REI Claimed Company

EMPLOYEE PARTICIPANTS: 497

TOTAL RATINGS: 4758

The North Face

EMPLOYEE PARTICIPANTS: 193

TOTAL RATINGS: 1144

REI vs The North Face

Compare REI versus The North Face for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 497 employees and customers of REI and 193 employees and customers of The North Face.

REI

REI's brand is ranked #19 in the list of Global Top 100 Brands, as rated by customers of REI. Their current valuation is $373.70M.

The North Face

The North Face's brand is ranked #466 in the list of Global Top 1000 Brands, as rated by customers of The North Face. Their current valuation is $31.49B.

4.3/5

Product Quality

3.7/5

4.1/5

Pricing

3.4/5

4.4/5

Customer Service

3.4/5

NPS Score

68%	Promoters
17%	Passive
15%	Detractors

Net Promoter Score
Winner by 38

NPS Score

48%	Promoters
19%	Passive
33%	Detractors

See how REI compares to its competitors

DICK'S Sporting Goods

Patagonia

Big 5 Sporting Goods Corporation

Matador Resources Company

Backcountry.com

See how The North Face compares to its competitors

Working at REI vs Working at The North Face

54 / 100

CEO Rating

Todd Spaletto

69 / 100

CEO Rating
Winner by 15%

REI

REI doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

The North Face

Employees at The North Face rate their CEO, Todd Spaletto, 69/100. This score is 15% higher than the scores of REI's CEO, Eric Artz. Employees in the Sales department rate Todd Spaletto the highest.

CEO Score 54

CEO Score

CEO Score 69

Overall Culture 63

Overall Culture

Overall Culture 70

-13

eNPS

-9

Gender Score 65

Gender Score

Gender Score 77

Diversity Score 69

Diversity Score

Diversity Score 71

Perk And Benefits 65

Perk And Benefits

Perk And Benefits 72

Professional Dev. 49

Professional Dev.

Professional Dev. N/A

Overall Culture at REI vs The North Face

/ 100

REI

Employees at REI rate their Overall Culture a 63/100, with Customer Support and Admin as the two departments that rate their experience the highest.

/ 100

The North Face

Employees at The North Face rate their Overall Culture a /100, with Sales as the department that rate their experience the highest.

Overall Culture
Winner by 7%

REI63
The North Face

Employee Net Promoter Score at REI vs The North Face

-13

eNPS

REI

148 Promoters 34%

81 Passives 19%

201 Detractors 47%

-9

eNPS

The North Face

55 Promoters 38%

22 Passives 15%

68 Detractors 47%

Employee Net Promoter Score
Winner by %

REI-13
The North Face

Gender Score at REI vs The North Face

/ 100

REI

Employees at REI rate their Gender Score a 65/100, with Customer Support and Design as the two departments that rate their experience the highest.

/ 100

The North Face

Employees at The North Face rate their Gender Score a /100.

Gender Score
Winner by 12%

REI65
The North Face

Diversity Score at REI vs The North Face

/ 100

REI

Employees at REI rate their Diversity Score a 69/100, with Design and Sales as the two departments that rate their experience the highest.

/ 100

The North Face

Employees at The North Face rate their Diversity Score a /100.

Diversity Score
Winner by 2%

REI69
The North Face

Perk and Benefits Score at REI vs The North Face

/ 100

REI

Employees at REI rate their Perk and Benefits Score a 65/100, with Operations and Customer Support as the two departments that rate their experience the highest.

/ 100

The North Face

Employees at The North Face rate their Perk and Benefits Score a /100, with Sales as the department that rate their experience the highest.

Perk and Benefits Score
Winner by 7%

REI65
The North Face

Professional Development Score at REI vs The North Face

/ 100

REI

Employees at REI rate their Professional Development Score a 49/100, with Sales as the department that rate their experience the highest.

Professional Development Score
Winner

/ 100

The North Face

The North Face doesn't have enough ratings to calculate Professional Development Score ratings.

Know someone that works there? Invite them to rate their experience.

REI48

Leadership Culture Ratings vs The North Face

REI rates % lower than The North Face on Leadership Culture Ratings vs The North Face Ratings based on looking at 1297 ratings from employees of the two companies. Ratings come from the answers to questions like "What does the leadership team need to get better at?" and "Do you approve of the job your executive team is doing at your company?".

REI58
The North Face

Compensation Culture Ratings vs The North Face

REI rates % lower than The North Face on Compensation Culture Ratings vs The North Face Ratings based on looking at 922 ratings from employees of the two companies. Ratings come from the answers to questions like "Does your company give annual bonuses?" and "Are you satisfied with your Benefits?".

REI60
The North Face

Team Culture Ratings vs The North Face

REI rates % lower than The North Face on Team Culture Ratings vs The North Face Ratings based on looking at 808 ratings from employees of the two companies. Ratings come from the answers to questions like "Are your company's meetings effective?" and "What do your coworkers need to improve and how could you work together better?".

REI72
The North Face

Environment Culture Ratings vs The North Face

REI rates % lower than The North Face on Environment Culture Ratings vs The North Face Ratings based on looking at 726 ratings from employees of the two companies. Ratings come from the answers to questions like "Does someone you work with closely, make you want to quit your job?" and "What % of the time are you bored at work?".

REI68
The North Face

Sentiment Culture Ratings vs The North Face

REI rates % lower than The North Face on Sentiment Culture Ratings vs The North Face Ratings based on looking at 1112 ratings from employees of the two companies. Ratings come from the answers to questions like "How do your customers perceive your company?" and "Are you typically excited about going to work each day?".

REI64
The North Face