Brown-Forman Claimed Company

EMPLOYEE PARTICIPANTS: 52

TOTAL RATINGS: 411

Diageo Claimed Company

EMPLOYEE PARTICIPANTS: 293

TOTAL RATINGS: 1589

Brown-Forman vs Diageo

Compare Brown-Forman versus Diageo for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 52 employees and customers of Brown-Forman and 293 employees and customers of Diageo.

Brown-Forman

Brown-Forman's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Brown-Forman.

Diageo

Diageo's brand is ranked #344 in the list of Global Top 1000 Brands, as rated by customers of Diageo. Their current market cap is $96.06B.

4.4/5

Product Quality

4.2/5

Pricing

4.1/5

4.3/5

Customer Service

4.1/5

NPS Score

64%	Promoters
16%	Passive
20%	Detractors

Net Promoter Score
Winner by 1

NPS Score

63%	Promoters
17%	Passive
20%	Detractors

See how Brown-Forman compares to its competitors

Working at Brown-Forman vs Working at Diageo

72 / 100

CEO Rating

Ivan Menezes

84 / 100

CEO Rating
Winner by 12%

Brown-Forman

Brown-Forman doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Diageo

Employees at Diageo rate their CEO, Ivan Menezes, 84/100. This score is 12% higher than the scores of Brown-Forman's CEO, Lawson Whiting. Employees in the Business Development and Operations departments rate Ivan Menezes the highest.

CEO Score 72

CEO Score

CEO Score 84

Overall Culture 73

Overall Culture

Overall Culture 78

eNPS

Gender Score 68

Gender Score

Gender Score 70

Diversity Score N/A

Diversity Score

Diversity Score 66

Perk And Benefits 81

Perk And Benefits

Perk And Benefits 72

Professional Dev. N/A

Professional Dev.

Professional Dev. 61

Overall Culture at Brown-Forman vs Diageo

/ 100

Brown-Forman

Employees at Brown-Forman rate their Overall Culture a 73/100.

/ 100

Diageo

Employees at Diageo rate their Overall Culture a /100, with Business Development and Marketing as the two departments that rate their experience the highest.

Overall Culture
Winner by 5%

Brown-Forman
Diageo78

Employee Net Promoter Score at Brown-Forman vs Diageo

eNPS

Brown-Forman

24 Promoters 57%

6 Passives 14%

12 Detractors 29%

eNPS

Diageo

140 Promoters 63%

39 Passives 18%

43 Detractors 19%

Employee Net Promoter Score
Winner by %

Brown-Forman
Diageo44

Gender Score at Brown-Forman vs Diageo

/ 100

Brown-Forman

Employees at Brown-Forman rate their Gender Score a 68/100.

/ 100

Diageo

Employees at Diageo rate their Gender Score a /100.

Gender Score
Winner by 2%

Brown-Forman
Diageo70

Diversity Score at Brown-Forman vs Diageo

Not enough ratings

Brown-Forman

Brown-Forman doesn't have enough ratings to calculate Diversity Score ratings.

Know someone that works there? Invite them to rate their experience.

Not enough ratings

Diageo

Employees at Diageo rate their Diversity Score a /100, with Operations as the department that rate their experience the highest.

Diversity Score
Winner

Diageo66

Perk and Benefits Score at Brown-Forman vs Diageo

/ 100

Brown-Forman

Employees at Brown-Forman rate their Perk and Benefits Score a 81/100.

Perk and Benefits Score
Winner by 9%

/ 100

Diageo

Employees at Diageo rate their Perk and Benefits Score a /100, with Operations as the department that rate their experience the highest.

Brown-Forman
Diageo73

Professional Development Score at Brown-Forman vs Diageo

Not enough ratings

Brown-Forman

Brown-Forman doesn't have enough ratings to calculate Professional Development Score ratings.

Know someone that works there? Invite them to rate their experience.

Not enough ratings

Diageo

Employees at Diageo rate their Professional Development Score a /100.

Professional Development Score
Winner

Diageo59

Leadership Culture Ratings vs Diageo

Brown-Forman rates % lower than Diageo on Leadership Culture Ratings vs Diageo Ratings based on looking at 487 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you feel comfortable giving your boss negative feedback?" and "Do you approve of the job your executive team is doing at your company?".

Brown-Forman
Diageo81

Compensation Culture Ratings vs Diageo

Brown-Forman

76 / 100

Compensation Culture Ratings vs Diageo
Winner by 4%

Diageo

72 / 100

Brown-Forman rates % higher than Diageo on Compensation Culture Ratings vs Diageo Ratings based on looking at 290 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you believe you're paid fairly?" and "Are you satisfied with your stock/equity compensation?".

Brown-Forman
Diageo72

Team Culture Ratings vs Diageo

Brown-Forman rates % lower than Diageo on Team Culture Ratings vs Diageo Ratings based on looking at 220 ratings from employees of the two companies. Ratings come from the answers to questions like "What are some of the best things about your team?" and "How would you rate the quality of your coworkers?".

Brown-Forman
Diageo80

Environment Culture Ratings vs Diageo

Tied

Brown-Forman tied with Diageo on Environment Culture Ratings vs Diageo Ratings based on looking at 186 ratings from employees of the two companies. Ratings come from the answers to questions like "Is your work environment positive or negative?" and "What needs to change to make the company culture better?".

Brown-Forman
Diageo66

Sentiment Culture Ratings vs Diageo

Brown-Forman rates % lower than Diageo on Sentiment Culture Ratings vs Diageo Ratings based on looking at 452 ratings from employees of the two companies. Ratings come from the answers to questions like "What's going wrong and how can it be improved?" and "How do your customers perceive your company?".

Brown-Forman
Diageo81