


Compare Cinnabon versus Krispy Kreme for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 72 employees and customers of Cinnabon and 480 employees and customers of Krispy Kreme.

Cinnabon's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Cinnabon.

Krispy Kreme's brand is ranked #519 in the list of Global Top 1000 Brands, as rated by customers of Krispy Kreme.
| 45% | Promoters |
|---|---|
| 19% | Passive |
| 36% | Detractors |
| 59% | Promoters |
|---|---|
| 15% | Passive |
| 26% | Detractors |
Net Promoter Score
Winner by 24
CEO Rating

Cinnabon doesn't have enough ratings to calculate the Team Culture Ratings.
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Employees at Krispy Kreme rate their CEO, Michael J. Tattersfield, 58/100. This score is 15% lower than the scores of Cinnabon's CEO, Jim Holthouser. Employees in the Sales and Customer Support departments rate Michael J. Tattersfield the highest.

Employees at Cinnabon rate their Overall Culture a 67/100, with Sales as the department that rate their experience the highest.
Overall Culture
Winner by 12%

Employees at Krispy Kreme rate their Overall Culture a /100, with Sales and Operations as the two departments that rate their experience the highest.


Employees at Krispy Kreme rate their Gender Score a /100, with Sales and Operations as the two departments that rate their experience the highest.

Employees at Krispy Kreme rate their Diversity Score a /100, with Sales and Product as the two departments that rate their experience the highest.

Employees at Cinnabon rate their Perk and Benefits Score a 53/100, with Sales as the department that rate their experience the highest.
Perk and Benefits Score
Winner by 4%

Employees at Krispy Kreme rate their Perk and Benefits Score a /100, with Sales and Operations as the two departments that rate their experience the highest.

Cinnabon doesn't have enough ratings to calculate Professional Development Score ratings.
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Employees at Krispy Kreme rate their Professional Development Score a /100.
Professional Development Score
Winner

Leadership Culture Ratings vs Krispy Kreme
Winner by 18%
Cinnabon rates % higher than Krispy Kreme on Leadership Culture Ratings vs Krispy Kreme Ratings based on looking at 926 ratings from employees of the two companies. Ratings come from the answers to questions like "Are your company's goals clear, and are you invested in them?" and "Does Your Boss Hurt Your Company Culture?".

Compensation Culture Ratings vs Krispy Kreme
Winner by 6%
Cinnabon rates % higher than Krispy Kreme on Compensation Culture Ratings vs Krispy Kreme Ratings based on looking at 603 ratings from employees of the two companies. Ratings come from the answers to questions like "Does your company give annual bonuses?" and "Are you satisfied with your stock/equity compensation?".

Team Culture Ratings vs Krispy Kreme
Winner by 8%
Cinnabon rates % higher than Krispy Kreme on Team Culture Ratings vs Krispy Kreme Ratings based on looking at 509 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate the quality of your coworkers?" and "Are your company's meetings effective?".
Cinnabon rates % lower than Krispy Kreme on Environment Culture Ratings vs Krispy Kreme Ratings based on looking at 464 ratings from employees of the two companies. Ratings come from the answers to questions like "What is most positive about the culture and environment at your company?" and "Do you have a close friend at work?".

Sentiment Culture Ratings vs Krispy Kreme
Winner by 17%
Cinnabon rates % higher than Krispy Kreme on Sentiment Culture Ratings vs Krispy Kreme Ratings based on looking at 843 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you typically excited about going to work each day?" and "How confident are you about the future success of your company?".


