8
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Cinnabon
Marketing or Exec? Claim Your Free Account
About Cinnabon's Brand
Cinnabon is a chain of American baked goods stores and kiosks. Among its major competitors, Cinnabon is ranked in 2nd place for NPS while Krispy Kreme is 1st, and Corner Bakery Cafe is 3rd.
Brand at a Glance
70%
Customer Loyalty
3.8/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service
Cinnabon CMO
Cinnabon Ranking
- #2 / 3 of its competitors
Cinnabon NPS
Cinnabon's Net Promoter Score (NPS) is a 8 with 44% Promoters, 20% Passives, and 36% Detractors. Net Promoter Score tracks whether Cinnabon's customers would recommend using the product based on a scale of -100 to 100.
Cinnabon Overall NPS
| 44% | Promoters |
|---|---|
| 20% | Passives |
| 36% | Detractors |
Cinnabon NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 9 | Apr 2024 | 9 |
Sep 2024 8 | Sep 2024 | 8 |
Oct 2024 10 | Oct 2024 | 10 |
Nov 2024 8 | Nov 2024 | 8 |
Dec 2024 10 | Dec 2024 | 10 |
Jan 2025 9 | Jan 2025 | 9 |
Feb 2025 9 | Feb 2025 | 9 |
Mar 2025 8 | Mar 2025 | 8 |
Apr 2025 10 | Apr 2025 | 10 |
May 2025 9 | May 2025 | 9 |
Aug 2025 11 | Aug 2025 | 11 |
Dec 2025 9 | Dec 2025 | 9 |
How Other Brands Compare
Cinnabon is ranked second for NPS among its competitors. Krispy Kreme and Corner Bakery Cafe come in first and third.
Cinnabon |  Krispy Kreme |  Corner Bakery Cafe | |
| Global Ranking | #- | #519 | #579 |
| NPS | 8 | 33 | -10 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cinnabon NPS by Gender
Female customers rated Cinnabon's NPS 51 points higher than Male customers.
Male
-46
Cinnabon's NPS was rated -46 by Male customers on Comparably.
18%
Promoters
18%
Passives
64%
Detractors
Female
5
Cinnabon's NPS was rated 5 by Female customers on Comparably.
43%
Promoters
19%
Passives
38%
Detractors
Cinnabon NPS by Ethnicity
Cinnabon's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -60 | Caucasian | -60 |
Hispanic or Latino -13 | Hispanic or Latino | -13 |
African American/Black -17 | African American/Black | -17 |
Other 0 | Other | 0 |
Cinnabon NPS by Age
Cinnabon's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Cinnabon NPS by Usage
Cinnabon's NPS was rated the highest by customers who have used Cinnabon's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years 11 | 2 to 5 Years | 11 |
5 to 10 Years -18 | 5 to 10 Years | -18 |
Over 10 Years -40 | Over 10 Years | -40 |
Cinnabon NPS vs. Competitors
Compared to its competitors, Cinnabon's NPS is rated right above Corner Bakery Cafe, and is preceded by Krispy Kreme.
| COMPANY | NPS Score | |
|---|---|---|
| Krispy Kreme | 33 |
| Cinnabon | 8 |
| Corner Bakery Cafe | -10 |
Cinnabon Customer Reviews
Out of the 5 Cinnabon customer reviews 3 were positive and 2 were constructive. Cinnabon customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Cinnabon Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Cinnabon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Cinnabon Customer Loyalty Score by Gender
Female customers rated Cinnabon's Customer Loyalty score 24% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Cinnabon.
Male
59%
Yes
Female
83%
Yes
Cinnabon Customer Loyalty Score by Ethnicity
Cinnabon's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Cinnabon.
46
out of 100
Caucasian
66
out of 100
Hispanic or Latino
85
out of 100
African American/Black
100
out of 100
Other
Cinnabon Customer Loyalty Score by Age
Cinnabon's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Cinnabon.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 67% | 18-25 | 67% |
56-60 70% | 56-60 | 70% |
Cinnabon Customer Loyalty Score by Usage
Cinnabon's Customer Loyalty score was rated the highest by customers who have used Cinnabon's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Cinnabon Customer Loyalty vs. Competitors
Compared to its competitors, Cinnabon's Customer Loyalty score is rated right below Corner Bakery Cafe.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Krispy Kreme | 76% |
| Corner Bakery Cafe | 73% |
| Cinnabon | 70% |
Unlock Cinnabon Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Cinnabon Customer Loyalty vs. Competitors data and gain insights into your customers today.
Cinnabon Product Quality
3.8/5
Cinnabon has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Cinnabon's overall Product Quality score rated by its users and customers.
Cinnabon Product Information
Cinnabon’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.cinnabon.com/
- Company Size
- 11-50 Employees
Industry
Tech
Food & Beverages
Quick Insights into Cinnabon Product Quality
Cinnabon's Product Quality score was rated highest by Other customers, and rated lowest by customers ages 56-60.
Sign Up to unlock insights into how customers have ranked Cinnabon's Product Quality.
Ranked Cinnabon Product Quality the Highest
Ranked Cinnabon Product Quality the Lowest
Cinnabon Product Quality Score by Gender
Female customers rated Cinnabon's Product Quality score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Cinnabon.
Male
3.3/5
Female
3.5/5
Cinnabon Product Quality Score by Ethnicity
Cinnabon's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Cinnabon.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 2.7 | African American/Black | 2.7 |
Other 4.1 | Other | 4.1 |
Cinnabon Product Quality Score by Age
Cinnabon's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Cinnabon.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
56-60 2.2 | 56-60 | 2.2 |
Cinnabon Product Quality Score by Usage
Cinnabon's Product Quality score was rated the highest by customers who have used Cinnabon's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Cinnabon Product Quality vs. Competitors
Compared to its competitors, Cinnabon's Product Quality score is rated right above Corner Bakery Cafe, and is preceded by Krispy Kreme.
| COMPANY | Product Quality Score | |
|---|---|---|
| Krispy Kreme | 4/5 |
| Cinnabon | 3.8/5 |
| Corner Bakery Cafe | 2.6/5 |
Unlock Cinnabon Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Cinnabon Product Quality vs. Competitors data and gain insights into your customers today.
Cinnabon Pricing
Cinnabon ROI & Value For Money
3.3/5
Cinnabon has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Cinnabon's overall ROI score rated by its users and customers.
Quick Insights into Cinnabon ROI
Cinnabon's ROI score was rated highest by Other customers, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Cinnabon's ROI score.
Ranked Cinnabon ROI the Highest
Ranked Cinnabon ROI the Lowest
Cinnabon ROI Score by Gender
Female customers rated Cinnabon's ROI score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Cinnabon.
Male
2.6/5
Female
2.8/5
Cinnabon ROI Score by Ethnicity
Cinnabon's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Cinnabon.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 2.4 | African American/Black | 2.4 |
Other 3.6 | Other | 3.6 |
Cinnabon ROI Score by Age
Cinnabon's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Cinnabon.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
56-60 1.9 | 56-60 | 1.9 |
Cinnabon ROI Score by Usage
Cinnabon's ROI score was rated the highest by customers who have used Cinnabon's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Cinnabon Pricing vs. Competitors
Compared to its competitors, Cinnabon's ROI score is rated right above Corner Bakery Cafe, and is preceded by Krispy Kreme.
| COMPANY | Pricing Score | |
|---|---|---|
| Krispy Kreme | 3.7/5 |
| Cinnabon | 3.3/5 |
| Corner Bakery Cafe | 2.6/5 |
Unlock Cinnabon ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Cinnabon ROI vs. Competitors data and gain insights into your customers today.
Cinnabon Customer Satisfaction (CSAT)
Cinnabon Customer Satisfaction (CSAT) Score
74 / 100
Cinnabon has an overall Customer Satisfaction score of 74 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
37%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
4%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Cinnabon Customer Satisfaction
Cinnabon's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 56-60.
Sign Up to unlock insights into how customers have ranked Cinnabon's Customer Satisfaction.
Ranked Cinnabon Customer Satisfaction the Highest
Ranked Cinnabon Customer Satisfaction the Lowest
Cinnabon Customer Satisfaction Score by Gender
Female customers rated Cinnabon's Customer Satisfaction score 5 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Cinnabon.
60 / 100
MaleVery Satisfied | 10% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 10% | |
Very Dissatisfied | 30% |
65 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 5% | |
Very Dissatisfied | 30% |
Cinnabon Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Cinnabon's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Cinnabon.
50 / 100
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
40%
CSAT according to Hispanic or Latino
Cinnabon's Customer Satisfaction (CSAT) score was rated 63% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Cinnabon.
63 / 100
Very Satisfied
25%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
37%
CSAT according to African American/Black
Cinnabon's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Cinnabon.
67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
16%
CSAT according to Other
Cinnabon's Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Cinnabon.
60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
Cinnabon Customer Satisfaction Score by Age
Cinnabon's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Cinnabon.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 82% | |||||||||||||||
| 56-60 | 33% |
Cinnabon Customer Satisfaction Score by Usage
Cinnabon's Customer Satisfaction score was rated the highest by customers who have used Cinnabon's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Cinnabon Customer Satisfaction vs. Competitors
Compared to its competitors, Cinnabon's Customer Satisfaction score is rated right above Corner Bakery Cafe, and is preceded by Krispy Kreme.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Krispy Kreme | 84% |
| Cinnabon | 74% |
| Corner Bakery Cafe | 44% |
Unlock Cinnabon Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Cinnabon Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Cinnabon Customer Service
3.4/5
Cinnabon has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Cinnabon's overall Customer Service score rated by its users and customers.
About Cinnabon's Customer Service
Address
Atlanta, GA 30342
Website
http://www.cinnabon.com/
Quick Insights into Cinnabon Customer Service
Cinnabon's Customer Service score was rated highest by customers who have used Cinnabon's products/services for 1 to 2 Years, and rated lowest by customers ages 56-60.
Sign Up to unlock insights into how customers have ranked Cinnabon's Customer Service score.
Ranked Cinnabon Customer Service the Highest
Ranked Cinnabon Customer Service the Lowest
Cinnabon Customer Service Score by Gender
Female customers rated Cinnabon's Customer Service score 0.3 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Cinnabon.
Male
2.5/5
Female
2.8/5
Cinnabon Customer Service Score by Ethnicity
Cinnabon's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Cinnabon.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
African American/Black 2.6 | African American/Black | 2.6 |
Other 2.8 | Other | 2.8 |
Cinnabon Customer Service Score by Age
Cinnabon's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Cinnabon.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
56-60 1.8 | 56-60 | 1.8 |
Cinnabon Customer Service Score by Usage
Cinnabon's Customer Service score was rated the highest by customers who have used Cinnabon's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Cinnabon Customer Service vs. Competitors
Compared to its competitors, Cinnabon's Customer Service score is rated right above Corner Bakery Cafe, and is preceded by Krispy Kreme.
| COMPANY | Customer Service Score | |
|---|---|---|
| Krispy Kreme | 3.8/5 |
| Cinnabon | 3.4/5 |
| Corner Bakery Cafe | 2.6/5 |
Unlock Cinnabon Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Cinnabon Customer Service vs. Competitors data and gain insights into your customers today.
Cinnabon as an Employer
3.1/5
Cinnabon has a 3.1/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Cinnabon scored a 8 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of Cinnabon would recommend the brand to a friend. ENPS measures how likely Cinnabon employees would recommend working at Cinnabon to a friend.
Net Promoter Score
8
NPS Score
| 44% | Promoters |
|---|---|
| 20% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
9
eNPS Score
| 45% | Promoters |
|---|---|
| 19% | Passive |
| 36% | Detractors |
