Recruitment marketing is the art of attracting top talent to your company using a healthy employer brand. It’s all about treating potential talent as customers. This requires a recruitment marketing team that knows where to look for and how to entice top talent who often have a spread of interested companies to choose from. It’s the place where HR meets marketing, and it requires someone with cutting edge know-how of the lay of the land.
In that spirit, here are 21 stellar Recruitment Marketing specialists from across the U.S. Northeast. They write books and blogs and host or guest on podcasts to spread the word about their company to the places where top talent will find it.
Ali Gerson Recruiting Operations & Employer Branding
“Talent Acquisition Manager, Employer Branding Manager, Recruiting Operations Manager · Director Of Recruiting, Employer Branding Specialist, Gerson prevoiusly served as Recruiting Manager, Customer Operations at ezCater. She earned a BS from the University of Massachusetts at Amherst – Isenberg School of Management.
“Ali’s keen sense for our strategic business needs coupled with her extensive talent in finding and converting the best matches for our team and our corporate culture kept me in awe. Ali often coached our team through difficult situations and critical decisions. ”
Michelle Smart, LinkedIn
Brianne CordimaManager, Recruitment Marketing
Prior to her role at Staples, Brianne Senior Manager of Corporate Marketing at SmartBear Software. She earned a BA in Journalism from Ithaca College.
“She has passion and an innate drive to be successful. This passion and drive translates into creative marketing and an ability to get scrappy and deliver herculean projects with limited time and resources. Brianne is also one of the best ambassadors of culture you’ll find – she knows how to foster a positive, constructive environment across not just her team, but company-wide.”
Greg Lord, LinkedIn
Anthony PrudenteEmployer Branding & Recruitment Marketing
“From employer branding and recruitment marketing, to employee engagement and rewards and recognition, I incorporate Brother’s ‘at your side’ philosophy in all aspects of my professional life. I serve as the owner, subject matter expert, & idea generator for Brother’s actions over the years to improve the employee and candidate experience”
“He has a unique–and very enviable–ability to BOTH create strategies and solutions to engage employees, and operationalize those solutions. He is appropriately bold, balanced with a sense of pragmatism.”
Kim Miner, LinkedIn
Dennis TupperSr. Director of Recruitment Marketing & Operations
Digital Marketing professional with experience in channel, budget and strategic relationship ownership. Uses single and omni channel campaigns via programmatic, mobile, display, social and email. Major partners include Facebook, LinkedIn, Google, Twitter and major & niche job boards.
“Dennis was an amazing data-driven marketeer who helped me build a business case for my project. His analytic thinking along with creativity, team spirit and leadership made the difference. He became my go-to guy for discussing innovation ideas.”
Tim Meehan, LinkedIn
Victor HerreraGlobal Recruitment Marketing Manager
“As the Global Recruitment Marketing Manager, I work on the development, execution and roll-out of recruitment marketing campaigns and candidate experience programs that support the recruiting needs of Bob’s Discount Furniture across the country.”
“Safety is one of our principal core values, so is fun! I truly love how our teams have come together in these challenging times to make things safe for all our employees and customers alike! WE ARE BOB’S!”
Deborah CeladoEmployer Branding & Events Marketing Lead
Debbie Celado isn’t afraid to go first. Throughout her career, she has created new strategies, new jobs and new departments from scratch. Debbie also isn’t afraid to be held accountable for results, setting bold goals that push herself, her team and her company forward, and making it all happen by inspiring and collaborating with others.
“We know that we compete with Amazon and Google for the best people. But the difference at Philips is the work we do saves lives, provides people with better treatments and we are shaping the future of health care.”
Katie PaviaVice President, Talent Acquisition Recruitment Marketing
Katie has been with PNC for over 10 years, where she started on the Campus Recruiting team and has been the Vice President, Talent Acquisition Recruitment Marketing since 2013 leading PNC’s recruitment marketing strategy. Prior to her decade-plus career at PNC, Pavia was Assistant Vice President for Citi. She attended Villanova University.
Lauren KafchinskiDirector, Recruitment Marketing & Communications
“I am a proud and passionate advocate for educational equity for all children in America. I currently serve as a Recruitment Marketing Director with Teach For America in New York City, where I support development and implementation of our brand strategy at over 150 colleges and universities across the country, as well as within our professional market.”
Kristina HuntVice President, Enterprise Talent Marketing
Before her role at Fidelity Investments, Hunt served as Communications Director for Bank of America and as Corporate Marketing Manager for Fleet Boston. She earned a B.A. in Communications from the University of Massachusetts, Amherst.
Deborah Frutos-SmithSr. Director, Global Employer Branding & Recruitment Marketing
“Over 20 years of successful experience in the pharmaceutical & life sciences industry. Strong skills in a number of different areas including employer branding, alliance development, advocacy, brand marketing, business development, finance and project management.”
“Deborah brings a high level of integrity and intensity to her position at GSK. She stands out as a person who really caresabout the outcomes of her projects and the welfare of each andevery person she comes in contact with.”
Anne Jalbert, LinkedIn
Camilla J.Head of Global Recruitment Brand Marketing
Results-oriented marketing professional with 20+ years progressive business experience, majority in global marketing roles that involved strategy & planning across multiple marketing disciplines. Extensive experience in luxury and lifestyle branding and expertise in navigating complex, matrixed global organizations.
“She is knowledgeable and patient and has the ability to juggle and manage competing projects and stakeholders with grace. I worked closely with Camilla for years and have a learned a great deal from her. She easily adapts to ever changing circumstances and focuses on the priorities to ensure programs launch on time and on budget.”
Daphne Sipos, LinkedIn
Saman HaqqiDirector, Global Employer Branding and Recruitment Marketing
A passionate marketer who is forever observing, learning and analyzing buyer behavior, consistent high-performer, problem solver, execution expert, not afraid to ask tough questions, STEM evangelist, and travel enthusiast (especially the European countryside).
“Our careers are nothing if not an opportunity to grow, evolve and learn. And this growth comes in many shapes and forms – new roles, new responsibilities, new skills, and teams.”
Devin RogozinskiHead of Talent Marketing
“Over the past ten years, I’ve gained a massive appreciation for the power of global collaboration. Working for German, French, and Australian multi-national companies has been both humbling and enlightening. I’ve been lucky enough to partner with an amazingly talented group of people around the world and believe that being surrounded by such a diverse cast of characters has helped me to hone my own creativity, collaborative style, and approach to strategy.
“I like to think I’m a solid storyteller. That’s what I like most about marketing, telling the story. ”
Lisa RolstonDirector, Talent Acquisition Marketing
Talent Acquisition/Recruitment Marketing professional with 24+ years’ experience specializing in creating, managing and executing employer/talent branding and recruitment marketing campaign strategies in the professional services (Audit, Tax, Advisory/Consulting, Data & Analytics, and Artificial Intelligence), healthcare, financial/banking, retail, consumer goods, information technology, and pharmaceutical industries.
“Lisa helped me to find and articulate the solution to difficult international negotiations with suppliers. As well, I appreciate her great knowledge on Internet Sourcing techniques and how to train recruiters on this relatively new phenomenon. I see Lisa as an open, approachable and responsive colleague who I can contact with always a fantastic response.”
Juan Calvo, LinkedIn
Sheri ClementHead of Talent Marketing & Employer Brand
Proven leader and creative problem solver with highly developed analytical, organization, communication and strategic planning skills. A professional with drive and initiative who values quality and integrity with over 20 years of experience in exceeding customer expectations through product management, commercial marketing, support, training and relationship building.
Ramona RoopnarineGlobal Head of Brand & Recruitment Marketing
Prior to her role at Bloomberg, Roopnarine served as Vice President, Marketing for NYC & Company. She earned a B.S. from NYU’s Stern School of Business in Marketing, Management, & Organizational Behavior + Sociology.
Holly GrossHead of Talent Acquisition Marketing
“I’m a marketer, motivator, and make-things-happener with extensive experience harnessing candidate insights, brand strategy, and cultural trends to power talent acquisition and employee engagement initiatives for leading companies and brands. Personally fascinated by the intersection of marketing, technology, and human capital, I relish opportunities to help organizations identify, embrace, and showcase their strengths. ”
Theresa ClineDirector, Talent Marketing
An innovative and intuitive professional, specializing in leading global initiatives and building strong, lasting business relationships. An organized planner, decision-maker, and problem solver with a reputation for exceeding expectations through strong communications and a get-it-done” mentality.
“To persevere is to win! Emotions run high at work, at home, all the time for many so harness them to work for you instead of controlling you. Practice make progress on this for sure”
Antonio RamosExecutive Director, Head of Talent Brand Marketing & Talent Intelligence
Antonio leads talent brand marketing and talent intelligence for Comcast. Building on his years of leading large consumer brands at companies like General Mills, Activision, Hasbro, and Crayola, he joined the company to help reimagine and develop a new employer brand architecture for Comcast, which launched a few years ago. His team oversees the development and execution of enterprise level marketing programs to execute on that brand vision. To complement the recruitment marketing efforts and ensure a data-driven approach, his talent intelligence team generates internal and external insights that impact the entire talent journey (attraction to onboarding to development) to support business needs and decision-making.
“Antonio’s success comes from his ability to translate candidate and employee insights into an authentic talent brand strategy, comprehensive market approach, and storytelling that brings to life the uniquely human side of Comcast, our dedicated people, and entrepreneurial culture.”
Allison Joyce, SVP Talent, Comcast
Katie AmbroseSenior Director, Global Talent Brand Marketing
“My personal purpose and passion is to create a more equitable world through a more equitable workforce. I believe that our current systems of attracting, hiring and retaining talent are outdated and ineffective for the long-term sustainability of the business. I look to use technology, process changes, and radical mindset shifts to remove the socioeconomic, educational, geographical, and institutional barriers to bringing in the right talent at the right time with the right perspective, regardless of who they know or where they come from.”
“All I can say is her energy is contagious! She brought EmployeeBrand to the next level, and was a rockstar and ally in the D&Ispace.”
Giselle Conde, LinkedIn
Roman ZubarevDirector of Recruitment Marketing
Digital-obsessed, entrepreneurial leader charged with Employer Branding & Recruitment Marketing at Aramark, a global leader in service across food, facilities and uniforms, wherever people work, learn, recover, and play. I’m passionate about helping others finding meaning through their work.
“His calming personality makes you feel completely comfortable, a treat for every client as well as employee.”
Beth Cohen, LinkedIn
We recently published a five-part series on recruitment marketing. The articles are available here: Recruitment Marketing: Definition and Strategy, Best Recruitment Marketing Software, Tools, and Platforms, Recruitment Marketing: Best Social Media Practices, Great Recruitment Marketing Campaigns, New Ideas in Recruitment Marketing.