Red Bull vs The Coca-Cola Company | Comparably
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Red Bull Claimed Company
EMPLOYEE
PARTICIPANTS
696
TOTAL
RATINGS
4477
The Coca-Cola Company Claimed Company
EMPLOYEE
PARTICIPANTS
1302
TOTAL
RATINGS
11271

Red Bull vs The Coca-Cola Company

Compare Red Bull versus The Coca-Cola Company for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 696 employees and customers of Red Bull and 1302 employees and customers of The Coca-Cola Company.

Red Bull

Red Bull's brand is ranked #38 in the list of Global Top 100 Brands, as rated by customers of Red Bull.

The Coca-Cola Company

The Coca-Cola Company's brand is ranked #55 in the list of Global Top 100 Brands, as rated by customers of The Coca-Cola Company. Their current market cap is $215.34B.

4.2/5
Product Quality
4.2/5
3.8/5
Pricing
3.9/5
4/5
Customer Service
4/5
42
NPS Score
62%Promoters
18%Passive
20%Detractors

Net Promoter Score
Winner by 3

39
NPS Score
60%Promoters
19%Passive
21%Detractors

See how Red Bull compares to its competitors

PepsiCo
Keurig Dr Pepper
Monster Beverage

Working at Red Bull vs Working at The Coca-Cola Company

Dietrich Mateschitz Red Bull's CEO
81 / 100

CEO Rating
Winner by 11%

James Quincey The Coca-Cola Company's CEO
James Quincey
70 / 100

CEO Rating

Red Bull

Red Bull doesn't have enough ratings to calculate the Team Culture Ratings.

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The Coca-Cola Company

Employees at The Coca-Cola Company rate their CEO, James Quincey, 70/100. This score is 11% lower than the scores of Red Bull's CEO, Dietrich Mateschitz. Employees in the Communications and Admin departments rate James Quincey the highest.

CEO Score 81
CEO Score
CEO Score 70
Overall Culture 78
Overall Culture
Overall Culture 69
38
eNPS
8
Gender Score 82
Gender Score
Gender Score 72
Diversity Score 75
Diversity Score
Diversity Score 72
Perk And Benefits 84
Perk And Benefits
Perk And Benefits 72
Professional Dev. 70
Professional Dev.
Professional Dev. 54

Overall Culture at Red Bull vs The Coca-Cola Company

78
/ 100
Red Bull

Employees at Red Bull rate their Overall Culture a 78/100, with IT and Sales as the two departments that rate their experience the highest.

Overall Culture
Winner by 9%

69
/ 100
The Coca-Cola Company

Employees at The Coca-Cola Company rate their Overall Culture a /100, with HR and Communications as the two departments that rate their experience the highest.

  • Red Bull
  • The Coca-Cola Company69

Employee Net Promoter Score at Red Bull vs The Coca-Cola Company

38
eNPS
Red Bull
298 Promoters 62%
66 Passives 14%
115 Detractors 24%

Employee Net Promoter Score
Winner by 30%

8
eNPS
The Coca-Cola Company
455 Promoters 46%
162 Passives 16%
375 Detractors 38%
  • Red Bull
  • The Coca-Cola Company7

Gender Score at Red Bull vs The Coca-Cola Company

82
/ 100
Red Bull

Employees at Red Bull rate their Gender Score a 82/100, with Sales and Marketing as the two departments that rate their experience the highest.

Gender Score
Winner by 10%

72
/ 100
The Coca-Cola Company

Employees at The Coca-Cola Company rate their Gender Score a /100, with HR and IT as the two departments that rate their experience the highest.

  • Red Bull82
  • The Coca-Cola Company72

Diversity Score at Red Bull vs The Coca-Cola Company

75
/ 100
Red Bull

Employees at Red Bull rate their Diversity Score a 75/100, with Sales and Product as the two departments that rate their experience the highest.

Diversity Score
Winner by 3%

72
/ 100
The Coca-Cola Company

Employees at The Coca-Cola Company rate their Diversity Score a /100, with HR and Communications as the two departments that rate their experience the highest.

  • Red Bull75
  • The Coca-Cola Company72

Perk and Benefits Score at Red Bull vs The Coca-Cola Company

84
/ 100
Red Bull

Employees at Red Bull rate their Perk and Benefits Score a 84/100, with IT and Product as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 12%

72
/ 100
The Coca-Cola Company

Employees at The Coca-Cola Company rate their Perk and Benefits Score a /100, with Design and IT as the two departments that rate their experience the highest.

  • Red Bull84
  • The Coca-Cola Company

Professional Development Score at Red Bull vs The Coca-Cola Company

70
/ 100
Red Bull

Employees at Red Bull rate their Professional Development Score a 70/100, with Sales as the department that rate their experience the highest.

Professional Development Score
Winner by 16%

54
/ 100
The Coca-Cola Company

Employees at The Coca-Cola Company rate their Professional Development Score a /100, with HR and Customer Support as the two departments that rate their experience the highest.

  • Red Bull70
  • The Coca-Cola Company

Leadership Culture Ratings vs The Coca-Cola Company

Red Bull
79 / 100

Leadership Culture Ratings vs The Coca-Cola Company
Winner by 12%

The Coca-Cola Company
67 / 100

Red Bull rates % higher than The Coca-Cola Company on Leadership Culture Ratings vs The Coca-Cola Company Ratings based on looking at 3591 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you approve of the job your executive team is doing at your company?" and "Do you feel comfortable giving your boss negative feedback?".

  • Red Bull
  • The Coca-Cola Company67

Compensation Culture Ratings vs The Coca-Cola Company

Red Bull
77 / 100

Compensation Culture Ratings vs The Coca-Cola Company
Winner by 10%

The Coca-Cola Company
67 / 100

Red Bull rates % higher than The Coca-Cola Company on Compensation Culture Ratings vs The Coca-Cola Company Ratings based on looking at 2350 ratings from employees of the two companies. Ratings come from the answers to questions like "Does your company give annual bonuses?" and "How often do you get a raise?".

  • Red Bull78
  • The Coca-Cola Company

Team Culture Ratings vs The Coca-Cola Company

Red Bull
81 / 100

Team Culture Ratings vs The Coca-Cola Company
Winner by 8%

The Coca-Cola Company
73 / 100

Red Bull rates % higher than The Coca-Cola Company on Team Culture Ratings vs The Coca-Cola Company Ratings based on looking at 2087 ratings from employees of the two companies. Ratings come from the answers to questions like "What are some of the best things about your team?" and "Do you look forward to interacting with your coworkers?".

  • Red Bull81
  • The Coca-Cola Company

Environment Culture Ratings vs The Coca-Cola Company

Red Bull
72 / 100

Environment Culture Ratings vs The Coca-Cola Company
Winner by 6%

The Coca-Cola Company
66 / 100

Red Bull rates % higher than The Coca-Cola Company on Environment Culture Ratings vs The Coca-Cola Company Ratings based on looking at 2041 ratings from employees of the two companies. Ratings come from the answers to questions like "Is your work environment positive or negative?" and "Do you have a close friend at work?".

  • Red Bull72
  • The Coca-Cola Company

Sentiment Culture Ratings vs The Coca-Cola Company

Red Bull
82 / 100

Sentiment Culture Ratings vs The Coca-Cola Company
Winner by 8%

The Coca-Cola Company
74 / 100

Red Bull rates % higher than The Coca-Cola Company on Sentiment Culture Ratings vs The Coca-Cola Company Ratings based on looking at 3168 ratings from employees of the two companies. Ratings come from the answers to questions like "What would you most like to see improved at your company?" and "How confident are you about the future success of your company?".

  • Red Bull
  • The Coca-Cola Company74

See how Red Bull compares to its competitors