

Compare Brown-Forman versus Pernod Ricard for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 54 employees and customers of Brown-Forman and 4 employees and customers of Pernod Ricard.
| 64% | Promoters |
|---|---|
| 16% | Passive |
| 20% | Detractors |
Net Promoter Score
Winner by 7
| 62% | Promoters |
|---|---|
| 13% | Passive |
| 25% | Detractors |
CEO Rating
Winner by 11%