Toys ""R"" Us NPS & Customer Reviews | Comparably
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Toys ""R"" Us
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About Toys ""R"" Us' Brand

Toys "R" Us Inc. is a leading toy and baby products retailer, offering a wide range of products globally.  Among its major competitors, Toys ""R"" Us is ranked in 4th place for NPS while Vente-Privee.om is 1st, and Amazon is 2nd.

Brand at a Glance

71%
Customer Loyalty
3.7/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service

Toys ""R"" Us Ranking

Toys ""R"" Us NPS

Toys ""R"" Us's Net Promoter Score (NPS) is a 14 with 46% Promoters, 22% Passives, and 32% Detractors. Net Promoter Score tracks whether Toys ""R"" Us's customers would recommend using the product based on a scale of -100 to 100.

Toys ""R"" Us Overall NPS

14
NPS
46%Promoters
22%Passives
32%Detractors
Toys ""R"" Us Overall NPS

Toys ""R"" Us NPS Trend

-100
-50
0
50
100
Nov 2024
16
Nov 202416
Dec 2024
15
Dec 202415
Jan 2025
15
Jan 202515
Feb 2025
15
Feb 202515
Mar 2025
15
Mar 202515
Apr 2025
15
Apr 202515
May 2025
17
May 202517
Jul 2025
17
Jul 202517
Aug 2025
17
Aug 202517
Sep 2025
14
Sep 202514
Nov 2025
14
Nov 202514
Jan 2026
14
Jan 202614

How Other Brands Compare

Toys ""R"" Us is ranked third for NPS among its competitors. Amazon and Target come in first and second, with Walmart coming in at #4.

Toys ""R"" Us' Logo
Toys ""R"" Us
Target's Logo
Target
Amazon's Logo
Amazon
Walmart's Logo
Walmart
Global Ranking#-#7#9#104
NPS1436497
Social Sentiment Calculated by analyzing social media and other online mentions--NeutralNeutral
Valuation Updated every 24 hours for public companies-$94.56B$1.64T$382.64B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Toys ""R"" Us NPS by Gender

Male customers rated Toys ""R"" Us's NPS 38 points higher than Female customers.

Male

31

Toys ""R"" Us's NPS was rated 31 by Male customers on Comparably.

55%
Promoters
21%
Passives
24%
Detractors

Female

-7

Toys ""R"" Us's NPS was rated -7 by Female customers on Comparably.

31%
Promoters
31%
Passives
38%
Detractors

Toys ""R"" Us NPS by Ethnicity

Toys ""R"" Us's NPS was rated the highest by African American/Black customers, and the lowest by Native American customers.

-100
-50
0
50
100
Caucasian
-6
Caucasian-6
Hispanic or Latino
40
Hispanic or Latino40
African American/Black
40
African American/Black40
Asian or Pacific Islander
36
Asian or Pacific Islander36
Native American
-25
Native American-25
Other
8
Other8

Toys ""R"" Us NPS by Age

Toys ""R"" Us's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

0
20
40
60
80
100
Promoters
52%
Passives
18%
Detractors
30%
18-2552%18%30%
Promoters
50%
Passives
50%
Detractors
0%
26-3050%50%0%
Promoters
40%
Passives
0%
Detractors
60%
31-3540%0%60%
Promoters
33%
Passives
34%
Detractors
33%
36-4033%34%33%
Promoters
66%
Passives
17%
Detractors
17%
41-4566%17%17%
Promoters
33%
Passives
34%
Detractors
33%
51-5533%34%33%

Toys ""R"" Us NPS by Usage

Toys ""R"" Us's NPS was rated the highest by customers who have used Toys ""R"" Us's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
0
Less than 1 Year0
1 to 2 Years
15
1 to 2 Years15
2 to 5 Years
36
2 to 5 Years36
5 to 10 Years
22
5 to 10 Years22
Over 10 Years
-1
Over 10 Years-1

Toys ""R"" Us NPS vs. Competitors

Compared to its competitors, Toys ""R"" Us's NPS is rated right above Walmart, and is preceded by Target.

Toys ""R"" Us Customer Reviews

Out of the 12 Toys ""R"" Us customer reviews 8 were positive and 4 were constructive. Toys ""R"" Us customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
I appreciate and cherish all the memories I have of shopping and browsing the aisles at Toys R Us.
What can this brand most improve?
NOT BAD AND NOT GOOD
What do you value most about this brand?
The Toys are the best!
What can this brand most improve?
The Customer service at head office and incorrect advertising on the internet
What do you value most about this brand?
Revamp of store is outstanding. Variety of products is exceptional.

Toys ""R"" Us Customer Loyalty

71%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

71% of Toys ""R"" Us users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

71
71%
29
29%
Toys ""R"" Us Customer Loyalty

Toys ""R"" Us Customer Loyalty Score by Gender

Male customers rated Toys ""R"" Us's Customer Loyalty score 1% higher than Female customers.

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Male
66%
Yes
Female
65%
Yes

Toys ""R"" Us Customer Loyalty Score by Ethnicity

Toys ""R"" Us's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.

% who answered "Yes"

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58
out of 100
Caucasian
64
out of 100
Hispanic or Latino
82
out of 100
African American/Black
78
out of 100
Asian or Pacific Islander
55
out of 100
Native American
58
out of 100
Other

Toys ""R"" Us Customer Loyalty Score by Age

Toys ""R"" Us's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.

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0
20%
40%
60%
80%
100%
18-25
53%
18-2553%
26-30
100%
26-30100%
31-35
46%
31-3546%
36-40
70%
36-4070%
41-45
70%
41-4570%
51-55
40%
51-5540%

Toys ""R"" Us Customer Loyalty Score by Usage

Toys ""R"" Us's Customer Loyalty score was rated the highest by customers who have used Toys ""R"" Us's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
59%
1 to 2 Years
74%
2 to 5 Years
33%
5 to 10 Years
70%
Over 10 Years
68%

Toys ""R"" Us Customer Loyalty Score by Industry

Toys ""R"" Us's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech
67%
Accounting
51%
Architecture and Planning
78%
Arts and Entertainment
74%
Business and Consumer Services
28%
Business Supplies and Equipment
70%
Education
70%
Healthcare, Hospitals and Medicine
100%

Toys ""R"" Us Customer Loyalty vs. Competitors

Compared to its competitors, Toys ""R"" Us's Customer Loyalty score is rated right above GoldieBlox, and is preceded by Walmart.

Unlock Toys ""R"" Us Customer Loyalty vs. Competitors Data

Toys ""R"" Us' Logo
VS
Vente-Privee.om's Logo
Amazon's Logo
Target's Logo
Smyths Toys' Logo
Walmart's Logo
GoldieBlox's Logo
Seedling USA, Inc. Logo

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Toys ""R"" Us Product Quality

3.7/5

Toys ""R"" Us has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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Toys ""R"" Us Product Information

Toys ""R"" Us’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Toys ""R"" Us's product the highest. Reviewers from the Education industry rated Toys ""R"" Us the lowest at 2.3.

Website
http://www.toysrusinc.com/
Company Size
10,000+ Employees

Industry

Tech
Ecommerce and Marketplaces
Marketplaces

Quick Insights into Toys ""R"" Us Product Quality

Toys ""R"" Us's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Education industry.

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Ranked Toys ""R"" Us Product Quality the Highest

Healthcare, Hospitals and Medicine
5
1 to 2 Years
4.3
26-30
4.2

Ranked Toys ""R"" Us Product Quality the Lowest

36-40
3.1
Native American
3
Education
2.3

Toys ""R"" Us Product Quality Score by Gender

Male customers rated Toys ""R"" Us's Product Quality score 0.2 stars higher than Female customers.

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Male

3.6/5

Female

3.4/5

Toys ""R"" Us Product Quality Score by Ethnicity

Toys ""R"" Us's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5
Hispanic or Latino
3.6
Hispanic or Latino3.6
African American/Black
4.1
African American/Black4.1
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Native American
3
Native American3
Other
3.4
Other3.4

Toys ""R"" Us Product Quality Score by Age

Toys ""R"" Us's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
4.2
26-304.2
31-35
3.1
31-353.1
36-40
3.1
36-403.1
41-45
3.3
41-453.3
51-55
3.8
51-553.8

Toys ""R"" Us Product Quality Score by Usage

Toys ""R"" Us's Product Quality score was rated the highest by customers who have used Toys ""R"" Us's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.8
1 to 2 Years
4.3
2 to 5 Years
3.7
5 to 10 Years
3.7
Over 10 Years
3.2

Toys ""R"" Us Product Quality Score by Industry

Toys ""R"" Us's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.

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Tech
3.5
Accounting
3
Architecture and Planning
4.7
Arts and Entertainment
4.5
Business and Consumer Services
3.2
Business Supplies and Equipment
3.8
Education
2.3
Healthcare, Hospitals and Medicine
5

Toys ""R"" Us Product Quality vs. Competitors

Compared to its competitors, Toys ""R"" Us's Product Quality score is rated right above Walmart, and is preceded by Smyths Toys.

COMPANYProduct Quality Score
Vente-Privee.om5/5
Amazon4.2/5
Target4.1/5
Smyths Toys3.9/5
Toys ""R"" Us3.7/5
Walmart3.5/5
GoldieBloxN/A
Seedling USA, Inc.N/A

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Toys ""R"" Us' Logo
VS
Vente-Privee.om's Logo
Amazon's Logo
Target's Logo
Smyths Toys' Logo
Walmart's Logo
GoldieBlox's Logo
Seedling USA, Inc. Logo

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Toys ""R"" Us Pricing

Toys ""R"" Us ROI & Value For Money

3.5/5

Toys ""R"" Us has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Toys ""R"" Us Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Accounting industry think that they had the lowest ROI from Toys ""R"" Us.

Quick Insights into Toys ""R"" Us ROI

Toys ""R"" Us's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by Native American customers.

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Ranked Toys ""R"" Us ROI the Highest

Architecture and Planning
4.4
Asian or Pacific Islander
4.1
26-30
4

Ranked Toys ""R"" Us ROI the Lowest

31-35
2.9
Accounting
2.6
Native American
2.6

Toys ""R"" Us ROI Score by Gender

Toys ""R"" Us's ROI score was rated 3.4 by both Female and Male customers on Comparably.

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Male

3.4/5

Female

3.4/5

Toys ""R"" Us ROI Score by Ethnicity

Toys ""R"" Us's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Toys ""R"" Us.
0
1
2
3
4
5
Caucasian
3.4
Caucasian3.4
Hispanic or Latino
3.8
Hispanic or Latino3.8
African American/Black
3.8
African American/Black3.8
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Native American
2.6
Native American2.6
Other
3.6
Other3.6

Toys ""R"" Us ROI Score by Age

Toys ""R"" Us's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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0
1
2
3
4
5
18-25
3.7
18-253.7
26-30
4
26-304
31-35
2.9
31-352.9
36-40
3
36-403
41-45
3.4
41-453.4
51-55
3.8
51-553.8

Toys ""R"" Us ROI Score by Usage

Toys ""R"" Us's ROI score was rated the highest by customers who have used Toys ""R"" Us's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.5
1 to 2 Years
3.6
2 to 5 Years
3.5
5 to 10 Years
3.7
Over 10 Years
3.3

Toys ""R"" Us ROI Score by Industry

Toys ""R"" Us's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.

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Tech
3.5
Accounting
2.6
Architecture and Planning
4.4
Arts and Entertainment
4.1
Business and Consumer Services
3.8
Business Supplies and Equipment
3.8
Education
2.8
Healthcare, Hospitals and Medicine
4.3

Toys ""R"" Us Pricing vs. Competitors

Compared to its competitors, Toys ""R"" Us's ROI score is rated right above Vente-Privee.om, and is preceded by Smyths Toys.

Unlock Toys ""R"" Us ROI vs. Competitors Data

Toys ""R"" Us' Logo
VS
Amazon's Logo
Target's Logo
Smyths Toys' Logo
Vente-Privee.om's Logo
Walmart's Logo
GoldieBlox's Logo
Seedling USA, Inc. Logo

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Toys ""R"" Us Customer Satisfaction (CSAT)

Toys ""R"" Us Customer Satisfaction (CSAT) Score

72 / 100

Toys ""R"" Us has an overall Customer Satisfaction score of 72 rated by its users and customers.

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Very Satisfied42%
Satisfied30%
Neither Satisfied nor Dissatisfied16%
Dissatisfied4%
Very Dissatisfied8%
Very Satisfied
42%
Satisfied
30%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
4%
Very Dissatisfied
8%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Toys ""R"" Us Customer Satisfaction

Toys ""R"" Us's Customer Satisfaction score was rated highest by customers from the Architecture and Planning industry, and rated lowest by Native American customers.

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Ranked Toys ""R"" Us Customer Satisfaction the Highest

Architecture and Planning
100%
African American/Black
80%
1 to 2 Years
75%

Ranked Toys ""R"" Us Customer Satisfaction the Lowest

Accounting
50%
31-35
40%
Native American
33%

Toys ""R"" Us Customer Satisfaction Score by Gender

Male customers rated Toys ""R"" Us's Customer Satisfaction score 14 points higher than Female customers.

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68 / 100
Male
Very Satisfied
41%
Satisfied
27%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
5%
Very Dissatisfied
9%
54 / 100
Female
Very Satisfied
38%
Satisfied
16%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
13%

Toys ""R"" Us Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Toys ""R"" Us' Customer Satisfaction (CSAT) score was rated 59% according to Caucasian users and customers.

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59 / 100
Very Satisfied41%
Satisfied18%
Neither Satisfied nor Dissatisfied24%
Dissatisfied5%
Very Dissatisfied12%
Very Satisfied
41%
Satisfied
18%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
5%
Very Dissatisfied
12%

CSAT according to Hispanic or Latino

Toys ""R"" Us' Customer Satisfaction (CSAT) score was rated 60% according to Hispanic or Latino users and customers.

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60 / 100
Very Satisfied20%
Satisfied40%
Neither Satisfied nor Dissatisfied40%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to African American/Black

Toys ""R"" Us' Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.

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80 / 100
Very Satisfied40%
Satisfied40%
Neither Satisfied nor Dissatisfied20%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

Toys ""R"" Us' Customer Satisfaction (CSAT) score was rated 72% according to Asian or Pacific Islander users and customers.

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72 / 100
Very Satisfied43%
Satisfied29%
Neither Satisfied nor Dissatisfied14%
Dissatisfied0%
Very Dissatisfied14%
Very Satisfied
43%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
14%

CSAT according to Native American

Toys ""R"" Us' Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.

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33 / 100
Very Satisfied33%
Satisfied0%
Neither Satisfied nor Dissatisfied67%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
67%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

Toys ""R"" Us' Customer Satisfaction (CSAT) score was rated 58% according to Other users and customers.

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58 / 100
Very Satisfied50%
Satisfied8%
Neither Satisfied nor Dissatisfied25%
Dissatisfied0%
Very Dissatisfied17%
Very Satisfied
50%
Satisfied
8%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
17%

Toys ""R"" Us Customer Satisfaction Score by Age

Toys ""R"" Us's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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0
20
40
60
80
100
18-25 CSAT Score
63%
Very Satisfied
42%
Satisfied
21%
Neither Satisfied nor Dissatisfied
32%
Dissatisfied
5%
Very Dissatisfied
0%
18-2563%
26-30 CSAT Score
75%
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
26-3075%
31-35 CSAT Score
40%
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
20%
31-3540%
36-40 CSAT Score
56%
Very Satisfied
34%
Satisfied
22%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
0%
Very Dissatisfied
22%
36-4056%
41-45 CSAT Score
75%
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
41-4575%
51-55 CSAT Score
67%
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
51-5567%

Toys ""R"" Us Customer Satisfaction Score by Usage

Toys ""R"" Us's Customer Satisfaction score was rated the highest by customers who have used Toys ""R"" Us's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
55
1 to 2 Years
75
2 to 5 Years
60
5 to 10 Years
57
Over 10 Years
64

Toys ""R"" Us Customer Satisfaction Score by Industry

Toys ""R"" Us's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.

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Tech
67
Accounting
50
Architecture and Planning
100
Arts and Entertainment
67
Business and Consumer Services
75
Business Supplies and Equipment
67

Toys ""R"" Us Customer Satisfaction vs. Competitors

Compared to its competitors, Toys ""R"" Us's Customer Satisfaction score is rated right above Walmart, and is preceded by Smyths Toys.

COMPANYCustomer Satisfaction (CSAT) Score
Vente-Privee.om100%
Amazon84%
Target79%
Smyths Toys75%
Toys ""R"" Us72%
Walmart66%
GoldieBlox0%
Seedling USA, Inc.0%

Unlock Toys ""R"" Us Customer Satisfaction vs. Competitors Data

Toys ""R"" Us' Logo
VS
Vente-Privee.om's Logo
Amazon's Logo
Target's Logo
Smyths Toys' Logo
Walmart's Logo
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Toys ""R"" Us Customer Service

3.6/5

Toys ""R"" Us has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Toys ""R"" Us's Customer Service

Address

Wayne, NJ


Website

http://www.toysrusinc.com/


Phone Number

(973)617-3500

Quick Insights into Toys ""R"" Us Customer Service

Toys ""R"" Us's Customer Service score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Education industry.

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Ranked Toys ""R"" Us Customer Service the Highest

Healthcare, Hospitals and Medicine
4.6
Asian or Pacific Islander
4.2
18-25
3.9

Ranked Toys ""R"" Us Customer Service the Lowest

31-35
3
Native American
2.5
Education
2.1

Toys ""R"" Us Customer Service Score by Gender

Male customers rated Toys ""R"" Us's Customer Service score 0.5 stars higher than Female customers.

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Male

3.7/5

Female

3.2/5

Toys ""R"" Us Customer Service Score by Ethnicity

Toys ""R"" Us's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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0
20
40
60
80
100
Caucasian
3.3
Caucasian3.3
Hispanic or Latino
3.7
Hispanic or Latino3.7
African American/Black
3.8
African American/Black3.8
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Native American
2.5
Native American2.5
Other
3.4
Other3.4

Toys ""R"" Us Customer Service Score by Age

Toys ""R"" Us's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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0
20
40
60
80
100
18-25
3.9
18-253.9
26-30
3.5
26-303.5
31-35
3
31-353
36-40
3.1
36-403.1
41-45
3.3
41-453.3
51-55
3.8
51-553.8

Toys ""R"" Us Customer Service Score by Usage

Toys ""R"" Us's Customer Service score was rated the highest by customers who have used Toys ""R"" Us's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.4
1 to 2 Years
3.8
2 to 5 Years
3.5
5 to 10 Years
3.5
Over 10 Years
3.4

Toys ""R"" Us Customer Service Score by Industry

Toys ""R"" Us's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.

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Tech
3.9
Accounting
2.7
Architecture and Planning
4.1
Arts and Entertainment
4.1
Business and Consumer Services
3.7
Business Supplies and Equipment
3.8
Education
2.1
Healthcare, Hospitals and Medicine
4.6

Toys ""R"" Us Customer Service vs. Competitors

Compared to its competitors, Toys ""R"" Us's Customer Service score is rated right above Walmart, and is preceded by Smyths Toys.

COMPANYCustomer Service Score
Amazon4.2/5
Vente-Privee.om4/5
Target4/5
Smyths Toys3.7/5
Toys ""R"" Us3.6/5
Walmart3.3/5
GoldieBloxN/A
Seedling USA, Inc.N/A

Unlock Toys ""R"" Us Customer Service vs. Competitors Data

Toys ""R"" Us' Logo
VS
Amazon's Logo
Vente-Privee.om's Logo
Target's Logo
Smyths Toys' Logo
Walmart's Logo
GoldieBlox's Logo
Seedling USA, Inc. Logo

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Toys ""R"" Us as an Employer

3.2/5

Toys ""R"" Us has a 3.2/5 stars for its overall company culture rated by their employees

  Toys ""R"" Us CEO
bottom
25%
CEO of Toys ""R"" Us

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Toys ""R"" Us scored a 14 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of Toys ""R"" Us would recommend the brand to a friend. ENPS measures how likely Toys ""R"" Us employees would recommend working at Toys ""R"" Us to a friend.

Net Promoter Score

14
NPS Score
46%Promoters
22%Passive
32%Detractors

Employee Net Promoter Score

-13
eNPS Score
37%Promoters
13%Passive
50%Detractors

Global Ranking Snapshot

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1
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W. Craig Jelinek
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2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail