
There's nothing special about it... salary, bonus, and stock grants.
Being able to get a lot of coding and creation in.
Personable people, who have a holistic approach to the job and personal interactions.
We try to reduce the "blame game", which encourages people speaking up about their mistakes, and leading to solving the problems that come from mistakes, faster.
The people who interviewed me made me feel comfortable, and made it easy for me to succeed at the technical problems presented. It's one of the best tech company recruiting experiences I've had.