



Compare Campbell Soup Company versus The Kraft Heinz Company for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 161 employees and customers of Campbell Soup Company and 454 employees and customers of The Kraft Heinz Company.

Campbell Soup Company's brand is ranked #190 in the list of Global Top 1000 Brands, as rated by customers of Campbell Soup Company. Their current market cap is $14.03B.

The Kraft Heinz Company's brand is ranked #203 in the list of Global Top 1000 Brands, as rated by customers of The Kraft Heinz Company. Their current market cap is $48.93B.
| 45% | Promoters |
|---|---|
| 21% | Passive |
| 34% | Detractors |
| 45% | Promoters |
|---|---|
| 23% | Passive |
| 32% | Detractors |
Net Promoter Score
Winner by 2
CEO Rating

Campbell Soup Company doesn't have enough ratings to calculate the Team Culture Ratings.
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Employees at The Kraft Heinz Company rate their CEO, Miguel Patricio, 55/100. This score is 4% lower than the scores of Campbell Soup Company's CEO, Mark A. Clouse. Employees in the Marketing and HR departments rate Miguel Patricio the highest.

Employees at Campbell Soup Company rate their Overall Culture a 57/100, with Admin and Sales as the two departments that rate their experience the highest.
Tied

Employees at The Kraft Heinz Company rate their Overall Culture a /100, with HR and Marketing as the two departments that rate their experience the highest.
Tied

Employee Net Promoter Score
Winner by 18%


Employees at Campbell Soup Company rate their Gender Score a 50/100, with Admin and Product as the two departments that rate their experience the highest.

Employees at The Kraft Heinz Company rate their Gender Score a /100, with Operations and Product as the two departments that rate their experience the highest.
Gender Score
Winner by 8%

Employees at Campbell Soup Company rate their Diversity Score a 33/100.

Employees at The Kraft Heinz Company rate their Diversity Score a /100, with Product and Operations as the two departments that rate their experience the highest.
Diversity Score
Winner by 24%

Employees at Campbell Soup Company rate their Perk and Benefits Score a 60/100, with Product as the department that rate their experience the highest.

Employees at The Kraft Heinz Company rate their Perk and Benefits Score a /100, with HR and Product as the two departments that rate their experience the highest.
Perk and Benefits Score
Winner by 8%

Employees at Campbell Soup Company rate their Professional Development Score a 52/100.
Professional Development Score
Winner by 3%

Employees at The Kraft Heinz Company rate their Professional Development Score a /100, with Operations and Engineering as the two departments that rate their experience the highest.

Leadership Culture Ratings vs The Kraft Heinz Company
Winner by 5%
Campbell Soup Company rates % higher than The Kraft Heinz Company on Leadership Culture Ratings vs The Kraft Heinz Company Ratings based on looking at 1316 ratings from employees of the two companies. Ratings come from the answers to questions like "Are your company's goals clear, and are you invested in them?" and "How would you rate your CEO?".
Campbell Soup Company rates % lower than The Kraft Heinz Company on Compensation Culture Ratings vs The Kraft Heinz Company Ratings based on looking at 884 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you satisfied with your Benefits?" and "Do you believe you're paid fairly?".
Campbell Soup Company rates % lower than The Kraft Heinz Company on Team Culture Ratings vs The Kraft Heinz Company Ratings based on looking at 806 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you look forward to interacting with your coworkers?" and "What are some of the best things about your team?".
Campbell Soup Company tied with The Kraft Heinz Company on Environment Culture Ratings vs The Kraft Heinz Company Ratings based on looking at 778 ratings from employees of the two companies. Ratings come from the answers to questions like "On average, how many hours do you work a day?" and "What needs to change to make the company culture better?".

Sentiment Culture Ratings vs The Kraft Heinz Company
Winner by 3%
Campbell Soup Company rates % higher than The Kraft Heinz Company on Sentiment Culture Ratings vs The Kraft Heinz Company Ratings based on looking at 1054 ratings from employees of the two companies. Ratings come from the answers to questions like "What's going wrong and how can it be improved?" and "What do you like best about your company?".





