


Compare Cinnabon versus Krispy Kreme for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 72 employees and customers of Cinnabon and 480 employees and customers of Krispy Kreme.

Cinnabon's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Cinnabon.

Krispy Kreme's brand is ranked #519 in the list of Global Top 1000 Brands, as rated by customers of Krispy Kreme.
| 46% | Promoters |
|---|---|
| 19% | Passive |
| 35% | Detractors |
| 59% | Promoters |
|---|---|
| 15% | Passive |
| 26% | Detractors |
Net Promoter Score
Winner by 22
CEO Rating

Cinnabon doesn't have enough ratings to calculate the Team Culture Ratings.
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Employees at Krispy Kreme rate their CEO, Michael J. Tattersfield, 58/100. This score is 15% lower than the scores of Cinnabon's CEO, Jim Holthouser. Employees in the Sales and Customer Support departments rate Michael J. Tattersfield the highest.

Employees at Cinnabon rate their Overall Culture a 67/100, with Sales as the department that rate their experience the highest.
Overall Culture
Winner by 12%

Employees at Krispy Kreme rate their Overall Culture a /100, with Sales and Operations as the two departments that rate their experience the highest.


Employees at Krispy Kreme rate their Gender Score a /100, with Sales and Operations as the two departments that rate their experience the highest.

Employees at Krispy Kreme rate their Diversity Score a /100, with Sales and Product as the two departments that rate their experience the highest.

Employees at Cinnabon rate their Perk and Benefits Score a 53/100, with Sales as the department that rate their experience the highest.
Perk and Benefits Score
Winner by 4%

Employees at Krispy Kreme rate their Perk and Benefits Score a /100, with Sales and Operations as the two departments that rate their experience the highest.

Cinnabon doesn't have enough ratings to calculate Professional Development Score ratings.
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Employees at Krispy Kreme rate their Professional Development Score a /100.
Professional Development Score
Winner

Leadership Culture Ratings vs Krispy Kreme
Winner by 18%
Cinnabon rates % higher than Krispy Kreme on Leadership Culture Ratings vs Krispy Kreme Ratings based on looking at 926 ratings from employees of the two companies. Ratings come from the answers to questions like "Does your manager seem to care about you as a person?" and "Are your company's goals clear, and are you invested in them?".

Compensation Culture Ratings vs Krispy Kreme
Winner by 6%
Cinnabon rates % higher than Krispy Kreme on Compensation Culture Ratings vs Krispy Kreme Ratings based on looking at 603 ratings from employees of the two companies. Ratings come from the answers to questions like "How often do you get a raise?" and "What is the best part about your compensation package?".

Team Culture Ratings vs Krispy Kreme
Winner by 8%
Cinnabon rates % higher than Krispy Kreme on Team Culture Ratings vs Krispy Kreme Ratings based on looking at 509 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you look forward to interacting with your coworkers?" and "Are your company's meetings effective?".
Cinnabon rates % lower than Krispy Kreme on Environment Culture Ratings vs Krispy Kreme Ratings based on looking at 464 ratings from employees of the two companies. Ratings come from the answers to questions like "What % of the time are you bored at work?" and "Does someone you work with closely, make you want to quit your job?".

Sentiment Culture Ratings vs Krispy Kreme
Winner by 17%
Cinnabon rates % higher than Krispy Kreme on Sentiment Culture Ratings vs Krispy Kreme Ratings based on looking at 843 ratings from employees of the two companies. Ratings come from the answers to questions like "What's going wrong and how can it be improved?" and "Are you typically excited about going to work each day?".


