com versus REI for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 90 employees and customers of Backcountry.com and 486 employees and customers of REI.

Backcountry.com

Backcountry.com's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Backcountry.com. Their current valuation is $4.88B.

REI

REI's brand is ranked #19 in the list of Global Top 100 Brands, as rated by customers of REI. Their current valuation is $373.70M.


3.4/5
Product Quality
4.3/5
3.2/5
Pricing
4.1/5
3.3/5
Customer Service
4.4/5
-2
NPS Score
40%Promoters
18%Passive
42%Detractors
53
NPS Score
68%Promoters
17%Passive
15%Detractors

Net Promoter Score
Winner by 55


Working at Backcountry.com vs Working at REI

Melanie Cox Backcountry.com's CEO
53 / 100

CEO Rating

54 / 100

CEO Rating
Winner by 1%

Backcountry.com

Backcountry.com doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

REI

Employees at REI rate their CEO, Eric Artz, 54/100. This score is 1% higher than the scores of Backcountry.com's CEO, Melanie Cox. Employees in the Engineering and Design departments rate Eric Artz the highest.


CEO Score 53
CEO Score
CEO Score 54
Overall Culture 63
Overall Culture
Overall Culture 64
-16
eNPS
-13
Gender Score 73
Gender Score
Gender Score 65
Diversity Score N/A
Diversity Score
Diversity Score 69
Perk And Benefits 69
Perk And Benefits
Perk And Benefits 66
Professional Dev. 76
Professional Dev.
Professional Dev. 52

Overall Culture at Backcountry.com vs REI

63
/ 100
Backcountry.com

Employees at Backcountry.com rate their Overall Culture a 63/100, with Operations and Marketing as the two departments that rate their experience the highest.

64
/ 100
REI

Employees at REI rate their Overall Culture a /100, with Customer Support and Admin as the two departments that rate their experience the highest.

Overall Culture
Winner by 1%

  • Backcountry.com
  • REI64

Employee Net Promoter Score at Backcountry.com vs REI

-16
eNPS
Backcountry.com
25 Promoters 35%
10 Passives 14%
37 Detractors 51%
-13
eNPS
REI
147 Promoters 34%
79 Passives 19%
197 Detractors 47%

Employee Net Promoter Score
Winner by %

  • Backcountry.com
  • REI-13

Gender Score at Backcountry.com vs REI

73
/ 100
Backcountry.com

Employees at Backcountry.com rate their Gender Score a 73/100.

Gender Score
Winner by 8%

65
/ 100
REI

Employees at REI rate their Gender Score a /100, with Customer Support and Design as the two departments that rate their experience the highest.

  • Backcountry.com
  • REI65

Diversity Score at Backcountry.com vs REI

?
Not enough ratings
Backcountry.com

Backcountry.com doesn't have enough ratings to calculate Diversity Score ratings.

Know someone that works there? Invite them to rate their experience.

?
Not enough ratings
REI

Employees at REI rate their Diversity Score a /100, with Design and Sales as the two departments that rate their experience the highest.

Diversity Score
Winner

  • REI69

Perk and Benefits Score at Backcountry.com vs REI

69
/ 100
Backcountry.com

Employees at Backcountry.com rate their Perk and Benefits Score a 69/100, with Marketing as the department that rate their experience the highest.

Perk and Benefits Score
Winner by 3%

66
/ 100
REI

Employees at REI rate their Perk and Benefits Score a /100, with Operations and Customer Support as the two departments that rate their experience the highest.

  • Backcountry.com
  • REI65

Professional Development Score at Backcountry.com vs REI

76
/ 100
Backcountry.com

Employees at Backcountry.com rate their Professional Development Score a 76/100.

Professional Development Score
Winner by 24%

52
/ 100
REI

Employees at REI rate their Professional Development Score a /100, with Sales as the department that rate their experience the highest.

  • Backcountry.com
  • REI51

Leadership Culture Ratings vs REI

Backcountry.com rates % lower than REI on Leadership Culture Ratings vs REI Ratings based on looking at 1202 ratings from employees of the two companies. Ratings come from the answers to questions like "Does your manager seem to care about you as a person?" and "What do you like best about the leadership team?".

  • Backcountry.com
  • REI58

Compensation Culture Ratings vs REI

Backcountry.com tied with REI on Compensation Culture Ratings vs REI Ratings based on looking at 861 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you believe you're paid fairly?" and "Why do you feel undervalued and what would make you feel better about your compensation?".

  • Backcountry.com
  • REI60

Team Culture Ratings vs REI

Backcountry.com rates % lower than REI on Team Culture Ratings vs REI Ratings based on looking at 770 ratings from employees of the two companies. Ratings come from the answers to questions like "What do your coworkers need to improve and how could you work together better?" and "How would you rate the quality of your coworkers?".

  • Backcountry.com
  • REI72

Environment Culture Ratings vs REI

Backcountry.com
72 / 100

Environment Culture Ratings vs REI
Winner by 4%

Backcountry.com rates % higher than REI on Environment Culture Ratings vs REI Ratings based on looking at 699 ratings from employees of the two companies. Ratings come from the answers to questions like "What % of the time are you bored at work?" and "On average, how many hours do you work a day?".

  • Backcountry.com
  • REI68

Sentiment Culture Ratings vs REI

Backcountry.com rates % lower than REI on Sentiment Culture Ratings vs REI Ratings based on looking at 980 ratings from employees of the two companies. Ratings come from the answers to questions like "What do you like best about your company?" and "How confident are you about the future success of your company?".

  • Backcountry.com
  • REI64