Backcountry.com vs REI | Comparably
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VS
Profile Image
Backcountry.com Claimed Company
EMPLOYEE
PARTICIPANTS
92
TOTAL
RATINGS
807
REI Claimed Company
EMPLOYEE
PARTICIPANTS
497
TOTAL
RATINGS
4758

Backcountry.com vs REI

Compare Backcountry.com versus REI for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 92 employees and customers of Backcountry.com and 497 employees and customers of REI.

Backcountry.com

Backcountry.com's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Backcountry.com. Their current valuation is $4.88B.

REI

REI's brand is ranked #19 in the list of Global Top 100 Brands, as rated by customers of REI. Their current valuation is $373.70M.


3.4/5
Product Quality
4.3/5
3.2/5
Pricing
4.1/5
3.2/5
Customer Service
4.4/5
-5
NPS Score
39%Promoters
17%Passive
44%Detractors
53
NPS Score
68%Promoters
17%Passive
15%Detractors

Net Promoter Score
Winner by 58


Working at Backcountry.com vs Working at REI

Melanie Cox Backcountry.com's CEO
53 / 100

CEO Rating

54 / 100

CEO Rating
Winner by 1%

Backcountry.com

Backcountry.com doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

REI

Employees at REI rate their CEO, Eric Artz, 54/100. This score is 1% higher than the scores of Backcountry.com's CEO, Melanie Cox. Employees in the Engineering and Design departments rate Eric Artz the highest.


CEO Score 53
CEO Score
CEO Score 54
Overall Culture 62
Overall Culture
Overall Culture 63
-20
eNPS
-13
Gender Score 73
Gender Score
Gender Score 65
Diversity Score N/A
Diversity Score
Diversity Score 69
Perk And Benefits 69
Perk And Benefits
Perk And Benefits 65
Professional Dev. 76
Professional Dev.
Professional Dev. 49

Overall Culture at Backcountry.com vs REI

62
/ 100
Backcountry.com

Employees at Backcountry.com rate their Overall Culture a 62/100, with Operations and Marketing as the two departments that rate their experience the highest.

63
/ 100
REI

Employees at REI rate their Overall Culture a /100, with Customer Support and Admin as the two departments that rate their experience the highest.

Overall Culture
Winner by 1%

  • Backcountry.com
  • REI63

Employee Net Promoter Score at Backcountry.com vs REI

-20
eNPS
Backcountry.com
25 Promoters 33%
10 Passives 14%
39 Detractors 53%
-13
eNPS
REI
148 Promoters 34%
81 Passives 19%
201 Detractors 47%

Employee Net Promoter Score
Winner by %

  • Backcountry.com
  • REI-13

Gender Score at Backcountry.com vs REI

73
/ 100
Backcountry.com

Employees at Backcountry.com rate their Gender Score a 73/100.

Gender Score
Winner by 8%

65
/ 100
REI

Employees at REI rate their Gender Score a /100, with Customer Support and Design as the two departments that rate their experience the highest.

  • Backcountry.com
  • REI65

Diversity Score at Backcountry.com vs REI

?
Not enough ratings
Backcountry.com

Backcountry.com doesn't have enough ratings to calculate Diversity Score ratings.

Know someone that works there? Invite them to rate their experience.

?
Not enough ratings
REI

Employees at REI rate their Diversity Score a /100, with Design and Sales as the two departments that rate their experience the highest.

Diversity Score
Winner

  • REI69

Perk and Benefits Score at Backcountry.com vs REI

69
/ 100
Backcountry.com

Employees at Backcountry.com rate their Perk and Benefits Score a 69/100, with Marketing as the department that rate their experience the highest.

Perk and Benefits Score
Winner by 4%

65
/ 100
REI

Employees at REI rate their Perk and Benefits Score a /100, with Operations and Customer Support as the two departments that rate their experience the highest.

  • Backcountry.com
  • REI65

Professional Development Score at Backcountry.com vs REI

76
/ 100
Backcountry.com

Employees at Backcountry.com rate their Professional Development Score a 76/100.

Professional Development Score
Winner by 27%

49
/ 100
REI

Employees at REI rate their Professional Development Score a /100, with Sales as the department that rate their experience the highest.

  • Backcountry.com
  • REI48

Leadership Culture Ratings vs REI

Backcountry.com rates % lower than REI on Leadership Culture Ratings vs REI Ratings based on looking at 1222 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate your CEO?" and "Do Your Company Leaders Do What They Should to Retain You as an Employee?".

  • Backcountry.com
  • REI58

Compensation Culture Ratings vs REI

Backcountry.com tied with REI on Compensation Culture Ratings vs REI Ratings based on looking at 878 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you satisfied with your stock/equity compensation?" and "Does your company give annual bonuses?".

  • Backcountry.com
  • REI60

Team Culture Ratings vs REI

Backcountry.com rates % lower than REI on Team Culture Ratings vs REI Ratings based on looking at 782 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate the quality of your coworkers?" and "What are some of the best things about your team?".

  • Backcountry.com
  • REI72

Environment Culture Ratings vs REI

Backcountry.com
72 / 100

Environment Culture Ratings vs REI
Winner by 4%

Backcountry.com rates % higher than REI on Environment Culture Ratings vs REI Ratings based on looking at 711 ratings from employees of the two companies. Ratings come from the answers to questions like "On average, how many hours do you work a day?" and "What % of the time are you bored at work?".

  • Backcountry.com
  • REI68

Sentiment Culture Ratings vs REI

Backcountry.com rates % lower than REI on Sentiment Culture Ratings vs REI Ratings based on looking at 1000 ratings from employees of the two companies. Ratings come from the answers to questions like "How do your customers perceive your company?" and "Are you typically excited about going to work each day?".

  • Backcountry.com
  • REI64