EMPLOYEE PARTICIPANTS: 25

TOTAL RATINGS: 219

EMPLOYEE PARTICIPANTS: 218

TOTAL RATINGS: 2696

Smyths Toys vs Toys ""R"" Us

Compare Smyths Toys versus Toys ""R"" Us for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 25 employees and customers of Smyths Toys and 218 employees and customers of Toys ""R"" Us.

Smyths Toys

Smyths Toys's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Smyths Toys.

Toys ""R"" Us

Toys ""R"" Us's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Toys ""R"" Us.

3.9/5

Product Quality

3.7/5

3.6/5

Pricing

3.5/5

3.7/5

Customer Service

3.6/5

NPS Score

46%	Promoters
15%	Passive
39%	Detractors

NPS Score

46%	Promoters
22%	Passive
32%	Detractors

Net Promoter Score
Winner by 7

See how Smyths Toys compares to its competitors

Working at Smyths Toys vs Working at Toys ""R"" Us

50 / 100

CEO Rating

Dave Brandon

60 / 100

CEO Rating
Winner by 10%

Smyths Toys

Smyths Toys doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Toys ""R"" Us

Employees at Toys ""R"" Us rate their CEO, Dave Brandon, 60/100. This score is 10% higher than the scores of Smyths Toys' CEO. Employees in the Product and HR departments rate Dave Brandon the highest.

CEO Score 50

CEO Score

CEO Score 60

Overall Culture 58

Overall Culture

Overall Culture 65

-32

eNPS

-13

Gender Score N/A

Gender Score

Gender Score 61

Diversity Score N/A

Diversity Score

Diversity Score 67

Perk And Benefits 58

Perk And Benefits

Perk And Benefits 61

Professional Dev. 71

Professional Dev.

Professional Dev. 57

Overall Culture at Smyths Toys vs Toys ""R"" Us

/ 100

Smyths Toys

Employees at Smyths Toys rate their Overall Culture a 58/100.

/ 100

Toys ""R"" Us

Employees at Toys ""R"" Us rate their Overall Culture a /100, with Product and HR as the two departments that rate their experience the highest.

Overall Culture
Winner by 7%

Smyths Toys
Toys ""R"" Us65

Employee Net Promoter Score at Smyths Toys vs Toys ""R"" Us

-32

eNPS

Smyths Toys

4 Promoters 21%

5 Passives 26%

10 Detractors 53%

-13

eNPS

Toys ""R"" Us

64 Promoters 37%

22 Passives 13%

86 Detractors 50%

Employee Net Promoter Score
Winner by %

Smyths Toys
Toys ""R"" Us-13

Gender Score at Smyths Toys vs Toys ""R"" Us

Not enough ratings

Smyths Toys

Smyths Toys doesn't have enough ratings to calculate Gender Score ratings.

Know someone that works there? Invite them to rate their experience.

Not enough ratings

Toys ""R"" Us

Employees at Toys ""R"" Us rate their Gender Score a /100, with Product and Sales as the two departments that rate their experience the highest.

Gender Score
Winner

Toys ""R"" Us61

Diversity Score at Smyths Toys vs Toys ""R"" Us

Not enough ratings

Smyths Toys

Smyths Toys doesn't have enough ratings to calculate Diversity Score ratings.

Know someone that works there? Invite them to rate their experience.

Not enough ratings

Toys ""R"" Us

Employees at Toys ""R"" Us rate their Diversity Score a /100, with Product and Design as the two departments that rate their experience the highest.

Diversity Score
Winner

Toys ""R"" Us67

Perk and Benefits Score at Smyths Toys vs Toys ""R"" Us

/ 100

Smyths Toys

Employees at Smyths Toys rate their Perk and Benefits Score a 58/100.

/ 100

Toys ""R"" Us

Employees at Toys ""R"" Us rate their Perk and Benefits Score a /100, with Product and Marketing as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 3%

Smyths Toys
Toys ""R"" Us61

Professional Development Score at Smyths Toys vs Toys ""R"" Us

/ 100

Smyths Toys

Employees at Smyths Toys rate their Professional Development Score a 71/100.

Professional Development Score
Winner by 14%

/ 100

Toys ""R"" Us

Employees at Toys ""R"" Us rate their Professional Development Score a /100, with Sales and Customer Support as the two departments that rate their experience the highest.

Smyths Toys
Toys ""R"" Us56

Leadership Culture Ratings vs Toys ""R"" Us

Smyths Toys rates % lower than Toys ""R"" Us on Leadership Culture Ratings vs Toys ""R"" Us Ratings based on looking at 702 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate your executive team?" and "Do Your Company Leaders Do What They Should to Retain You as an Employee?".

Smyths Toys
Toys ""R"" Us63

Compensation Culture Ratings vs Toys ""R"" Us

Smyths Toys rates % lower than Toys ""R"" Us on Compensation Culture Ratings vs Toys ""R"" Us Ratings based on looking at 446 ratings from employees of the two companies. Ratings come from the answers to questions like "How often do you get a raise?" and "Does your company give annual bonuses?".

Smyths Toys
Toys ""R"" Us60

Team Culture Ratings vs Toys ""R"" Us

Smyths Toys rates % lower than Toys ""R"" Us on Team Culture Ratings vs Toys ""R"" Us Ratings based on looking at 400 ratings from employees of the two companies. Ratings come from the answers to questions like "Are your company's meetings effective?" and "What do your coworkers need to improve and how could you work together better?".

Smyths Toys
Toys ""R"" Us73

Environment Culture Ratings vs Toys ""R"" Us

Tied

Smyths Toys tied with Toys ""R"" Us on Environment Culture Ratings vs Toys ""R"" Us Ratings based on looking at 412 ratings from employees of the two companies. Ratings come from the answers to questions like "Does someone you work with closely, make you want to quit your job?" and "What's the work pace at your company?".

Smyths Toys
Toys ""R"" Us73

Sentiment Culture Ratings vs Toys ""R"" Us

Smyths Toys rates % lower than Toys ""R"" Us on Sentiment Culture Ratings vs Toys ""R"" Us Ratings based on looking at 456 ratings from employees of the two companies. Ratings come from the answers to questions like "How do your customers perceive your company?" and "How confident are you about the future success of your company?".

Smyths Toys
Toys ""R"" Us64