

Compare Backcountry.com versus REI for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 90 employees and customers of Backcountry.com and 486 employees and customers of REI.
| 40% | Promoters |
|---|---|
| 18% | Passive |
| 42% | Detractors |
| 68% | Promoters |
|---|---|
| 17% | Passive |
| 15% | Detractors |
Net Promoter Score
Winner by 55
CEO Rating
Winner by 1%