

Compare Backcountry.com versus Zappos for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 90 employees and customers of Backcountry.com and 58 employees and customers of Zappos.
| 40% | Promoters |
|---|---|
| 18% | Passive |
| 42% | Detractors |
| 56% | Promoters |
|---|---|
| 18% | Passive |
| 26% | Detractors |
Net Promoter Score
Winner by 32
CEO Rating
Winner by 5%