

Compare Backcountry.com versus REI for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 92 employees and customers of Backcountry.com and 498 employees and customers of REI.
| 39% | Promoters |
|---|---|
| 17% | Passive |
| 44% | Detractors |
| 68% | Promoters |
|---|---|
| 17% | Passive |
| 15% | Detractors |
Net Promoter Score
Winner by 58
CEO Rating
Winner by 1%